property management technology chicago

6 Ways Technology Is Changing Property Management

By | Property Management

In our ever-evolving industry, the property management clients’ needs come first and drive the focus of technological advancement. Round-the-clock accessibility that recent technology provides caters to the renters’ needs for convenience without sacrificing customer service. Technology within the residential property management industry helps to increase response time and efficient communication, providing a platform through which requests are answered promptly and essential management tasks are undertaken with little to no hassle.

#6. Easier and faster.

Management software has become an efficient way for property managers and property owners to access powerful tools for effectively managing the rental properties for which they are responsible. Technological developments like property management software make detailed tenant and property information accessible virtually anywhere.

A modern property management company has tons of useful software products available to make managing property more efficient. With being a society always on the go, advanced property management companies, like Lofty are embracing the use of technology for their owner and tenant clients alike. Useful, web-based applications can manage everything from contact forms to live chats, listed available properties, tenant screening and applications… Lease and other agreements can even be signed online—this is helpful if you have to move out of the country for work over a weekend, and need help managing your property. In fact, there are ways to “link” these individual components together to build systems that generate feedback and manage the entire property manager workflow in harmony! Do you have goosebumps!?

Because everything can be linked through the internet, property managers can receive alerts at the same rate of transmission as a text message. Mobile connectivity ensures that clients don’t have to wait long for a response. Faster response time mean reduced friction when something unexpected happens, and allows property managers to handle situations as they happen.

#5. Reduce user error

The right property management system provides effective accounting functions and reports that will replace any double-entry errors, and the old fashioned pen and paper. By automating property management tasks, important information is archived through the redundancy of computer processes. Also, utilizing live error-checking features ensures less mistakes are made, and there will be more time to focus on other projects. Come tax season, accountants love those who can effectively take advantage of quality accounting software.

#4. Added value for tenants

Whether it is a request for maintenance work when the washing machine breaks down, a rent payment is due or to simply review their lease, property management software offers online portals as a means of communication between the tenants and the property management company. This communication hub is accessible anywhere, 24/7, and can give owners a place to get a high-level overview of their property status at any given time. By using the property management software’s online tenant portals correctly, the situation can benefit managers, owners and tenants alike by leveling the playing field and allowing each party the advantage of clear communication.

#3. Convenient payment online

With online rent payment solutions software, property management companies, property managers and property owners no longer have to wait for rent checks to get delivered through time-expensive methods like mail, courier, or delivery services, let alone the frequently awkward and inconvenient hand-delivery! Paying online is easier for both tenants and managers when secure ACH or credit/debit card online rent payments are used. Secure online payment gives tenants the opportunity to easily make their rent payment from work, home or anywhere they have an internet connection. By making payment as convenient as possible for all parties, and as secure as an in-person meeting with a teller, quality, modern property management software solutions allow the excuses to just melt away.

#2. Marketing through Social Media

Social media has become more than just a platform for friends and family to keep in touch about life events. It creates a platform for businesses to maintain constant contact with any subsegment of the planet’s population, maximizing virtual awareness and the target audience’s ability to stay proactive. Social media management software allows a residential property management company to market to multiple engagements using campaigns that deploy in multiple social channels at once. With the ability to announce, promote, engage and share your company’s skills as well as your residential inventory to attract new potential tenants all at once, there are endless opportunities to grow brand awareness and create new business!

#1. Property Protection

Using property management software makes background tenant reports instantaneous for property managers, owners and leasing agents. Instant access to tenant screening reports allows managers and property owners review applicant backgrounds including criminal, credit, and eviction history in order for the property owner to make an educated decision about the potential financial responsibility and behavior of the person or people that seek to reside in said owner’s property. By making applicant screening accessible, property management software allows property managers and owners to select the most qualified tenant who will maintain the rental property, much like their own home, respect the agreed upon lease terms and pay their rent on time.

Developments in technology have paved the way for property managers and property owners who are seeking more efficient processes to streamline their business and boost profits. By incorporating the latest property management software applications into their daily operations, property management companies can evolve to become more efficient and effective, industry-wide. Not only have affordable property management systems been developed to make managing rental properties online easier, but today’s renters are seeking and appreciate the convenience of online services provided by their property management company or landlord.  Technology within this industry has changed and evolved to be convenient, cost-effective, and efficient for property owners and/or property managers to provide extra services to their tenants, organize their data and improve their business processes.

Here at Lofty, we pride ourselves on existing on the leading edge of property management software technology, and we use it daily to enhance our client’s experiences. The purpose of technology is to make tasks easier to perform, and there have been many advances in property management systems to the benefit of the client. By automating a lot of the tasks that can bog down personnel, Lofty is able to pay more attention to our clients’ needs and create a customer service experience unsurpassed in property management! Talk to us today, and see how we can help you live the life you deserve.

Speak with one of our experts to find out how we can supercharge your investment.

 

Property Maintenance Tips For The Chicago Winter

By | Property Management

Another Chicago winter has crept up on us! Luckily, fall is the best time to prepare your property for the winter with a bit of maintenance. Here at Lofty, we feel it is better to be proactive now than to have a possible emergency issue arise when winter really shows up to get it done. For your benefit, we took the liberty of putting together a list of pre-winter to-do’s that are widely considered to be standard home maintenance, but easily overlooked.

The Great Outdoors

Nothing battles the elements of winter more than the exterior of your property. Inspect for any leaks or cracks throughout spring, summer and fall. If identified, these should take precedent to repair because water can and will find a way into them before it freezes and expands, quite literally creating a bigger problem. Also, take a close look around the doors and windows to see if there is any torn weather stripping, loose caulk seals, or gaps where the doors and windows meet in the frame. Many times, a simple and cost-effective solution is applying a renewed bead of caulk around the seals. Of course, take care not to seal the opening that is supposed to be there. You may laugh now, but it is unfortunate and very frustrating when it happens. If you encounter an issue that seems to exceed your abilities, don’t hesitate to reach out to a professional. With proper maintenance, your exterior will be able to withstand the elements and maximize energy efficiency through what will inevitably turn out to be another harsh, Chicago winter.

Get Your Mind Into The Gutter

Throughout the year, gutters collect all sorts of debris. In the fall, this really kicks into high gear as the trees first change from all types of green into beautiful, warm tones only shed their foliage and help create those spooky shadows just in time for a dark, cold Halloween night stroll. The drawback, besides scaring yourself into running in terror from nothing, is those falling leaves can really clog the gutters.

Clogs inhibit the effective job of these otherwise efficient drainage systems which can ultimately cause load bearing issues of accumulating snow, dangerous icicles and ice dams, and leaks when that ice finally finds a way inside. Before inclement winter weather settles in, it’s best to clear gutters and any other drainage systems of leaves, sticks and other debris from your property. It’s a dirty job, but somebody’s gotta do it!

If you already have cleaning out the gutters on your to-do list, why not take a peek at the roof while you’re up there? Inspect for loose, damaged or missing shingles and replace them before the winter months arrive. A strong roof will help ensure your rental property can withstand the weight of what winter may bring.

Slip & Snowfall

Snow can be so romantic when imagined as tiny, beautiful intricacies, slowly falling from the fluffy clouds only to melt on the tip of your nose. In Chicago, we know that snow is nowhere near as innocent. Piles and piles of the stuff to move and move again, causing aches in muscles you didn’t realize you had, and making each trip outside an award-worthy act of bravery and valor. As such, it is important to have a sense of urgency about securing the details of snow removal for your property ahead of time.

Whether it will be you, the owner or landlord, your tenant, or a professional snow removal company, it is best not to leave this detail dangle until the first snowflakes fall. Chicago laws mandate all walkways be cleared of snow and ice, and a fine may await those who fail to comply. Here at Lofty, we understand the need for clear sidewalks and are happy to coordinate the snow removal for our property management clients who are interested in this seasonal service.

Fall Foliage Fun

Another fall maintenance task to consider for your rental property is to rake up leaves and other autumnal detritus before the first snow falls. Once the snow begins to melt, any leaves still on the ground begin to rot against grass and can leave dead patches come springtime. This can be unsightly and costly to repair. The fall maintenance of your landscaping can preserve your property’s curb appeal for spring, just in time for new prospective tenants—especially if a lease is soon to expire!


A quick trim of branches, shrubs and hedges can reduce breakage and damage under the weight of accumulating snow and ice. Shearing vegetation growth that comes in contact with  the exterior of your property or another structure (for example, a fence) can assist with prevention of damage from bitter wind storms. The work of trimming and pruning your property’s trees, bushes and hedges late in the fall can really take the edge off springtime maintenance and make things easier when spring arrives as your plants can begin regrowth with a fresh start.

Winter Warmer

What’s one thing every property owner wants to avoid during winter? Burst pipes which can cause all kinds of water damage. Fear not, there are measures to avoid this dreaded dilemma! By wrapping otherwise uninsulated water pipes with foam sleeves, the running water itself can act as an antifreeze agent. In the event your property will be vacant this winter, keep the thermostat set to a minimum of 55 degrees and keep your mind set at ease. As part of property management services, your property manager should be maintaining and properly monitoring temperatures in vacant units, as well as any residences containing a tenant that will be gone for an extended period of time.

While we’re at it, if your property has a sprinkler system, be sure to completely empty or drain them of any leftover water. Water left in the irrigation system will freeze and can lead to burst lines. Not a huge deal in the dead of winter but it can lead to an extremely strange and costly situation come springtime. You wouldn’t want to unintentionally turn your garden into a bog, would you?

The Heat Is On

This one is a biggie—a furnace is absolutely essential in Chicago! If you have a radiator, it can be bled to alleviate malfunction. However, by 2015 most properties have been retrofitted with gas forced air furnaces for heating in the winter. After months of going unused, a tune-up for your furnace may be a necessity. Here at Lofty, we offer thorough furnace tune-ups to all our property owners that include the following:

  • Clean and adjust burner assembly.
  • Clean ignition assembly.
  • Replace Thermocouple on Standing Pilot Furnaces.
  • Inspect heat exchanger or elements.
  • Monitor flue draft.
  • Test safety controls.
  • Clean and adjust blower components.
  • Lubricate all moving parts.

A broken or malfunctioning furnace can be quite unpleasant for you and your tenant, especially during the coldest months of the year. The best service people book-up quickly, and can result in very long wait times and be quite pricey for emergencies. worth the preventative maintenance tune-up for your rental property, your wallet and the warmth and happiness of your tenants!

As our Chicago summer is now only a memory and fall is quickly turning into winter, we are also counting down the days until spring. Our property managers at Lofty are well equipped to offer assistance and recommendations with your “winterizing” property maintenance. It’s kind of like we are all in this together. Proper property maintenance going into winter can help minimize any cold weather type issues and that’s something else to toast to come New Year’s Eve!

Speak with one of our experts today to find out how we can maximize your investment.

 

5 Reasons Photography Really Matters When Renting Your Property In Chicago

By | Property Management

Advertising your property to potential tenants is very similar to a job interview. You want your property to be displayed in an appealing manner that compels potential tenants to contact you for a viewing. Set your property up for success with a “fitted suit” and invest in great quality photography. You want your property to make a great first impression every time a potential tenant scrolls through the photo gallery. This is why photography really matters when renting your property. If your property photos are lacking in quality or number your property may be viewed as unappealing on the web.

Did you know that after specifics and price, photographs are the top three reasons that can make or break a potential tenant’s opinion of your place during their rental search? With that being said, strong photography can be the deciding factor in getting tenants from the web to the doorstep.

1. Curb Appeal

Most property managers and real estate agents are familiar with the terminology, “curb appeal”, but just in case, curb appeal by definition is the attractiveness a property exudes from a street view (curbside view, if you will). Well, you can create web curb appeal by having great shots of your property’s exterior displayed at the beginning of a photo gallery. After all this is the first impression a property has on potential tenants, who physically visit the property.

For single family homes make sure the law and hedges are well manicured for exterior photos. It is best to take exterior photos during a sunny day when there is great natural sunlight. However, if this is not a possibility, try having the photos taken at dusk with inside lights on. This will create a warm welcoming glow from the inside of the house.   

For apartments in large buildings an exterior photo might consist of an artful shot of the actual building itself showcasing the building’s address and main entrance. If it’s a high-rise with great amenities, such as a pool or track, those would also be excellent additional exterior shots, which could add to the property’s curb appeal.

2. The Inside Counts

Don’t skimp on interior photos! If you have a lovely picture of the exterior property, but lack an abundance of interior photos, an alarm goes off in the minds of your potential tenants. “Why aren’t they showing me the interior? Is something wrong with it?” Photographs shouldn’t evoke more questions but should instead provide answers to them. Basic questions like “What is this space like?” and “Can I see myself living there?” So don’t leave potential tenants hanging with questions or the likelihood of them calling for a viewing decreases.

To adequately answer potential tenants’ burning questions, create a virtual tour of the apartment through a photo gallery. Start with an exterior photo, then work your way into the property. Showcase the flow of the space by using photos taken from doorways into a room. Follow with photos from the opposite side towards the doorway to show off all your space has to offer! Giving potential tenants a 360 degree view from flattering angles can better demonstrate the layout of a space, and allows them to imagine living in your property.

3. Eye Candy

From image galleries that offer a virtual tour of your property to eye-catching advertisement photos, professional photographs of your property need to welcome potential tenants into a space. Professional photos offer a great backdrop to let potential tenants begin imagining all the future possibilities of living in a property’s space. Create a flow to your gallery, being sure to pick the best shots of your property. Not only can this give future renters a virtual tour, but also creates a story of which potential tenants would like to be a part. The key is in highlighting the best aspects of the property. For example: maybe there’s a wonderful built-in kitchen nook that gets exceptional sunlight during the afternoon… Renters will delight at the photo of this feature that you have displayed with pride!

4. Size Matters

Strong real estate photographs should demonstrate the dimensions of rooms in an ideal way. Unsure of how to optimize space? Begin by decluttering shelves, mantels, and other surface areas to create the ideal living condition and help visually open up the space. When surfaces are cluttered and packed with personal items, it can make the room feel crowded. Cluttered surfaces can also distract tenants from the actual space, as they are more focused on the things currently taking up the space.

Furniture and decor should also help emphasize the size and flow of the property. Tenants will enjoy visualizing themselves living in your property, so it may be necessary to remove or hide personal photographs before the photographs are taken as well as during viewings. This will allow potential tenants to focus more clearly on the space rather than the current occupants.

We have this piece of wisdom that we consider immensely important: make sure the toilet seat is down when the bathroom is photographed. While this has little to do with space, it has everything to do with creating an appealing image.

5. Time Saver

Photographs can work in your favor to separate potential tenants, who are actually interested in the property, from individuals who are not. This is why strong photography is so important to marketing your rental property. You want someone to be able to go through the image gallery and feel like they just walked through the home. Your property may be designed and built with care and taste, but if the photos are grainy with poor lighting and look like they were shot with a mobile device camera by an amateur in a hurry, you are certainly not doing it any service.

Get Professional Help

Truly, the way to good photos is by enlisting the help of a professional photographer. The images they make can help your property stand out for all the right reason on the web and marketing efforts for years to come. When you’re having trouble filling a vacancy, you can rest easy that your photos are not the issue. Eliminating one more variable in the equation will allow focus on accurately pricing the property.

Just like dressing to impress to land a great new job, great photos of a clean space work to create a great first impression to potential buyers. But maybe this just seems complicated or  sounds like too much to take on alone. Here at Lofty, we provide guidance and counsel to help better manage your investments. From high-quality photos and ads for your vacancy to first-class property and tenant management, Lofty can help to free up your time to live the life you deserve. Get in touch today to see how we can help your investment.

 

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, we’re here to help.

Speak with one of our experts to find out how we can supercharge your investment.

 

Why Reserve Funds Are Important When Managing A Property

By | Property Management

It’s 2AM and you receive a panicked call from a tenant: it’s raining in their living room! Upon inspection of the leak, it appears a new roof is needed. How will you pay for the new roof as well as the interior water damage? How much should you have in reserve funds?

While emergency maintenance is every property manager’s worst nightmare, having an appropriate amount of reserve funds can help nightmares from becoming an unpleasant reality. No one wants to end up filing for bankruptcy because one property sat vacant for 3 months while another needed major repairs, draining reserve funds and digging a hole deep into debt. As you may imagine, crawling out from such a place can be very challenging. Inadequate reserve funds or a complete lack of them could quickly snowball into a financial crisis for property managers.

Fear not! We have some tips to help you determine the appropriate amount of funding for your property portfolio.

Reserve funds are necessary to handle anything and everything from routine maintenance and upkeep to emergency maintenance and unplanned vacancies. So how much reserve funding is the appropriate amount for you? Here are our pro tips, compiled by experts, to consider when determining how much to keep in your reserve property funds.

Quantitative Factor

The number of properties within your portfolio is important to consider when calculating the appropriate amount of funds to have in reserve. Each property should have its own reserve fund. This will insure each property has its own coverage for maintenance and unplanned vacancies. Since each property has different costs associated with it’s upkeep and expenses, having separate accounts will help keep each property’s reserve funds available to that specific property only. Having multiple accounts allows you to focus on each property’s small picture and how it fits into the bigger picture of your overall property investment.

If you have multiple properties operating out of one reserve fund it is easy to disproportionately attribute more or less reserve funds to each of your current properties. This could end up leaving you in a risky position, under the right circumstances. It is our advice to maintain appropriate reserve levels for each property. Working with one account per property allows you to maintain those levels individually, and makes things easier on you come tax season.

Maintaining a separate account for each property has other benefits too! Cash flow from your property portfolio is also an important aspect in regards to building reserve funds. It’s wise to have a portion of each incoming rental payment invested into that specific property’s reserve fund. This allows for continual replenishment of funds, which were used while also allowing for saving towards future maintenance projects.

Set standards for your tenant pool, then make sure you screen everyone to the same standard. Some of the worst tenants around come from a friend of a friend’s mother’s cousin. (What even is that?) Do not bend your requirements and screen everyone equally.

Age Factor

The age of the property is an important factor to take into account when determining reserve funds. Older properties are more likely to need repairs and possibly more upkeep. Meaning the older the property, the more reserve funds are needed to mitigate property risks. For example an older property may need to upgrade the plumbing or electrical as the originals were installed in 1922. However, this wouldn’t be a foreseeable issue in a newer property featuring plumbing that was installed in 2002.

Reserve funds come in handy on all types of repairs, from the predictable to the unpredictable. For example, let’s say your reserved funds are $5,000 and you’re planning on replacing some of the outdated plumbing in one of your properties. So, you’ve been using monthly cash inflows to build your reserve funds account to pay for these planned repairs. Your account now has $6,500 in it— now the surplus of $1,500 in reserved funds can be used for your plumbing repairs!

Conversely, if an emergency situation occurs then the $5,000 in reserved funds would be used. For example, a stove in one of your properties has stopped working and needs to be replaced. You pick-up a new stove for $500, which comes out of your reserved funds. This brings your reserved funds down to $4,500. You will now use your monthly cash inflows to build your reserved funds back to $5,000.

As a landlord you are open to liability all the time. Ensure that you have enough insurance to cover you in case anything goes wrong.

Operating Factor

Paying monthly operating expenses while properties are occupied isn’t a problem, as rental payments cover these expenses. However, what happens when a tenant moves out and the property sits vacant? How will you pay the mortgage, insurance, taxes and other fees? If you don’t have reserve funds or your funds are inadequate you will end up paying these expenses out of pocket, which could get expensive if the property sits vacant for months on end. These expenses can also be compounded if the vacant property ends up needing repairs.

This is yet another time when reserve funds are needed to protect your investment. While you are working to fill the property your reserve funds can be utilized to pay the monthly fees that would normally be covered through rental payments.

Growth Factor

If you’re thinking about expanding your property portfolio or just beginning one, but are in need of outside funding from either investors or a financial institution, many will have specific reserve fund standards you’ll need to meet before being approved. These investment reserve fund requirements allow investors to insure their return on investment, thus protecting them from a possible loss.

For example Quicken Loans requires six months of reserve funds. These funds must cover rental payments (including taxes, insurance, and other fees) as well as two months of reserves for every property already in your portfolio. It’s also important to remember when working with investors that many will require proof of seasoned accounts, meaning the money has remained in the account(s) for 60 days. This further safeguards their investment in your portfolio.

When expanding into new property investments remember reserve funds should not be used for investing in new properties. These are not funds to purchase more real estate. These funds are safeguarding each of your current real estate investments so be sure to only use reserve funds for those specific purposes (i.e. expenses due to vacancies, maintenance). It’s important to remember these funds are reserves for a reason, they are there for your property’s protection and are an investment in the longevity of your property and shouldn’t be used unless necessary or planned.

Do you already have all your reserved funds up to par and then some? Kudos to you! However, if you’re a little worried about your property’s ability to generate the necessary cash flow to maintain adequate reserves, give us a ring! We truly would love to hear from you because here at Lofty, we love to help. It is our goal to take the tedious tasks of management out of your hands and free your time to live the life you deserve while maximizing your investment. Get in touch today to learn more!

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

 

8 Habits of Successful Real Estate Investors

By | Property Management

Whether you are a fledgling investor, looking to make your first deal or a seasoned investor, chances are you could use a few tips to make your investments a success. Many people view real estate investment as a quick and easy way to make money, when in fact it requires a lot of work and know-how. Here at Lofty, we know that knowledge is power so we have gathered a list of habits that successful real estate investors have in common.

1. They Treat Their Investment Like A Business

Real estate is an investment, and successful investors know this. Like any successful business, they have a business plan with set goals. Outlining what you want to accomplish through real estate will help guide you toward what you want. Putting in place both short-term and long-term goals will help you keep your eye on the prize when you experience a minor setback—and you will probably experience your fair share. However, this is all part of growing your successful business. In addition, do not forget to add new goals as you accomplish the ones you already have in place

2. They Are Realistic With Time Management

Real estate investment can be time consuming and successful investors are aware of this. It is not uncommon for a young investor to bite off more than they can chew by taking on too many properties quickly. As experience grows, so does the ability to handle a larger portfolio.

The learning process, property management, and other details related to running a business will all take more time than many realize. When you are first starting out, it is likely that you will still have your regular full-time job and running your real estate investment business will be done during your off time. You could quickly find yourself overwhelmed if you do not take things one step at a time and pace yourself.

(If you’re just getting started check out our Top Ten Property Management Tips For Landlords)

3. They Invest In Their Education

Successful real estate investors do their research. They are constantly staying up to date on the current market trends. Not only that, they also stay up on what is going on outside of real estate: How is the economy; What is the unemployment rate; How are the schools in the area; What is the crime rate? All of these things affect real estate value and ultimately rent prices and successful investors know this. Staying up to date on these things helps you be prepared and aware of potential problems or potential opportunities.

It is somewhat common to think that if you can, you should. However, if you are capable but unskilled, the time it takes to complete a task quickly compounds. Consider your options and compare against the value of your time. You may find that it is cheaper to hire someone skilled than to attempt to save money by doing it yourself.

4. They Are Niche Experts

There is a familiar saying: “Do what you know,” and successful real estate investors agree. Becoming an expert in a certain area of real estate allows you to develop expertise that is important to long-term success in real estate. A diversified portfolio is important in any type of investment, so once you become confident with your expertise in one niche, use the same approach to mastering another. In his book Outliers, Malcolm Gladwell states that it takes 10,000 hours to become a master in a specific area. Keeping this in mind can help if you find yourself becoming impatient.

5. They Seek Advice From More Experienced Investors

Books are helpful, but a large part of real estate investment is learned through experience. Successful real estate investors know the importance of building a network of other people involved in real estate. Adding a mentor who is more experienced to your network will give you someone to bounce ideas off of and seek advice from. Think of your business network as your own personal “think tank”; a community of like minds who all want to see each other succeed.

6. They Operate With High Ethical Standards

If you want to be successful in real estate, expect to be in it for the long haul. In order to last in this business, it is important to hold yourself to a high level of ethics and standards. There are times where it might be easier to misrepresent a property or take advantage of a situation, but in the end the truth always comes out. In this business, a good recommendation goes far, but a bad one goes even farther, and can be incredibly damaging to your reputation. Successful investors know that important ethical business practices are imperative to creating a successful and long-lasting business. 

7. They Know Relationships Are Key

A major component of investing in real estate is working with people. And not just renters! Anyone with whom you have a business relationship should be treated with respect, courtesy, and patience. Successful real estate investors are also successful customer service providers. It is important to listen and pay attention to detail. Should a problem arise, handle it courteously and as timely as possible. Happy renters and other individuals with whom you have business or professional dealings are the best promoters of your business. In the same respect, maintaining a positive relationship with vendors is just as important; professional and prompt communication will insure that they continue working with you and referring others to you as well.

8. They Know Where to Best Spend Their Time

In general, successful people know the limits of their expertise. So, it stands to reason that successful real estate investors will eventually reach that point. One of the first people whose advice you want to seek is that of a reputable accountant. It is important to find someone that has a demonstrated understanding of current tax laws who you can trust to handle your books. Doing this right away will keep your finances in order and save you money in the end. Successful investors also establish a professional relationship with a lawyer whose services are useful in drawing up contracts, leases, or eviction proceedings should the need ever arise.

Real estate investment is hard work and if done correctly in the end it can be quite lucrative. If you just read this list and thought to yourself, “Wow, I really want to invest, but I don’t think I have the time.” Or maybe you just are not sure where to begin. Here at Lofty we are here to help you every step of the way. Whether you are a newbie that wants to invest but does not know where to begin, or a veteran investor that wants to take a step back and let someone else take the reins, give us call and learn how we will leverage our expertise and experience to create a plan that is right for you.

 

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

property management chicago

Top 5 Amenities Renters Are Looking For In Chicago

By | Property Management

You have a great property for rent in a prime location in Chicago, but you’re not the only one out there. What can you do to make your rental stand out from the others? Nowadays, it’s all about the amenities; those little extras that add more value to an apartment in the eyes of renters. Not only can this added value cause you to stand out more to potential tenants, but it can also mean increased rent and renter retention.

1. High-Speed Wireless Internet

Let’s face it: the internet has become a major part of life. It has become so important to daily American life that the most desired amenity feature among renters is high-speed wireless internet access. Most people have multiple devices, such as laptops, tablets, and gaming systems, that require simultaneous internet access. Renting an apartment that has high-speed wireless internet included is a huge bonus to most potential renters. It’s one less expense they have to worry about and gives them a sense of added value when considering your apartment.

2. Outdoor Space

We might be a little biased, but Chicago has the best summers. What better way to enjoy a beautiful summer day than to invite friends over to enjoy the day by grilling out on your balcony or patio. Outdoor space is a huge selling point to potential renters, so it’s important to evaluate your options. Maybe a patio or balcony is not a feasible option, consider a shared rooftop deck. A well-designed rooftop deck is just as attractive to many potential tenants as a private balcony or patio.

3. In-Unit Washer & Dryer

Nobody likes to go to the laundromat, so it is not surprising that one of the most desired amenities for renters is an in-unit washer and dryer. For many, the lack of an in-unit washer and dryer is a deal breaker. If your units do not currently have this amenity, it is definitely a good idea to consider. If in-unit washers and dryers are not something you are able to provide, an alternative option would be to provide a shared laundry space. Many potential renters do not mind taking their laundry down a couple of floors to the laundry room. This is still a better option than lugging it down the street to the laundromat.

4. Upgraded Kitchen

The heart of a home is the kitchen and one of the most desired amenities among renters is an upgraded kitchen. Potential renters are looking for things that will make life easier for them such as a dishwasher, garbage disposal, microwave, and a refrigerator with a water and ice dispenser. A great looking kitchen is important to potential renters as well. Style upgrades such as granite countertops and stainless steel appliances often top the list. It may not be possible for you to include everything but picking a few key items such as a dishwasher and, at the least, matching appliances can go a long way to securing your desired tenant with minimal market time.

5. Fitness Center

Healthy living and exercise can be very important to many people. Having an onsite fitness center is a very attractive amenity to many potential renters. This makes staying fit easier because potential renters don’t even have to leave their building, and it also saves them the trouble of having to pay extra for a gym membership somewhere. A fitness center does not need to be anything huge or elaborate. Most potential renters are happy with a bright airy room with a place for stretching, free weights, and high-quality equipment, such as a treadmill, elliptical, cycle, and a stepper. If a fitness center is not something you can provide, consider reaching out to a local gym to see if a partnership can be made.

As an investor, staying on top of trends and knowing which are the most beneficial to your potential renters is an important part to acquiring and managing property effectively. It can be stressful and time consuming trying to determine what is best for your next purchase or current property. Here at Lofty, it is part of our job to stay on top of the trends to know what renters are looking for in your neighborhood. We consider ourselves experts in knowing how to make your property stand out to potential renters.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

Chicago Pre-Move-In Checklist

By | tenants

We know moving to a new home can be a crazy time, so to help make the transition as smooth as possible we have prepared a list of items that will help you prepare for your upcoming move and settling into your new home.

1. Transfer Your Utilities

Prior to the first day of your lease agreement, you will need to transfer all applicable utilities into your name.  At the end of your lease you will need to transfer the utilities out of your name. Please do not shut utilities off at the end of your lease, as the new tenants will be transferring the utilities into their names.  Depending on which utilities are included in your rent (see your lease agreement), you will likely need to contact the below utility companies in order to start your gas & electricity services.  Please note that cable, telephone and Internet providers vary by service area.

2. Forward Your Mail

Contact the United States Postal Service (USPS) as far ahead of your move-in date as possible to notify them of your new address so your mail will be properly forwarded.

3. Obtain Renter’s Insurance

We highly recommend you obtain renter’s insurance.  Maintaining renter’s insurance protects your personal property in the unlikely event that it becomes damaged or stolen. Please understand that neither the owner of your unit nor Lofty is responsible for any damage to your personal belongings. We recommend you contact your insurance agent for more information on obtaining renter’s insurance.

4. Schedule Your Move-in with the Condominium Association

If your new home is located in a condominium association, it’s likely you will need to schedule your move with the condominium association management company directly.  Please note that many condominium associations require you to complete move-in forms and submit move-in fees and/or deposits prior to your move.   Failure to properly schedule your move-in with the condominium association may result in penalties and/or a delay in your move date.  If you need help hiring a moving company to help you move into your new place please feel free to reach out to your property manager for a recommendation from our network of trusted vendors.

5. Schedule Your Walk-through with Lofty

Your primary property manager will contact you ahead of your move-in to welcome you to your new home and schedule an initial walk-through of your unit.  The walk-through is intended to document the condition of your new home at the time of move in.  A second walk-through will be scheduled at move out.

And that’s it! If you take a few minutes out of your day to follow these 5 simple tips the move into your new home will go smoother than ever before! As always, if you have any questions don’t hesitate to reach out to your property manager or the team at Lofty, we are always excited to help!

best contractors chicago

How to Choose The Best Contractor for Your Remodels, Repairs & Upgrades

By | Property Management

Many times it is easier to spot a bad contractor than it is to spot a good contractor. When choosing the right contractor we want to look at their reputation, work portfolio and how they communicate with us. The right contractor should be trustworthy, have a proven track record and treat us with respect.

Being Trustworthy is one of the most important traits when choosing a contractor since they will be working on your property and be in your home. So how can we make sure someone is trustworthy?

Reputation

Reputation speaks volumes! Ask friends, family and neighbors if they can recommend a good contractor.  Someone that does good work will come highly recommended. Check out online ratings as well. People love to talk about bad contractors which can easily help you narrow down your choices.   

Reputation really is everything when it comes to contractors. If they have a strong reputation it is likely hard earned and will speak volumes about them being credible and trustworthy.

Check examples of their work.

Occasionally you will run across a great contractor after seeing their work. Ever been to a friend’s condo and admired the new kitchen they put in? If a contractor has done a great job for a friend it’s likely they will do the same for you. Be sure to ask for their contact information at that time.

A solid contractor will have a portfolio with examples of their work that you can review. A reliable contractor will not mind showing you examples of their work.

Important Fact: Seeing examples of their work also helps you to decide if their style and yours can mesh well to accomplish your goals.

Communication

It is important that a contractor has the ability to communicate with you. Before you ever hire anyone be mindful of how long they take to call you back. Everyone gets busy so it is understandable when a contractor doesn’t call back the same day. However, you should expect a phone call within the next 24 hours. If they take longer than that to get back to you we recommend moving on and finding someone with a faster response time.

Important Fact: Even if a contractor gets back to you quickly, you also want to make sure that your questions are answered and that the contractor is patient with your questions.

Gut Instinct

Sometimes you meet a contractor and just something about them (you usually cannot put your finger on it) does not sit right with you.  No matter how great someone’s references are, or how impressive their work is, if you are not comfortable hiring them, don’t!  You do not HAVE TO hire anyone. It is your property and it is very important that you are comfortable with the person that you choose.

Nothing Beats Due Diligence

It is really up to you to do the research before you hire anyone.  You are letting this person onto your property and trusting them with costly home improvements. Make sure they can be trusted by checking references and before and after work. In addition, ask them to verify they have all the right business licenses and insurance in place.

Ask, check and then check some more.  Any contractor that is a good contractor will not mind answering your questions and providing you with proof of coverage. If they get annoyed with your diligence, run! You want a contractor that really appreciates having you as a client.

Final Tips on Choosing the Right Contractor

Once you have made the choice, be sure to get every detail in writing. Do not leave anything up to chance. A strong contract that outlines all the expectations and all the responsibilities of each party helps to keep everyone on the same page. Look to provide extensive and detailed explanations to ensure crystal-clear expectations.

One of the biggest mistakes property owners make is that they are hesitant to demand that everything be put in writing.  It can be hard to “speak up” when a contractor is promising something and say “hey, can you put that in writing in our contract”?  If it is not in writing then you cannot count on it. The right contractor will be more than willing to put all the job details in writing.

Lastly, do NOT pay for all the work up front. It is common for contractors to ask for a fee upfront to minimize their risk and cover job materials. If it is in the contract to pay a percentage up front that is fine. We do not recommend you pay more than 50% up front and do ot pay the remaining balance until you are 100% satisfied with the outcome. If you pay the full balance before the job is finished, you may have a challenging time getting them to finish the work.

You may already know and follow every one of these points. In that case, Lofty would like to congratulate you on your abilities to choose a great contractor! On the other hand, if you’re thinking to yourself, “wow, I would really like to take all of these steps,” but your life is already busy with plenty of other tasks and responsibilities, have no fear.

Here at Lofty, we love to help. We have a massive network of vetted vendors that will make sure you get the best product at the best price. Get in touch today to learn more!

 

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

property management

Top 3 Reasons People Use Property Management Services

By | Property Management

The choice to have a property professionally managed provides release from the headaches of trying to juggle too many things at once. The fact is, a large majority of us are stressed because we just can’t seem to find enough time in the day.

Here at Lofty, many of our clients have reached out to us because they simply didn’t have enough time to enjoy life on their terms. Others found themselves making the same mistakes over and over based on the fact they had no one with expertise to guide them to the right way to think about the issues at hand. Others still found a combination of issues resulting in a less than desireable return on their investment—there are a lot of folks out there who are or are planning to use their investment property as a retirement solution. That is hard to do when it is losing money.

There are three main factors that provide the reasons why property owners make the switch to a professional property management service.

Factor One: Expertise

A lot of property owners not only lack the time but they also lack the knowledge of how to deal with tenants. This is the kind of knowledge that accompanies experience. Professional expertise quickly becomes invaluable, especially in the instance of a difficult tenant.  Difficult tenants can sap your time, energy and money. A professional property management company will run pre-screening process that takes multiple steps in seeking only the right tenants.

And what if a difficult tenant evades the pre-screen? The property management company handles them! If you’ve ever had a bad tenant you know how much strife they can cause. Save yourself the hassle and hire a property management company! Many property owners find that handing over day to day management duties to a professional with expertise is an overall smarter way to do business.

Factor Two: Time

More property owners have decided to sign with a property management company in order to free-up enough time to really enjoy their lives. This rings especially true for owners who live more than 30 minutes from their property. It can be extremely pressing on your time to have to swing by for any reason other than an actual fire. Tenant phone calls can easily cross into the stressful and time-consuming territory.

There are lots of areas that need focusing on to effectively manage a property. It can quickly turn into a full time job. If there is a repair that needs to be done you will have to hire a contractor and schedule the repair. If you own more than one property, it is a burden to create a network of trusted contractors and vendors for the various tasks on your list.

When the lease is up, you will have to find tenants to rent the space! This means: producing your own photography; writing and posting your listings on all the various websites out there; field phone calls and emails, then coordinating showing times in a way that doesn’t have you driving back and forth for each one; consistently vetting all applicants; drafting legal documents from the lease to the security deposit receipt; collect and manage funds; perform move-in and move-out walkthroughs that ensure fairness and accountability; provide all necessary disclosures… Wow!

Property owners choose to have their properties managed professionally because they understand that even the greatest juggler has a limit. They also understand that the most precious commodity in any person’s life is time.

Factor Three: Profit

A professional property management company is all business and, as we all know, business is about the bottom line. There is no emotional attachment to tenants and there is no emotional attachment to the property. A quality property management company will do what is in the best interest of both the Owner and Renters, while keeping the bottom line front of mind.

This means that a property management company will:

  • lead you to make informed decisions about what is best for the property; this essentially leads to an increase in overall profits.
  • attract qualified tenants and keep your property rented; this includes pre-screening to ensure you get a reliable tenant who pays on time.
  • help you manage your income and expenses so you increase revenue.

 

Reach Out And We Will Be There

If you own a property, we would love to hear your successes and horror stories. We would also love to have a conversation about how Lofty can help you get out from under your responsibilities and back out in the world, enjoying your life. Here at Lofty, we want to help you live the life you deserve!

 

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

property management

Top 10 Property Management Tips for Chicago Landlords

By | Property Management

1. Only qualified tenants need apply!

Set standards for your tenant pool, then make sure you screen everyone to the same standard. Some of the worst tenants around come from a friend of a friend’s mother’s cousin. (What even is that?) Do not bend your requirements and screen everyone equally.

(Need tips on finding the right tenant? Follow our Ultimate Guide here)

2. Take a security deposit or admin fee!

It is fine (some might even say “kind”) to work out an agreement for someone to pay the security deposit or fee over the course of two or three payments. The most important point is to collect additional, upfront funds to mitigate risk should damages occur later on down the road.

3. Write it all down!

Objectively good, comprehensive lease agreements protect everyone. Even if the agreement is month to month, the lease is meant to protect both parties involved. It is the only smart way of doing business.

4. Provide a safe environment!

Make sure the building is secure. A good rule of thumb from a single family home to a multi-unit buildings is to provide secure locks, plenty of outside lighting and clear pathways throughout the common areas.

5. Get enough insurance coverage!

As a landlord you are open to liability all the time. Ensure that you have enough insurance to cover you in case anything goes wrong.

6. Know when to outsource repairs!

It is somewhat common to think that if you can, you should. However, if you are capable but unskilled, the time it takes to complete a task quickly compounds. Consider your options and compare against the value of your time. You may find that it is cheaper to hire someone skilled than to attempt to save money by doing it yourself.

7. Acknowledge all complaints with care!

If a tenant calls in with a complaint, it is your responsibility to let them know that you got the message. Make sure you let them know how you are going to handle the problem and keep them in the loop with the solution timetable.

(Checkout our blog about keeping renters happy.)

8. Disclose any issues to your tenants!

If there is mold in the building (or any other environmental hazard, for that matter) it is your responsibility to let your tenants know. Let them know what you are doing about it and put it in writing with proof of delivery. As a landlord you run the risk of being sued over environmental hazards if not properly disclosed.

9. Do not get emotionally involved with your tenants!

Make sure you establish a business relationship with your tenant from the beginning. Tenants tell all kinds of stories to get out of paying rent. There is a fine line that separates weakness from kindness. If the relationship is professional from the start your tenant will treat you in a professional manner, and appreciate your kindness all the more.

10. Maintain open communication!

Keep in touch with your tenants and give adequate notice when you need to get into the property. It is important to respect your tenant’s time, privacy, and the fact that they are paying you for the space.

Of course, you may already know and follow every one of these points. In that case, Lofty would like to congratulate you on your excellence in property management! On the other hand, if you’re thinking to yourself, “wow, I could really stand to improve,” but your life is already busy with plenty of other tasks and responsibilities, have no fear.

Here at Lofty, we love to help. It is our goal to take the tedious tasks of management out of your hands and free your time to live the life you want while maximizing your investment. Get in touch today to learn more!

Writing a Great Real Estate Ad

By | Leasing

Simple Tips for Writing a Great Rental Property Ad

The first step in finding a great tenant is getting their attention! A few tips for writing a really great rental property ad can go a long way in quickly securing a qualified tenant that is respectful to your property and pays on-time!

Have you ever browsed through the rental property ads on sites like Zillow, Trulia, Zumper, Rad Pad or Craigslist? Some ads grab your attention while others you flip right past. Following these simple steps can help you create the attention grabbing ads that will get your property rented in a timely fashion.

Attention Getters

It all starts with headlines. You need to reel them in with the headline and pique their interest so they can’t wait to learn more. Two examples:

  • 2bd / 1ba
  • 2 Large Bedrooms, 1 Oversized Bathroom

Both say there is a place that has 2 bedrooms and 1 bathroom. By adding certain exciting, descriptive details, you can increase interest. You want to keep the headline short and snappy and give just enough information to make someone want to learn more!

Here are two more examples:

  • 2 Large Bedrooms, 1 Oversized Bathroom
  • 2 large, airy bedrooms with GREAT VIEWS and a SUPER-SIZED bathroom

See how adding just a couple of words with capitalization makes them pop so much more? Use ADJECTIVES in the headline and capitalize them.

perception of reality

Hold Nothing Back

It is ideal to fill the space available as you tell the story of why this home is the perfect home for the reader. Make sure to talk about the amenities of the property and where it is located; include information on the conveniences like shopping, restaurants and parks nearby. It is up to you to bring the property to life through your words, allowing the prospective renter to picture themselves living there and what it might feel like. That feeling they get—from the right renter—it is worth every second of work you have done and is key to establishing a solid relationship.

You can use words that offer information about the little details of the rental. Some good examples of that are: “charming chair rails”, “vintage hardwoods”, “move in ready” or “turnkey”. The main idea here is that words matter to spark interest and achieve your desired results. Be descriptive in your explanation to create an opportunity for the reader to make a mental image of themselves enjoying their new space.

Shots That Count

Pictures Worth A Thousand Words

Actually, a great photo says 1,000 of the right words that will yield more interest, more showings, and a reduced market time. Great photography truly does more to convey than any words ever could.

The trick to photographing a space is using the geometry to your advantage. Stand in the corner of the room, preferably a doorway, and aim the camera in a direction that arranges all vertical lines straight up and down. When combined with horizontal surfaces that appear to zoom out of the frame from the farthest point from the viewer, the room appears to continue past the edge of the photo which gives the impression of more space. At Lofty, we offer in-house professional photography because we know from proven experience how important photos are to the end goal.

Natural light is a photographer’s best friend when utilized correctly. The on-camera flash creates harsh and direct lighting from the front that casts a cold, blue color over the subject and a hard shadow. Natural light mixed with interior lighting can help you achieve softened shadows and highlights with a smooth gradation that helps to create a visual balance through the image.

Priced To Move

Being direct with your rent price is definitely the way to go. If you aim lower than you will actually charge, with the intent to attract more attention, it will be the kind of attention you don’t want: renters who cannot afford your rent. If you price too high and don’t budge, renters will look elsewhere without so much as an email. When you are secure with your pricing, you will attract the renters you want.

If you start far enough in advance of your vacancy date, you can allow the market to help you find the right price. By starting a bit higher and adjusting incrementally, the market will guide your price based on attention.

Make It Sparkle

Finally, Last Step!

Check and recheck the advertisement for spelling, grammar and pricing accuracy before you publish. Even if you are sure about your writing abilities, have someone else review to double check that it makes sense and is easy to understand. Follow these guidelines to make sure your ad stands out and beats the competition!

Here at Lofty, we take every listing seriously and with great pride. We assess all variables and take every facet and detail of your situation into account when devising our marketing strategy to fill your vacancies. Get in touch today to find out how we can help maximize your marketing efforts to get the renters you want in the time-frame that works for you.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

How To Keep Renters Happy

By | Property Management

How to Keep Renters Happy

A happy, qualified tenant is the mark of a great landlord. A tenant who is happy and feels at home will stay longer, keeping you free from the marketing and leasing efforts associated with a vacancy. Tenant turnover requires considerably more work than renewing a lease, and a happy tenant who feels respected will take care of your property like it was their own. Follow these suggestions to keep your renters feeling happy and respected.

First Things First

Keep Lines OpenThe most important piece to a solid professional relationship is a lease with all necessary documentation, so everyone is on the same page when it comes to expectations. Take care to make sure that your lease spells out everything expected from both parties. It is also important to accurately record all transactions including financials, complaints, and maintenance. By keeping all the information above-board, when a question arises, you can easily pull down the information and share it.

In the same spirit of transparency and organization, contacting your tenants by email is always strongly suggested. However, it is also a nice gesture to follow up with a phone call or even call before you send a notice out to let them know to look for it. This simple act can keep renters happy because they feel that the relationship is just a bit personal, while keeping consistent with a level of professionalism they can trust.

The Happiness Principle

The first sign of an unhappy renter? They move. You lose your income and have to start the process again to find qualified tenants. So, it works to your advantage to keep your renters happy. Long term relationships with renters are always the best. It is easier to keep the renters you have happy than it is to risk losing them and start the entire process over again. A key tip to low vacancy rates and a strong real estate investment portfolio, is doing what you can to renew the lease with the tenants you have.

Remember when pagers became cell phones? Now think of check books as pagers, and electronic payment as cell phones. In fact, many people use their mobile phones to pay online nowadays! So, offering your tenants a way to pay rent online may be more appreciated than you expect.

Open Communication

One of the easiest ways to keep renters happy is through open communication, so an ability to talk with your tenants is very important. Listening to their concerns and responding accordingly makes them aware that you are paying attention and can go a long way in keeping everyone happy. This is also beneficial as it keeps you updated on any property issues.

Build Trust In The Relationship

Keep It ClassyThe effort to build a relationship based on trust largely lies in being available and responsive when they call or email, and being proactive with routine maintenance. If your property is a multi-unit building, routine maintenance may include cleaning common hallways once a quarter and replacing any burned-out light bulbs.

Respect Your Tenants

A key factor in any relationship is respect, and so it is true of a landlord/tenant relationship. Not only is it respectful but also required by law in some places that landlords and owners provide adequate notice when there is a need to enter the property. Asking what time works best for them goes a long way if you have flexibility on the appointment. If the goal is lease renewal, helping your tenants feel safe and comfortable in their home will support that end.

When you arrive on the property greet your tenants with a smile and friendly words. A sincere compliment on their decorating, upkeep, or even their new shoes can positively impact your relationship. To borrow a line from How To Win Friends And Influence People by Dale Carnegie, “be hearty in your approbation and lavish in your praise.” Nuances can be everything to some people, so be aware of your communication and do your best to treat others the way you would like to be treated or better.

Repairs & Maintenance

All issues brought to your attention should receive an immediate acknowledgement and response that will determine your plan of action for your tenant. However, not every issue is an emergency that must be dealt with post-haste. For example a broken water pipe will count as an emergency but a loose fence plank may not require fixing right away. It can be helpful to keep your renter in the loop and let them know on which day the work will commence. If the work will be noisy or inconvenient for other tenants, provide them advanced notice prior to the work beginning.

There are some renters that may never say a word about damages. This will cause you problems down the road. Reward good tenants’ diligence with an acknowledgement and speedy repairs. You may even want to consider discussing response times with your renters when they sign the lease so they know what to expect. A reasonable time table of repairs can help to keep renters happy.

Can Fix AnythingMaybe this goes without saying, but reliable and professional tradespeople will be invaluable to you as a property owner. From handywork to down-and-dirty repairs and installations, having a solid list of contacts on hand is huge. In the event you are out of town, share the list with your tenants in case of emergency.

Forgiveness And Understanding

Everyone runs into issues once in a while, and a little leniency can go far in business relationships. You may feel fine allowing a tenant—who is usually on time with rent—to run a little late on paying the rent, provided they have given you some notice. Sometimes, this simple gesture of understanding can make a world of difference in how you are perceived by your tenant. Forgiveness, as they say, is divine.

While there are some renters that will not be happy no matter what you do, most people are reasonable and if you are making the right effort they will respond in a positive manner.

The Truth About Success

Success of landlords can be traced back to their positive expectation set with their new residents at the beginning and throughout tenancy. If you think and speak highly of your property, their new residence, and maintain it accordingly, your tenants will be encouraged to treat your property like their own home.

A high turnover rate can stress you, your property and your finances. Doing what you can to keep your tenants happy may not always be convenient, but making sure the right thing gets done when it needs to can pay off in the long run.

Maybe you have reached this point and think, “Hmm… Pass.” Here at Lofty, we are prepared to free up your time and boost your profits. As expert professionals in Property Management, you can trust Lofty to deliver top-notch, personalized service to you and your tenants. Lofty sets the industry standard in Real Estate Concierge services, and we are eager to manage your rental properties and your tenant relationships, leaving you to enjoy your free time.

 

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

The Ultimate Guide To Listing At The Right Price

By | Property Management

The Ultimate Guide To Listing At The Right Price

Are you looking to lease your property and not sure what price to list? Here at Lofty, we’ve had the experience of listing hundreds of properties in the Chicagoland area. In this guide, we share exactly how to list your property like a professional.

what-a-viewChoosing a rental price for your home or condo can be a tricky task. You don’t want to set the price low and miss out, but you don’t want to ask too much. No one wants to be that house that has been listed for six months. Like a teenager without a date to the prom, this is something to be avoided at all costs. Staying realistic is the key, along with a little legwork and market research. As a landlord your goal is to minimize vacancy to boost profitability and reduce risks associated with an unoccupied place.

When tasked with setting an accurate rent price, your first instinct may be to charge as much as the market can bear. But there are some things to consider before choosing a rental price.

Know The Market

Market demand will dictate your rent price. To get the best idea of what the current market demand is in your area, assess value. A first simple step is to have a look at similar properties available for rent in your area to gauge what price they are listed for rent. From Craigslist to Zillow and even the classified section of your local newspaper—if you like to kick it old school—can be great starting points.

Determining Market Value

The best next step is to consult a real estate professional to secure a Comparative Market Analysis. A CMA will evaluate similar, recently rented units (called comparables or comps) that are near your property. These comps assist in establishing the current market value of your property. There are several factors to keep in mind when reviewing rented comps: price, market time, seasonality, location compared to your property, room sizes, amenities, and so on.

With these comps in mind, along with the active listings previously discussed, you are now prepared to analyze the data to achieve your list price. Get your analytical thinking hat on and strap in! Or leave it to the professionals at Lofty who offer you a free market analysis!

This process should be repeated each and every time you relist your property to account for any market shifts. Even the most experienced real estate professionals rely on an accurate CMA to determine the market price. For example, if there is a downturn in the economy the demand for rental properties may increase as people can no longer afford to buy their own homes and will choose to rent instead. A dip in the economy may also benefit landlords who own smaller properties and apartments as people look to downsize in order to save money. The general rule of thumb is that the greater the demand the higher the rent you can charge, and visa versa.

It also doesn’t hurt to be competitive. Offering a slightly lower price than the average comparable property in your area may win over a renter quicker.

Think Like A Tenant

Imagine your potential renters and how they are searching for their next home. If their max rent price is $1,800, they are likely to set $1,800 as their maximum search price. If you were to set your pricing at $1,850 or $1,900 with the willingness to negotiate less, you may be unintentionally missing out on potential renters.

Additionally, it may not add value to your listing to market your price ending in a $50 increment, like $1,850, since most search criteria increases in $100 increments. The $50 increment puts you in limbo with the inability to take advantage of viewers who are the next tier down. Take the plunge and lower another $50, it will pay off with a faster turnaround.

Rent Is Based On Desire

higher-standardsThe desirability of your property will play a huge role in how much rent you can charge. If your property has very little amenities or upgrades or is in need of a lot of work, renters will not be willing to pay top dollar. The more attractive your property is, the more you will likely be able to charge. The following are some of the most sought-after features in Chicago, which should be taken into consideration:

  • Vista – What will your tenants see when they draw their curtains in the morning? A view of Lake Michigan or a park is more desirable than a view of a the exterior of the building next door.
  • Altitude – If your apartment is in a high-rise building, the higher levels are more desirable. Ground floor or garden apartments can be less desirable to some renters, due to security concerns and the possibility of flooding in heavy rains.
  • Area – Value increases with square footage. In most cases, the greater area your property has the more desirable it is. There is one caveat though: how well your space is used plays a major role.
  • Beds/Baths – Value increases in any market as bedrooms and bathrooms increase.
  • Storage – From closet space to a basement or storage locker to a garage, any and all extra space is a bonus and should increase desire.
  • Updates/Upgrades  – The more modern your property is, the better. Homes with modern, updated appliances are far more desirable than those with outdated features and finishes. Even ‘vintage’ can get old.

Vintage is bad

The Right Price Is Attractive

If your property has been listed for a 2-3 weeks but you are not flooded with viewing requests, the price is likely a turn-off. Whether it is too high or too low, your audience will make assumptions. If a potential tenant thinks you are under-charging based on market demand, they may believe there is something wrong with the property.

You may find that using interest to find the “Goldilocks”, or perfect price point for your property is a solid tactic. Ideally, in the first couple of weeks that your property is new to the market you should receive 10-20 inquiries. And inquiries lead to showings!

Wrapping Up

Ideally, most landlords also want to make a profit. On average, a landlord pockets anywhere from zero to seven percent of the monthly rental income as profit. If the property is not benefiting you in some way, you might have set the rent too low, or worse, you might have over invested. Regardless of your goals, the right rent should, at the very minimum, cover all your expenses on the property. These include mortgage repayments (if you have one) as well as maintenance and repairs. If the value of your rental property does not meet or exceed this criteria, it may be time to consult an experienced, professional Leasing and/or Property Management service like Lofty to help get your investment back on the right track.

 

Looking for a real estate brokerage that can manage your investment property from top to bottom?

Contact Anthony Zammitt, managing broker of Lofty Real Estate.

 

How to Effectively Begin a Landlord Tenant Relationship

By | Property Management

tenant screening chicago
One of the most important components to being a successful landlord is forming solid business relationships with your tenants. A solid landlord/tenant relationship consists of both sides respecting one another and appreciating what each of you is bringing to the partnership.

The key is following through on your end of the relationship: a landlord who shows they respect and care for the tenants by being accountable and responsive to maintenance requests; tenants who pay on-time and continuously work towards leaving the property better than they found it. It is important to avoid letting a sense of entitlement seep into the relationship on either side as it can cause offense and crumble this relationship.

Check out our guide to finding the right tenant.

Getting off on the right foot with your tenants early on will set the pace of the relationship for the life of the lease. There are several benefits to being more than a faceless person that collects rent payments.

Fostering a relationship with your tenants is beneficial because:

  • Tenants that have good relationships with their landlords are more likely to take care of the property.
  • Trusting relationships are better for business.
  • Open communication can help you be proactive.
  • If they feel comfortable in your place, there is a higher likelihood they will renew their lease and reside in your property longer.

Keep things “business friendly” to avoid letting the relationship become too personal. Building a landlord tenant relationship that is built on mutual respect can benefit any landlord.

Renters that “like” their landlords because they have a good working relationship are far more likely to take care of the property. Tenants that feel uncomfortable or disconnected from their landlords are less likely to notify them of any issues. Having open communication with your tenants so they feel comfortable to call and tell you if there is an issue with your property can really pay off when it comes to minimizing damages. A strong relationship with your tenants also helps to ensure your rent is paid on time.

Set The Mood

A good business relationship works best when established from the beginning. You want to be friendly and approachable but always responsible and consistent. This is your business, and your tenants are essentially your customers. Even if your tenants are not particularly nice or professional towards you, it is recommended that you remain professional and respectful, treating them the way you would want to be treated if the situation were reversed.

As the landlord, you can set the tone of the relationship by always being courteous, regardless of how trying the situation may be. Keeping that professional attitude can help you get through the tough spots that you may experience with your tenants. As with anyone, it is easy to be positive, cheery and agreeable when things are going well. The mark of great landlords and property managers is how successfully they navigate through challenging situations.

Be Upfront

If there is a problem with the property, disclose it at the beginning. State it before the lease is signed and advise as to a solution. Only make promises on which you intend on following through. If there is a problem, do your best to rectify the issue in a timely fashion, and be transparent with the steps you will take to improve the situation. Err on the side of over communication versus under communicating.

Treat your expectations similarly; make it clear to your tenants what you expect from them while they live in your property. Clear expectations eliminates confusion and avoids mishaps. Depending on local city ordinances, owners may be explicitly required by law to maintain aspects of the properties.

For instance, in Chicago it is the responsibility of both the owners and the tenants to remove snow and ice on public areas, with fines awaiting offenders. Consult your local ordinance to ensure compliance.

Strong Listening Skills

Listen to what your tenants want or need from you and do your best to meet the expectations within reason. Good landlords seek to answer, “Yes!” to any reasonable request, and people respect someone that pays attention to them and tries to meet their needs. Renters also appreciate a landlord’s willingness to discuss the reason why the request cannot be met — honesty can go a long way.

Accurate Record-Keeping

Clear and accurate record-keeping protects a landlord/tenant relationship from “he said she said” arguments. A strong document trail protects both you and your tenants, from the lease to emails back and forth throughout the lease period. This will clearly display your professionalism and organization which ultimately increases trust.

Respect Privacy

It is not okay to just pop in on your tenants unless there is an emergency. Give adequate notice for every situation, especially repairs or maintenance. Work with tenants to ensure they are able to develop a workaround in the event a major utility like water or electricity must be interrupted.

For top-notch customer service, send emails in lieu of calls or text conversations or send emails to recap calls or text conversations. This allow for a paper trail, allowing you and your tenant to review as needed. In some cases, you are also affording them the convenience of choosing response time. Another smart move is to follow-up on all communications within 24 hours. Always remember: the E in email also stands for Evidence.

People Skills

It is important that you are authoritative but within limits; you also want to seem accommodating and willing to willing to compromise and work with your tenants. It will help to build a healthy, collaborative relationship. Most tenants will appreciate your efforts and respond in kind. Other tenants will be difficult to work with but this is your business and you do have to take the bad with the good and not let emotion ever become part of the equation.

While these steps seem simple enough to deploy, they are all vital steps in forming a strong, effective relationship that will benefit the success of your investment. Of course, you should be available and keep up your end of the deal. Do what you say you will do, when you say you will do it.

The key to effectively building a strong landlord/tenant relationship largely lies on your shoulders. Take this part of your responsibility seriously and you will be rewarded with loyal, longterm tenants that will maintain your property like it is their own. If you are enjoying respectful, courteous tenants who pay on time and stay for three or more years, then you’re doing great!

 

 

Speak with Anthony Zammitt, managing broker of Lofty Real Estate to find out how Lofty can supercharge your investment.

 

How To Maintain Your Garbage Disposal

By | Property Management

How To Maintain Your Garbage Disposal 

Your garbage disposal is a small, yet important item. Properly maintained, it helps you avoid hefty plumbing bills. It is common for most people not to think about their garbage disposal until issues arise and it is too late. The damage is usually caused by these very common, avoidable mistakes.Pits Are The Pits - Garbage Disposal

Whether in a Chicago apartment or a single family home in the Northwest suburbs, you may take these simple steps to correctly use and maintain your garbage disposal, keeping it running smoothly. The following tips are designed to help you use your garbage disposal effectively with adequate maintenance over the life of your unit. This will ensure you maximize revenue from your investment property.

Check out this post for tips on increasing your property’s leasing value.

The following point out your ‘Do’s, or things of which you really want to make a habit, and the things you never, ever want to do, under any circumstances; your ‘Don’t’s:

Do use your disposal frequently! When your disposal is left to sit for too long, the moving parts can become rusted and fail. Run it at least one time each day to keep it in good working condition and avoid any corrosion build-up.

Do always flush your disposal with cold water when you turn it on! As the food stuff is ground up and you’re running cold water, the cool water temperature can solidify any grease that is trapped in the food and make it easier to grind.So Fresh and Clean

Do grind citrus and other fruit peels in your disposal, it will keep things smelling fresh! From grapefruit to pineapple, kiwi to clementine, fresh fruit leaves a sweet scent.

Do make the job easier for your disposal by cutting up large pieces of food into much smaller chunks. Feed food scraps into the disposal slowly to avoid overworking the disposal. If you feel the sink shaking, the food item is too large

Don’t ever grind glass, metal, plastic or anything that is combustible. Cigarette should also never be disposed of via your garbage disposal. All of these items can cause serious and permanent damage to your disposal.

Don’t ever grind pasta, rice, or other foods that expand when they become wet. Since they can clog your pipes upon expanding, these foods are actually a main cause of clogs in drains that are attached to the disposal. This does not apply if the foods have been cooked and expanded to their maximum size.

Don’t ever grind an excessive amount of starchy foods like potato peels. The starch from starchy foods can build up and become glue-like which can cause mechanical failure.

Don’t ever pour grease or fat into your disposal. Not only can it negatively impact your disposal, but it can also cause build-ups and clogs in your drain.

Don’t ever put in foods that contain stringy or tough fibers. The stringy fibers in foods like celery and asparagus can wrap around the mechanisms and keep them from moving, while some leafy greens like kale or bok choy, and protective coverings like corn husks and banana peels can get stuck in the machine and break it.

Don’t ever throw coffee grounds into the disposal. While they will not harm the disposal, they can cause a clog in the drain. The same goes for eggshells and shrimp or crab shells.

Don’t ever put large bones down the disposal. Heavy, large bones may be too dense for your disposal and can cause it to break.

Additional Care

Ice Cubes Garbage DisposalIn addition to properly using your disposal, it is also important to take the necessary steps in maintenance. Every once in a while, throw some ice cubes into the disposal. The ice will clear any gunk off the blades while sharpening them. It may sound a little rough as the ice cubes are being ground, but it is completely safe for your disposal.

You can also freeze some white vinegar in ice cube trays to knock out foul odors. Two birds with one cube! For really bad smelling disposals, add some baking soda and allow it to sit for a couple of hours before flushing with cold water.

Wash your disposal regularly by pouring some dishwashing liquid down the disposal, adding cold water, and switching on the disposal. Maybe it’s a little fun to let it bubble up? We’re not gonna tell on you.

If Your Disposal Stops Working

In many cases when a disposal stops working or seems to stop working, the fix can be an easy one as long as you own a flashlight. First, on some models, there is a red or black reset button on the disposal itself. In some cases, pressing it will solve the issue.

You can also check your electrical panel to make sure a circuit breaker has not been tripped off. If it has, simply flip the switch back so it matches the rest of the breakers in that column of the electrical panel.

In some cases, you may want to jump start the disposal by hand. There is a nut on the bottom of the disposal that you can use an Allen key to turn, or you can buy a special disposal tool at most home improvement stores.

With a little care your disposal will last for years and work great along the way!

 

Looking for a great property manager to help you find the right tenants for your investment while managing your property from top to bottom?  Contact managing broker Anthony Zammitt with Lofty Real Estate for a quick chat!

 

Home Fire Safety Tips for Landlords and Property Managers

By | Property Management

The top causes & prevention tips every Property Manager and Tenant should know!

As a property management company in Chicago it’s our duty to make sure all our clients are aware of any potential hazards. Read on below to learn the leading causes of fires in the home.

fire stationKitchen Safety

According to the NFPA, the majority of household fires begin in the kitchen, with 43% originating from ranges or cooktops. While having fun cooking with family and friends, it is important to alert throughout the process:

  1.     Keep items that can catch fire away from your cooking area
  2.     Keep an eye on what you fry, due to high oil temperatures

Another culprit of kitchen fires involves portable cooking/warming units, like toasters. While you may not think these items can cause a fire since you use them everyday, they can ignite from the extreme heat within and flammable materials surrounding them. When using these items, it is important to remember to keep oven mitts, paper towels, and other flammable materials away from the heat source.

Top property managers will discuss with property owners and tenants the importance of a proper kitchen fire extinguisher, as well as a working kitchen smoke detector. It is important that tenants replace the battery on an as needed basis.

care cautionWhen using appliances follow the manufacturer’s safety precautions. Overheating, unusual smells, and sparks are all warning signs for appliances. Immediately shut off and unplug appliances that sputter, spark or emit an unusual smell and have them professionally repaired or replaced.

Staying Warm & Safe

Household heating equipment, such as furnaces, fireplaces, and space heaters place second for leading cause of fires in the home. If a furnace appears to be faulty, professional property managers will ensure that a licensed technician properly examines it. The landlord or property manager will want to make sure a carbon monoxide detector is installed within the proper proximity to this unit to avoid inhalation should the unit begin to leak fumes.

Fireplaces should be cleaned annually if used during the prior year. As winter approaches, tenants may want to notify their Landlord that they have in the past or plan onusing their fireplace throughout the upcoming season. The chimney should be cleaned to remove the buildup of creosote, which can ignite, causing a fire to quickly spread. When in use, keep the fire in the fireplace through the use of fire screens.

In addition to a cozy fire throughout the winter months, tenants may find the need for a space heater in certain areas of their home and should notify their Landlord accordingly. While using a space heater, renters will want to keep them three feet away from any sheets, drapes or furniture. As a side note, space heaters tend to use a lot of energy, so it may be best to plug it into an outlet that has no other plugs in it to avoid tripping the breaker.

Kerosene heaters should be used only where approved by authorities. Never use gasoline or camp stove fuel. Refuel outside and only after the heater has cooled.

Even if you always clean the lint trap in your dryer after every load, it is important to clean your dryer vent annually. Your dryer gets very hot during use and lint is highly combustible. Not to mention, your dryer is connected to the gas line so a small fire can escalate.

Electrical Safety

Frayed wires are common causes in electrical fires. Items that heat up like toasters, lamps, blow dryers and hair straighteners should be commonly inspected.

Power cords/cables can generate heat so running them under carpets or rugs may cause an extensive amount of heat that can cause the rug to melt or ignite. Also, make sure your outlets are not overloaded with plugs, which can cause a short circuit, a spark, and then a fire.

For any do-it-yourself (DIY) projects that include the use of wiring and electricity, it is best to utilize the services provided by a licensed electrician, since many home fires stem from improper installation.

Older homes and apartments can have inadequate wiring which can lead to an electrical hazard and possibly a fire. Some warning signs include:

  1. the need to disconnect one appliance to plug in another
  2. the need to use extension cords or “octopus” outlets extensively
  3. fuses blow or circuit breakers trip frequently
  4. lights dim when using another appliance

Always avoid overloading circuits or extension cords and placing cords and wires under rugs, over nails, or in high traffic areas. Use safety caps to cover all unused outlets, especially if there are small children in the home.

Early Warning

Smoke alarms are the most important source of fire detection. Every home should have at least one working unit per floor with the batteries being changed every 6 months. Detectors should be installed close enough to the bedrooms for the alarm to be heard when the door is closed.smoke fire

It is important to remember not to install a detector within 3 ft. of an air supply register that can possibly blow the smoke away inhibiting detection. If you plan on installing more than one per residence, you may consider purchasing interconnected units. When one detects smoke, all detector’s alarms will sound.

Retired Chicago Firefighter and now Fire Science Program Coordinator at Harper College in Palatine, Professor Samuel A. Giordano Jr., provided the following thoughts:

“Most Fires occur at Night. Smoke alarms are a key part of a home fire escape plan. When there is a fire, smoke spreads fast. Working smoke alarms give you early warning so you can get outside quickly. Install smoke alarms inside and outside each bedroom and sleeping area and on every level of the home including your basement. Your ability to get out of your house during a fire depends on advance warning from smoke alarms and advance planning.  Your life depends on this!”

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom to live the life you deserve, just contact Anthony Zammitt and let Lofty handle the rest.

 

Sources Used:

  • Source, Home Structure Fires, Marty Ahrens, April 2013. NFPA, 1 Batterymarch Park, Quincy, MA 02169, www.nfpa.org
  • Fire Analysis & Research Division, [email protected]

 

The Ultimate Guide To Finding The Right Tenant

By | Agents, Leasing

 

Ultimate Guide To Finding the Right Tenant

When it comes to renting your property, selecting a tenant is the most crucial step, as it directly relates to profitability. However, there is a fine line between filling a vacancy to maintain cash flow and finding your ideal tenant. At times, it may be necessary to turn away some applicants who do not meet your criteria.

Importance of PhotosHere at Lofty, we know there are two ways to learn: from the experience of others or from our own mistakes. Since we don’t really like to make mistakes, let’s focus on how best to apply the lessons learned!

There are five basic qualities to look for in your tenant assessment:

  1.     Rent payment is affordable
  2.     Historically pays rent on time
  3.     Stable employment history
  4.   Will treat your home like their home
  5.   Meets or exceeds your verification standards

Getting The Word Out

The right tenant will make your life easy, pay their rent in full and on time, keep your property well maintained, and keep your neighbours happy. There are a lot of renters in your city, so finding the ideal tenant is always possible.

The first point of engagement is the listing you post for the vacancy. Write a listing that speaks to your ideal tenant. Put yourself in their position and try to imagine what might stand out for them about your property, and make it really stand out. Support your well-written listing with photos, and a floor plan if available.

Keep in mind, some renters will not even read the listing if there are no photos. In some cases, they may assume there is something you are trying to hide. Again, think about it from your audience’s position: no one wants to waste their time on a unit in poor condition. In short, bad photos can hurt but not worse than no photos, and good photos are the best kind of all!

Throughout the process, no matter what happens, the key to choosing the right tenant is to pay attention to the facts and be patient—try to avoid acting out of emotion. There are lots of nice, friendly people that may not fit your well thought-out criteria.

Set Criteria That Will Stick

When choosing criteria for your new tenant, there are many things to consider. From local laws to the area of town in which your property resides, the list will vary greatly. The best advice is to keep an open mind and stay aware of the opportunities around you. For example, if you own real estate for rent near a college, consider some of your strongest applicants may not have any credit or employment history so co-signers may be an option.

It is up to you to determine your screening guidelines and consistently apply these for all applicants. On average, applicants are required to earn a gross income of three times the monthly rent. This can be verified via pay stubs, tax returns, bank statements, etc.

Other verifications may include the minimum acceptable credit score, criminal background check, and a check for previous evictions.

Follow A Formal Process

An application form is the most effective way to gather all the information necessary to assess a potential tenant’s suitability. It allows you the opportunity to request the key pieces of data in an organized fashion, which will save both you and your applicants time and annoyances from multiple requests for further info as you process the application. After all, it is your aim to make the selection process as simple as possible, so an online application is highly encouraged.

Vital information includes:

  • personal details of everyone over the age of 18 who will be living in the property
  • the name and contact details of their current and previous landlord
  • and the contact details of their employer.

Make sure to state that only fully completed application forms will be considered to avoid unnecessary follow-ups. One of the benefits of utilizing a property management service like Lofty is paperless applications and record-keeping that saves you time and money. Removing yourself from engaging the entire process directly can also aid your ability to make a rational decision based on evidence.

Due Diligence

While we always want to take people at their word, it is imperative that all pertinent information has a data point to backup the information listed on their application. Remember, the success of your investment over the time period of this lease, is directly tied to this tenant selection process.

Verifications

In order to perform the necessary credit, criminal and eviction verifications, you will need to obtain personal information and employ a very reputable resource to run these reports. Those with a less than desirable past may try to hide it so make sure you verify the details they give you with valid identification to ensure the details are correct.

Make Contact

Your best opportunity to find out how your current applicants might be as tenants may be found by contacting their current landlord. Provided they are honest in their responses, this will be a great insight into your future year with your new tenants. Do they pay their rent on time every month? Has their behavior ever resulted in receiving noise complaints from neighbors? Have they caused any damage apart from general wear and tear to the property? If their landlord could do it all over again, would they rent to them again or for another year? These are the questions you want to ask.

When It Comes To Pets

Dogs and CatsIf you are on the fence regarding an applicant with a pet, it never hurts to ask to meet the animal. An in-person meeting may not always be possible, but with the various methods of communication afforded by technology, there may be a way to set your mind at ease. Pet rent, pet fees and pet deposits will also help you out in safeguarding against damage caused by negligent pet-owners.

Send A Rejection Letter

When you have completed the process and selected your tenant, notify those not chosen in writing. Make sure to provide the reason they were denied in reference to your original criteria. Perhaps it was based on too low of a credit score or not enough income to qualify.

Lofty Goals

free-your-timeSuccessfully leasing a rental property is not always an easy or efficient process. However, you can save a great deal of time and money down the road by doing it right.

Here at Lofty, there are two guidelines we are highly focused on:

  1. Rent gets paid on-time, consistently
  2. Tenants who will treat your home like their home

Our goal in assessing tenants is to ensure they are best suited to meet and exceed these two overarching points—then everything else seems to fall into place. As such, our owners are delighted with the tenants we have found for them. Join the club with Lofty, Chicago’s top Property Management service.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

Popular Interior Design Changes in Rentals

By | Agents, Property Management

Popular Interior Design Changes In Rentals

All owners of rental property share the same main goals: keep vacancy to a minimum while maintaining or increasing property value. Besides a clean space and working appliances, there are several more factors that contribute to an ideal situation for owners and renters alike. Interior design can be a big help and won’t cost too much with a little preparation. Though trends come and go, it is important to be aware of what is popular when designing your property for rental.

Experts Are All Around You

experts all aroundWith sites like Pinterest and Houzz, there is no shortage of “expert” advice and influence to be found on the internet. Maybe you have a Facebook friend that has their finger on the pulse of the trends and can help you make some informed decisions. There is a balance between making some popular interior design adjustments to enhance your condo/apartment’s aesthetics and spending countless dollars on a full makeover. Knowing your market can really help to find that balance. With the right touches you can easily enhance your condo and make it much more marketable.

When it comes to upgrading rental property, Owners can also learn a lot by looking at other listings in the area. Making yourself aware of the finishes that renters in your market are looking for will set you up to make the right decisions on your own investment.

Even with the advice of the “experts” on the web, sometimes time just isn’t as plentiful as one may need it to be. Savvy owners turn to Lofty, one of the top property management companies in Chicago. Lofty has apartment management in Chicago down to a science.

Want to increase profits and cut down on your time spent managing your properties? Contact us and we’ll show you how to do just that. We provide free market analysis, consultations and professional photography for all our new clients. We will ensure you never have to worry about renting out your condo again.

Some Tips from Lofty

Through their experience leasing condos in Chicago, the Lofty professionals have refined their list of what does and does not work in rental property design elements.

improvements cleaning

Here are a few tips you can use as a sort of guide or checklist when you are ready to make some changes for the better:

Hire a professional service to clean the apartment really well so you can expect to have your unit returned to you in the same pristine condition it was given.

A good place to invest a bit of money is in matching, stainless steel, energy efficient appliances. Otherwise, make sure whatever is there is cleaned like new and operating without issue.

Choose interior design materials that are timeless. Hardwoods, natural stone, and stainless steel are all good options.

When painting or decorating with wallcovering, opt for neutral colors. A neutral color palette will please the majority of potential applicants.

Avoid costly, over-the-top customization as adding too many details may limit the appeal or price you out of the market.

Built-in storage and shelving can be a big hit. Bookshelves in a flat wall can add some extra space; closet or cabinet organizers in bathrooms and bedrooms will help maximize storage.

Simple bathroom updates like a new mirror, faucet, towel rods and light fixtures make a big difference.

improvements stainless

Depending on marketplace expectations, blinds—especially wooden blinds— are a great investment as they offer more control and class than a pull-down shade. Remember to instruct tenants on proper operation.

Here at Lofty, we provide free market analysis and consultations. We would be happy to come out and take a look at your space to help you determine what interior design touches can help you get more income out of your rental. The right interior design elements will get your property rented for top dollar and keep it rented. We want your time spent where it should be, enjoying life.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

 

Time: the Missing Link in Property Management

By | Agents, Property Management

Time: the Missing Link in Property Management

The American dream of owning a nice home (or condo) with a white picket fence has changed over the years. The current morph looks something like this: owning a few properties with the tenants covering the mortgage by way of rent payments, leaving the owner free to pursue other wealth-generating activities. This new version of the dream is slightly more expensive based on the time needed to care for and maintain multiple properties, while also increasing value and communicating with tenants—a bit more than a weekend afternoon out in the garden or straightening up around the house.

There are simple ways to increase your property value, but simple only matters if the time investment is available. Time is the missing link… the investment on the investment.

Save Time Make Money

Time is money

Many first-time or inexperienced landlords can get caught up spending way more time than the investment may reasonably allow or even call for. These are called “smart people mistakes” and everyone on the path to financial success is both susceptible and prone to making them: Taking on too much alone, rushing through projects to save time, and cutting corners on projects to save money.

Making some or all of these mistakes can result in shabby looking improvements. In the worst case, that can actually cause depreciation of your property value. In the best case, you can end up attracting tenants that also operate like that. If property ownership is the shortcut to accomplishing your financial dreams, don’t try to shortcut the shortcut.

“You can always make another dollar…”

Experienced property owners know that having a Chicago property management company manage their property and handle all the “simple steps” will afford them a lot more time and only marginally affect their real estate profitability. The right property management company in Chicago will take care of the three simple ways to increase your property’s value for you!

Applying all the great advice found on the internet and even in motivational talks takes time. The simple steps that will add value to your property take time to execute. Even if you want someone else to take care of all the simple steps for you, it takes time to find the right person or people to do the work, supervise the work, ensure the work is done correctly and with your property value in mind.

“… but you can’t make another minute.”

Time is a precious and expensive commodity. When you begin taking time away from your core business to manage your own property, it can cause frustration. At some point, some folks may begin to wonder if rental properties are even worth the aggravation.

Before you get too frustrated and stick a for sale sign in the front yard, consider using Lofty, the real estate management company in Chicago that has the experience to effectively manage your property and free up your time.

Experienced, Professional Partners

Lofty's Experienced Property Management ProfessionalsHere at Lofty, we take pride in developing a reputation of excellence. This means your tenants are treated with the utmost respect and care to ensure our service does not reflect poorly on you, the owner. Our automated systems track every request, phone conversation and email so we can succinctly and accurately inform you of the happenings.

You likely have enough on your plate, trying to find time for home improvements that can increase your property value is likely not something that you can find time for. Does that mean that your property does not need to have these simple improvements done? No! it means that it is time to get some help on board from a property management company in Chicago that is experienced and has a contact list full of vetted, reliable vendors ready to serve.

Like any other business, the rental property business is one where you need to reinvest to keep it humming along and know when you need assistance to ensure success.

Time to Play

Turning over your property to the professionals at Lofty will mean more free time, less worry, and a better maintained property. It is simply the right choice for most experienced landlords.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

 

3 Simple Steps to Increase Your Property’s Leasing Value

By | Agents, Leasing

3 Simple Steps to Increase Your Property’s Leasing Value

While it is true that updated bathrooms and kitchens sit at the top of the list when it comes to valuable improvements, there are plenty of other ways to improve the value on a rental property. As an owner, there are three goals: Maintain value, increase value when possible, and keep it rented. From landscaping to painting to fixture replacements, we are excited to list some inexpensive home improvement options.

There are three main goals for a rental property:

  • Maintain the value
  • Increase the value when you can
  • Keep it rented

While maintaining your rental property’s value in some markets can be a challenge, increasing your property value should consistently be top of mind. There are 3 simple ways to increase your property value and make it more appealing to tenants, even while it is occupied. When a property is more appealing to tenants the leasing process is quicker.

Landscaping to Improve Curb Appeal

A really simple way to increase your property value is to spruce up the curb appeal with some great landscaping.

Improve Outdoor Appeal

Landscaping the exterior of the property makes the property more welcoming and enhances value two-fold.

First, by directly increasing your property’s value based on improved impressions. Secondly, by improving the overall look and feel of the neighborhood, which, in turn, increases the value of your property. Remember the old adage, “ K-I-S-S”, Keep It Simple Savvy investor.

Exterior/Interior Paint

For those with a single unit detached property, an exterior coat of paint can go a long way towards improving your property’s value. It is like a facelift for your property, able to transform the look from a run-down rental to a revitalized dream home. Plus, it will compliment your newly landscaped yard!

Fresh Interior Paint

A quick coat of interior paint can go along way to securing your next renters. Along with making your space feel fresh and clean, it also allows your future applicants, during their showing, to focus on where they will be placing their furniture, instead of whether it is worth living with all the scuffs and imperfections on the walls.

While you’re at it, a fresh coat on the windows and sills might not be a bad idea depending on their condition. Bottom line, painting inside and out can add the value to your property that you hoped for and ultimately lease your unit faster at a potentially higher price.

Low Cost Fixes With Large Returns

This is all about the little details! There are several simple fixes that can add a nice return on your investment, from upgrading the outside lights and hardware on the doors to updating the interior light fixtures.

Faucet Change Boosts Value

Changing out old faucets and handles with modern updates can increase the desirability of your unit. Though inexpensive and relatively simple to do, it may allow your future tenants to feel more comfortable moving forward with you. If they assume you take care of even the smallest details, it implies you’ll take care of any bigger issues that may arise. Falls right in line with the saying, “ How you do anything, is how you do everything.” Remember to highlight these little improvements during your showings, or ensure your Chicago area leasing agency knows of your improvements to effectively communicate them.

Time is Money

Though anyone can do all three of these steps in a few weeks to improve the value of their property, there is a missing link that leads property owners from successfully achieving their desired results.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

Home Improvements That Pay: The Professional’s Approach

By | Leasing

Home Improvements That Pay: The Professional’s Approach

More power? I don’t think so, Tim. But seriously, if you are a newcomer to the world of property leasing or just looking for some foolproof tips to rent out your property faster and for the best price possible, this is the post for you. As one of the leading property management companies in Chicago, our goal is to help you rent your property quicker, at the best possible price. We have years of professional experience and hope to help you save time and boost profitability.

Flooring: Sensible and competent but never cheap

Cheaper isn’t always best and it’s often better to pay that little extra for something you know not only looks great, but is going to stand the test of time. This is especially true when it comes to flooring.

Beautiful Wood Flooring

The true key is ensuring you choose material that is not only hardwearing, but also easy for your tenants to clean and maintain. Wood floors are often the simplest option, long lasting and easy to clean. Even laminate, “snap together”, wood flooring is a great option, especially if the subfloor is in a challenging condition.

If you’re set on carpet, it may not be in the best interest of your pocket book, long term, to just choose the cheapest option. Picking a carpet that is thicker and more durable will save you a lot of money in the long run and will also be much more appealing to renters. Remember the phrase “buy cheap, buy twice!”

Wallcovering: Paint it neutral

Presentation is key, as you may have learned from our previous entry on leasing tips for owners, managers and new agents. Whether or not the home will be staged, furnished, or just cleaned up and looking its best, paint color is arguably the most important feature in presentation to a prospective renter. They will consider themselves in the spaces so neutral colors are the safe bet. Based on the name, neutral colors can pair or fit-in with almost any furniture or decor a renter may already own. Neutral colors will also ensure that your property has a sense of openness and feels spacy and airy. These are key features that will draw renters into your property.

Off-whites or light grays can be a good choice as they avoid the troubles associated with whites: they look great for the first few weeks but can become scuffed and marked easily. It can be challenging to please everyone but colors like lime green will likely please fewer renters than something neutral. When you choose a color or colors, buy some excess paint and keep it in storage. It can come in handy when the time comes for touch ups. Just remember that paint can “go bad” so consult your manufacturers on storage best practices.

Doors: Safety meets statement

The front door can be a great starting point or an immediate hurdle when it comes to prospective renters. There are plenty of options for attractive and safe entry/exit points.

property leasing door

Door handles are also important and another instance where cheap isn’t always best. In some places, special kinds of locks or handles may be required by law. Again, there are simply tons of options. At Lofty, we like to think of the front door as able to be anything from a subtle statement about the modern home behind it, to a bright and flashy accent on a traditional and elegant space. Of course, the priority is safety so please check your local laws to make sure you are compliant.

Outdoors: Make it simple and clean

If your property has an outdoor space or a garden, think simple. You may be tempted to try making your garden or yard as pretty as possible, but there are a myriad of reasons. All that really matters is that the yard or garden is tidy. Once the grass is cut and weeded you are probably good to go—simple and low maintenance is the key here.

Bathrooms: The first and last room most people see every day

From a presentation perspective, a bathroom can make or break a potential renter. There isn’t very much personalization a renter can do to a bathroom so it needs to be tip-top from the get go. The saying, “a little goes a long way” is very applicable in reference to bathroom space. If your tub is chipped or looking its age, refinishing it is a simple and inexpensive improvement that will literally make it look brand new. Grout and tiles should be sparkling, whatever their age.

property leasing bath

Storage space is a huge area, even in the smallest bathrooms. Instead of a flat mirror, install a mirrored medicine cabinet. Shower cut-outs provide shelving and bathroom wall cut-outs can be used to store extra towels. Finally, little touches such as a handheld shower head will really swing it for potential applicants during their showings. Not only will it make the shower easier to clean, but people will feel confident that every small detail was accounted for!

Tile: Kitchen, bathroom and subterranean advantages

Tile flooring in your rental property is a solid option for kitchens and bathrooms, especially for a below ground living space. Tile is ideal for tackling the dampness and moisture that can often plague these rooms. Dark tiles and grout won’t show dirt as quickly as light tiles and grout. Tiles also make for easy cleaning which both you and your tenants will definitely appreciate!

In-Unit Appliances: Just makes lives easier

If space allows for the installation of a dishwasher and washer/dryer, take advantage! A dishwasher and laundry in the unit saves huge amounts of time and headaches no matter who is renting.

Lofty Property Management

These appliances are becoming essentials for renters during their new home search. They may even be willing to pay extra. And remember to leave the user manuals in a drawer for easy access.

Stainless steel: Worth its weight in gold

The small decision to spend a touch more for stainless steel appliances will provide another ‘Wow’ factor during your showings and set your place apart from every other unit with average, ho-hum, white appliances. They may even pay extra for the perceived value of a fancier place.

Storage: Even a little more can make a huge difference

Another often overlooked ‘Wow’ factor and exciting talking point during showings is closet space and additional storage in general. Find ways to add storage space under stairs or in hollowed walls as every little bit helps! If you have access to an additional storage unit, be sure to promote it – possibly even charge extra for it. The goal is for your tenants to have the opportunity to grow into your space and become long-term residents.

Decor/Staging: Don’t take it personally

This is the golden rule when it comes to decorating your rental unit: declutter and depersonalize! It is important to remember that you will not be living in the property. While your favorite color might be pink or maybe you love Victorian themed decorations, these selections may not appeal to the masses. We are all unique, especially when it comes down to how we want to decorate our homes. What you might consider to be a beautiful touch to a home might be a major deterrent to someone else.

With this in mind, it is best to think simple and objective when it comes to decorating your rental property. Your new tenants will be much happier transforming a blank canvas into their home rather than transforming someone else’s home into theirs.

Via our property management services throughout a large portion of the Chicagoland area, we recently took over management of a property in Chicago’s Bucktown neighborhood that was having trouble renting. Following our on-site client meeting, we realized that walking through their home was an engaging look into their life’s history. Though it made for interesting conversation, it was evident that prospective applicants would have a challenging time focusing on seeing this home for themselves. Upon depersonalizing their place, their condo rented a week later and this simple, easy step made a made a huge difference!

We provide property management services in Albany Park , Andersonville, Bucktown, Buena Park, Edgewater, Gold Coast, Greek Town, Humboldt Park, Irving Park, Lakeview, Lincoln Park, Lincoln Square, Little Italy, Logan Square, Noble Square, Old Irving Park, Old Town, Printers Row, Ravenswood, River North, River West, Roscoe Village, Rogers Park, South Loop, The Loop, Ukranian Village, Uptown, West Loop, West Town, Wicker Park, Wrigleyville and the Chicagoland area. If you are interested in getting help managing your properties don’t hesitate to let us know. We are committed to helping you save time and boost profitability. We provide free market analysis and free professional photography.

Get in touch with us today!

4 Keys To Leasing Your Property Quickly

By | Property Management

Are you looking to lease a property in the Chicago area fast? Yes? Then you’ve come to the right place! Below you will find our simple guide on how to quickly lease your property in Chicago. We’ll share with you the 4 keys to leasing your property the right way.

Many of you may be veteran investors who know the drill already. Alternatively, you might be a first time landlord and not know what to expect. Whether you are the ultimate investor or the new kid on the block, these 4 keys will help you get your property on the market and back off of it just as fast. It may seem easy to rent a property, but there can be a lot of factors you wouldn’t think of that can make the whole process a lot trickier. You want to make sure that you have all the information to get the most out of your property.

#1. Pricing is Key – Don’t Price To High!
The most important thing to take into account is price. It can be tricky to know how much to charge for rent. Clearly, you don’t want to set rent too low, but if you price your home too high then no one is going to rent from you, leaving you with nothing but a vacant unit with a large price tag.

So how do you know what to ask for? There is no set agreed upon price for any given property. What you want to do is research what properties like yours generally go for and base you’re your price off of that.

You can also start at a slightly higher bracket and if need be drop the price. It does not have to be a fixed sum. Often times, if you start a little high and then lower the price, people will think they are getting a deal and be more likely to take it.

We also suggest you ask for multiples of a hundred. If someone decides that $2,000 is their budget, they won’t go for a place priced at $2,050. That extra $50 isn’t worth losing potential renters. We see properties rent a lot quicker when priced at multiples of a hundred. Make sure you follow this property leasing tip as this will ensure you are set up for success.

#2. Timing is Key – Know When To List!

You also need to get your timing right. When leasing your property, make sure you have a good grasp on what the seasons are like. Iin Chicago, for example,. you probably don’t want to be renting during the winter months. November through as late as April can see some serious snowfall. That’s just the type of thing that can cost you potential renters and potential cash. Show your property at its best, not its coldest.

Make sure you get the timing right so you can maximize your chances of leasing your property. It might be the case that in the nice summer months you are away or have other stuff to deal with. This is where a property management company like Lofty can really help to save you time and get your property leased. Don’t hesitate to contact us as we are always here to help.

#3. Presentation is Key – Know How To Show!

In addition to renting at the right time, you want to be renting in the right way. Make sure that you do a good job presenting your property so people will want it.

Get photos, and make sure they are good ones. If you are going to be asking renters to pay you to live there; you need them to see that it will be worth their money. The right kind of photos can really make or break a listing. If you your property looks great then people are much more likely to see it—they can’t rent it if they can’t see it. If you do not have quality pictures available then it really increases the chances that people will pass you by.

At worst, a lack of pictures indicates that there is some major flaw you are trying to hide. Make sure you use the right kinds of photos. Poor quality pictures are a sign that you don’t really care about renting/leasing your property. In addition, even if you do, a few small snapshots with your phone won’t do it justice. In some cases, they can make it look worse than it actually is. So use good quality cameras if you can.

Also, keep in mind what features of your property you want to emphasize. For instance if you are leasing a city apartment, you probably want to use mostly interior shots to display how nice the various rooms are. Often times an apartment doesn’t look that great from the outside, so don’t draw people’s attention to it if you don’t have to. With a house or Condo though, you might want to play up the yard so people can see the great opportunities for a garden or play area for the kids.

#4. Advertising is Key – List, List, List!

You may have pricing right, timing perfect, and you’ve polished up your showing skills like a pro! However, none of the work of pricing and proper presentation will do you any good if no one knows your property is on the market! Effectively advertising your property is the 4th key to renting out your space.

You are going to want to make sure you have ads everywhere. Put up signs all around the area. If you can, put ads in the paper. Go online to sites like Craigslist and post there. You want as many potential renters as possible so you need to make sure that all the people who might be interested know what’s going on.

Also, you can never assume people have a lot of time to shop around. Just because someone might be in the market to lease your property does not mean they will go through all of the trouble of hunting it down if you aren’t easy to find. They won’t want to spend their valuable time searching, so make sure they don’t have to.

If you’re able to tie all of these key tips together, you’re sure to get your property rented faster than ever before! We hope you have enjoyed our four keys to renting or leasing property the right way. If you have any questions or need any help be sure to email or call us. We are always happy to help property owners get their properties rented fast!

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, we’re here to help. Speak with one of our experts to find out how we can supercharge your investment.

Leasing Your property in Chicago?

By | Leasing

Leasing Your Property in Chicago?

Discover How You Can Dramatically Improve Your Chances of Finding a Renter With Lofty’s 19 Perfect Showing Tips!

leasing in chicagoIf you are a landlord and need to rent or lease your property, there are several things you need to know that will improve your chances of landing a tenant. Although the market for prospective tenants for apartments in Chicago is in full force, many offers vanish into thin air because potential renters were simply turned off with poor landlord behavior!

So, before you conduct any viewings, make sure that you are prepared and professional. Simply use this step-by-step checklist of tips that’ll show you the right way to present your property!

A Few Hours Before the Viewing Begins

  • Preparation is important before the viewing begins. Here’s what you do need to do before the potential tenants arrive:
  • Always dress to impress. You’re going to want to dress one step above what you think the potential tenants will be wearing. Let’s say the dress code is casual, then dress business casual. If the dress code is business casual, one up them and dress business professional (men can go with or without tie). It’s better to look overdressed because you can always remove layers if they are dressed casually.
  • Before you head on over to the unit, make sure you review the details of the unit you are about to show. This boosts your confidence when you know the highlights of the property.
  • Make sure you have all keys for all areas of the property such as the garage and storage units. There’s nothing worse than not having entry to an area the renter wants to see!

Etiquette & BehaviorEtiquette Right before the Viewing Begins

Right before the potential tenants arrive, make sure you’re on your best behavior and practice these practical tips on etiquette:

  • Arrive at least 15 to 30 minutes before the scheduled viewing begins. Even if you arrive on-time, you may not have enough time to prepare the place.
  • Don’t park your car in the main parking spot. Instead, opt for street parking and, if possible, allow them to park in the closest spot to the property. You never want your potential renter or leaser to park too far. It is important for them to know how it feels to park like they would if they lived there.
  • Once you arrive at the unit, open all the window coverings (unless the view is unwelcoming).
    Make sure you clear the path before the viewing begins.
    Bad breath is unprofessional, but gum is just as distracting! Have a breath mint beforehand, but avoid chewing gum at all costs.
  • Switch your phone off or to silent and wait until after the viewing is over to reply to missed calls and text messages. Anything else is a potential distraction, offense or annoyance and could easily tarnish an otherwise promising professional relationship.

Here’s to Having a Great Viewing

Once the potential tenants have arrived, here are some tips to make it a successful and impressive viewing.

  • Be congenial and greet the viewers with a happy smile and friendly, firm handshake.
  • Get a feel of their pace by asking if they have another meeting right after the viewing. If they are in a hurry, speed up the viewing.
  • When showing the rooms of the unit, don’t stand in the middle of the rooms because it makes the rooms look smaller. You want to make the rooms look bigger than they appear. Avoid standing in front of windows, it blocks natural light.
  • If you don’t know the answer to a question, don’t resort to lying. Instead say, “Good question! I don’t know the right answer at the moment, but will look into it right after the viewing and get back to you.” The important thing is to follow through on unanswered questions.
  • Point out the positive highlights of the unit by saying, “The kitchen’s appliances are all new” or “You can see the sunrise in this room, giving it a whole heap of natural light.”

beautiful kitchenClosing the Viewing on the Right Note

Once the viewing is about to end, you want to end it on a good note. Here’s some tips on how to successfully close the viewing:

  • Finish the viewing in the nicest room of the property such as the kitchen or living room. It helps to close the viewing in a room where there is a table and chairs. Make sure to have final conversation there, just in case the potential tenants want to make an offer and write down some notes.
  • If they are interested in placing an offer, talk about the next step: the application process.
  • Close with a sincere ‘thank you’ and tell them that you’ll be in touch. Clarify that both parties have each other’s contact information such as email addresses and phone numbers.
  • Turn off the lights, close all the shades, and lock all the doors. Don’t leave anything behind.

Remember, in order to get your potential renter to want to rent from you, it’s important to come prepared and look and act professional. Potential tenants are obviously looking for a new place to call home, but they also want to start a fruitful relationship with their landlord, so that’s why being professional is so important. In order to make a lasting impression and, eventually, have new tenants seal the deal with you, just follow these steps and we can guarantee that you will greatly increase your chances of signing tenants.

Do you have a property in Chicago that you want to lease or sell? Get in touch with our experts here at Lofty to see how we can help.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

6 Tips To Wow Prospective Renters!

By | Leasing

6 Tips To Wow Prospective Renters!

You’ve only got three seconds to make a lasting impression! This is a simple truth that applies to everything from making new friends in school when you’re a kid, to attracting the ideal tenant to lease. Providing impressive apartment leasing services in Chicago requires a pretty simple approach: surprise potential tenants by making them say ‘WOW!’ with these six tips that will surely have the applications rolling in with no delay.

The real estate leasing landscape in Chicago shows no shortage of prospective renters, but there are a few easy steps you can take to guarantee your property achieves the WOW factor that attracts in droves and earns you a great reputation!

WOW Tip #1: It’s Attractive on the Outside (How cute!)flowers

When it comes to first impressions, prospective applicants are already forming an opinion by looking at the building’s exterior and outside spaces—so make sure your front area is in order at first glance.

  • Cut the lawn and keep the gardens maintained.
  • If located on a main street or major intersection, make sure all sidewalks and walkways are well kept and free of damage or debris—especially snow and ice in winter months.
  • Clean and remove any litter lying around on the front of your property, especially, on busy streets and corners.

You’d be surprised at how a fresh cut lawn and a maintained exterior can wow potential renters even before the viewing begins!

WOW Tip #2: It’s the Paint that Makes it Great

Colors influence moods and evoke emotions in people. Consider what your potential tenant might feel when they walk into a room painted fire-engine red… The color red evokes a range of moods and emotions from energetic to passionate to anger and even aggression. While a few people may appreciate it,  going the bold route will likely work against you. When deciding on colors to paint the interior walls, opt for neutral tones throughout. It’s also easier for tenants to match furniture and decorations with neutral tones. The best neutral tones for painting walls are:

  • Gray blues
  • Beiges
  • Grays
  • Aqua blues
  • Light, subtle browns

Once prospective applicants step foot into a room and smell the scent of fresh paint, it signals a clean and appealing look to the property. Ultimately, the smell of fresh paint goes a long way and definitely sets your property apart. In fact, some of your future tenants may already own the furniture that fits in perfectly with your newly chosen paint colors!

clean room for leasingWOW Tip #3: It’s Super Clean (…does Mr. Clean, like, LIVE here?)

In order to WOW prospective tenants, every aspect of every room must be sparkling clean. They do not want to see dirty dishes in the kitchen sink, dusty floors, and, the worst of it all, rings around the bathtub or toilet. Every room that you are presenting for viewings, must go through a vigorous deep clean. Here’s a list of what you need to do:

  • If you have hardwood floors, make sure you wax them or Swiffer them. They should be spotless.
  • Dust all the window sills, paintings, corners, fan blades, and shelves.
  • Clean and shine kitchen counters and appliances such as refrigerators, stove tops, and cupboards.
  • Deep cleanse the washroom mirrors, toilets, bathtubs, and faucets. Get rid of old shower curtains and replace with a new set.
  • If you have curtains, make sure they are washed. You’d be surprised that curtains smell funny after months of not being washed.

When you’re done cleaning, do an inspection and use your own finger to see if you pick up any leftover dust or dirt. The point of deep cleansing every room is to ensure not one speck of dust can be seen anywhere. Once you’re done shining everything, the best way to find out if its super clean is to see if you can see your own reflection in it.

WOW Tip #4: It’s Very Spacious

“Less is more” is so true: rooms simply look larger when empty. It’s an optical illusion that works for everyone. The key to making your properties look their most spacious is to declutter; maybe put some things back in the closet or storage. To declutter, here’s a list of frequently occurring items to remove and help free up space:

  • Books, magazines, piles of loose papers
  • Blankets, pillows, and towels
  • Candles and candle holders
  • Small kitchen appliances such as toasters, blenders, cookie jars, and coffee and tea makers
  • Small lamps
  • Trinkets on side tables
  • Electronics such as DVD players, stereos, landline phones, and alarm clocks
  • Shoes and clothes
  • Office supplies
  • Toiletries, perfumes, aerosol cans
  • Toys

WOW Tip #5: It smells delightful! (follow your nose!)

Another way to wow prospective tenants is to tickle their senses with delightful smells. A successful real estate leasing service in Chicago would often go so far as baking chocolate chip cookies in their model homes, creating that “just like home” smell. Plus, it was a nice icebreaker to offer future renters a fresh, warm cookie! Even if baking isn’t your thing, you can easily add ‘WOW’ to your property by:

  • Adding a bowl of potpourri in each room
  • Disposable plugins in the hallways and bathrooms
  • Spray air freshener in the bedrooms
  • A bouquet of flowers in a vase in the living room

WOW Tip #6: It’s Depersonalized (Nothing personal)

Probably the most important ‘WOW!’ factor that you’ve got to do is depersonalize the space. It’s important for renters to picture themselves living in the home, so here are some important items to take down before showings begin:

  • Take down all photo frames of family photos placed on bookshelves, desks, walls, and the refrigerator.
  • Pack away framed certificates, diplomas, and wall-mounted plaques
  • Store exercise equipment such as elliptical and treadmills away
  • Tuck away personal care products such as shavers and hair dryers

The Bottom Line to Wow Prospective Tenants

In order to wow potential renters, remember to appeal to their senses. To showcase the best landlord services in Chicago, make sure you present aesthetics that leave a lasting impression on prospective tenants. You want to wow them by having a beautiful and well-kept exterior, along with new coats of neutral paint on the interior walls. And, most importantly, you want to present a clean, decluttered, and depersonalized space that smells great. Once you implement these wow factors into your properties, you’re sure to attract new tenants happy to sign a rental lease with you!

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