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Guide to Preparing a Chicago Rental Property for a New Tenant

By | Agents, brokers, Property Managemnt, Real Estate Investment

What should be done to a Chicago Property prior to New Tenant Move Ins.

Tenant turnover procedures and responsibilities can take up a lot of time, but another reason you may feel like you’re running around all over the place can be chalked up to doing tasks that are unnecessary. In order to ensure you’re making the most of your time, you need to be aware of what’s truly required of you as a landlord or property owner when one tenant moves out. Finding out what your responsibilities are between tenant occupancies can not only save you a lot of time, but it can save you some money, too.

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Set Realistic Expectations

While in a perfect world all of your tenants would patch holes in walls, scrub the floors until they sparkle, and do everything else necessary to bring the apartment back to life, that will almost never be the case. Tenants can generally be expected to clean the apartment before they move out, but they’ll be busy focusing on getting their moving plans and their new apartment in order, not making sure that their old place is in perfect condition and prepped for new tenants. Keep in mind that the responsibility for making the apartment ready for your next tenant will largely fall on you and your property management company. A professional deep cleaning is highly recommended for all newly vacated apartments after any necessary repairs and cosmetic touch ups/upgrades are completed.

 

Transfer Utility Accounts

Ensure all applicable utility accounts for the property in question are switched to the new tenants for the date of move-in to avoid paying for their bills. Unless stated in the lease agreement that certain or all bills are included in rent, it is advised to ask for evidence of account numbers set up in the incoming tenants names for the address of the property. Utilities such as gas, electricity, and water are the most common bills to be aware of, as utilities can often be forgotten about amongst the bigger

Repairs, Renovations and Replacements

Think about what you would expect an apartment to look like when you moved into it for the first time—that can be a starting guideline to knowing what you need to do for your tenants. For instance, if the paint and walls are dirty, scuffed, or scratched, you need to repaint them so that the apartment looks its best. Carpets may need to be replaced, broken appliances/features will need repairing, and non-working items will need replacing. Your new tenants are paying to live in a comfortable, habitable space, so it’s up to you to make sure their new home is livable and inviting. This upkeep will also help to attract high quality and happy tenants who will be more likely to look after the property and pay a higher rental rate.

Security and Safety

Beyond aesthetic work like repainting, your new tenant should be made aware of their responsibilities for maintaining their own safety and that of the property. For example, reporting any maintenance issues in a timely manner is imperative to addressing issues in a timely manner.

 

You’ll also need to rekey the locks for the apartment if previous sets of keys are not returned. This is a security measure that will prevent former tenants from having access to the unit, and thus, it keeps your new tenants optimally safe. Be sure to get the keys back from the old tenant, as well. Even with rekeying individual units, many buildings have master keys for the main entryway doors that may not be rekeyed every time someone moves. If a tenant doesn’t return keys, you may want to charge a fee to cover costs (and, when this is noted in the lease, it can incentivize them to return the keys!). If the tenant still doesn’t return keys, you’ll have to rekey everything their set had access to and take the costs from their security deposit.

 

A walk through inspection before you schedule any maintenance, so that you can make note of any repairs or other damages you’ll need to take out of the departing tenant’s security deposit (if there is one). Take photos of the unit and any damages and write down detailed descriptions of what was left for you to take care of. Having a detailed list of what you’ll be retaining a portion of the deposit for can help you down the road, particularly if the tenant fights you on the withholding of any or all of the deposit.

Make sure that everything is still in proper working order before a new tenant comes in. Check that the shower, toilet, and sink in the bathroom all function as they should, that the refrigerator and freezer are still working, and that electrical appliances, smoke alarms, carbon monoxide detectors, security alarms, and lights in the unit are still safe—there should not be any loose wires or broken bulbs when a new tenant moves in. You may not be required by law to provide new tenants with working light bulbs, but that small cost can be a good start to the tenant-landlord relationship, and should be considered. Filters should also be replaced or at least checked at the end of every tenancy.

How Property Management Companies Can Help You

If you’ve never worked with a property management company for your properties, you may be surprised at how much they can help with tenancy turnovers, as well as other aspects of being a landlord. They’ll be able to contract out the necessary work, market the property for new tenants, oversee and manage any work occurring at the property, and communicate with departing tenants to get everything squared away for you. You can hand off all of those pesky jobs to someone else and really reap the benefits of owning investment properties through true passive income.

Here at Lofty, we believe that owning investment properties shouldn’t be a headache. We take care of everything our owners need, from screening tenants to doing the physical work between occupancies. Stop wasting time checking whether lights are working and sweeping baseboards and start enjoying being a landlord and property owner!

For more information about how we can help you live the life you deserve, contact us today. Speak with one of our experts to find out how we can supercharge your investment.

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Month to Month Leases vs Annual/Long-Term Leases in Chicago Real Estate

By | Agents, brokers, Property Managemnt, Real Estate Investment

Tenant’s Lease Lengths to consider in Chicago Property Management for Maximum Return on Investment!

In the state of Illinois, and the City of Chicago, when a written lease for a specified term expires, the default rule is that the tenant is required to move out and may be evicted as a holdover tenant if he or she fails to do so.

If the tenant continues to pay rent to the landlord and the landlord continues to accept it, the terms of the written lease remain in effect until the tenant moves out.  However, the lease does not automatically renew for the same duration as the original lease without the landlord and tenant executing a document in writing agreeing to this.  Instead, the lease becomes a month to month lease, regardless of what the original term of the lease was.

We have previously detailed how tenant retention is the ideal scenario for Chicago property owners as this reduces/prevents vacancies and rent-less months. For this and other reasons, Lofty recommends only offering tenants annual, or 12+ monthly leases instead of month-to-month leases.

Cons of Month-to-Month Leases

With every pro comes a con, and month-to-month tenancy leases are no different. Although there are many benefits of offering month-to-month leases to your tenants, there are risks as well, including:

Lack of Stability

Although landlords may appreciate a month-to-month lease’s flexibility in some scenarios, it can also be a negative. Quality, long-term tenants often pay rent on time, take care of the rental, and pose less of a flight risk, whereas month-to-month leases can end at any time and therefore lack stability. This lack of certainty can make it hard to plan ahead to prevent future vacancies, which can be costly and time-consuming. It creates short-notice to accommodate maintenance or upgrades during a turnover, not to mention for marketing purposes.

Short notice for move outs

If you rent on a month-to-month basis, all your tenant is legally required to do to terminate this lease is provide you with proper notice. The length of their notice is typically 30 days if a tenant has resided at the property for less than 2 years, but check your state/local tenancy laws to confirm this. However, that doesn’t mean that the tenancy ends exactly 30 calendar days from the date the notice is delivered. Instead, it ends on the last day of the month, as long as it’s at least 30 days away. For example, if a landlord gives notice on August 1st, then the tenancy would be up August 31st. For example, if a landlord delivered notice on August 15th, the tenancy wouldn’t be up until September 30th. This is a strict requirement as Illinois courts have found that 29 days’ notice isn’t sufficient.

Short notice to find new tenants

Once you receive notice, you may find yourself scrambling to look for another tenant to prevent a vacancy. If you rush the process without proper tenant screening, your new tenant may not be the best fit for you and your property, and what’s worse than a vacancy is an eviction.

Risk of unexpected vacancy

Vacancies are the number one way landlords lose money, so if you can’t find a new tenant after your current one has moved out, remember that there are risks to leaving your rental vacant, on top of losing rental income.

It is highly recommended to consult a professional and experienced Real Estate Attorney if pursuing an eviction, or looking for legal advice on a specific situation due to continuously evolving Tenancy laws in Illinois, Chicago, and on a federal level.

At Lofty, we do not endorse nor encourage month-to-month leases due to the large array of problems they can create, in fact we actively discourage owners and tenants alike from pursuing them. If you are interested in month-to-month leases, we strongly advise you to do your research. If you would like help in transferring current tenants from month-to-month to annual leases, we have extensive experience and success in doing this!

Wondering if a switch might be right for you? Give us a shout and learn more.

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Creating an LLC vs buying Property in Chicago as an individual.

By | Agents, brokers, Property Managemnt, Real Estate Investment

Forming an LLC to purchase Chicago Property or investing as an individual.

In real-estate investing, it is common practice for owners to create a Limited Liability Company (LLC) and buy property under this LLC company. This is because many owners prefer to purchase real estate—or transfer the title(s) of real estate from an individual to the LLC—so that the LLC becomes the legal owner of record and not the individual. You can create an LLC by yourself, with a partner, or with a group. If you own an LLC, you are a “member” of the LLC. LLC entities are regulated on a state level, so the process of creating an LLC will differ by state.

There are several advantages of creating an LLC and purchasing real-estate through such a business entity.

1.    Professional Privacy

As a business owner, you might find the privacy of the LLC structure appealing when you buy a home with an LLC. Buying a house under an LLC ensures that the LLC’s name, not the owners’ names, appears on public documents and disclosures. In other words, LLCs allow you to replace your name with a corporate name, thereby concealing your identity and other information under the professional liaison of a company.

2.    Limited Liability

Limited liability means that you, as the owner, will not become personally liable for the company’s debts or liabilities. Therefore, if you have a fear of lawsuits as a business owner or real estate investor, the LLC structure may look very appealing to you. However, limitations exist within the limited liability structure.

For example, living in a home owned by an LLC can “pierce the corporate veil.” This legal term means that the owners, shareholders, or members of a corporation or LLC can become personally liable for corporate damages, as if the LLC structure never existed.

3.    Tax Benefits

The LLC structure can offer significant tax benefits, particularly because it eliminates double taxation. Double taxation refers to profits taxed at the business level first and then a second time at the personal level. Instead, LLCs enjoy a pass-through tax structure, which means that the LLC pays taxes on profits, but the owner of the LLC does not. However, LLC owners must pay taxes on their allocated share of profits.

4.    Easier To Invest With Partners

The LLC structure makes it easier to invest with partners – even other investors who don’t know the LLC’s principal owner. Two people can launch an LLC as partners, a second member can simply join a single-member LLC and create a multiple-member LLC. Members can also sell LLC shares by having an existing member sell their shares to a new member. Members must distribute 100% of the shares of an LLC.

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Keep in mind however that every silver living has a cloud, and there are some disadvantages to creating an LLC for investment purposes.

While LLCs are a great way to hold real estate, they unfortunately also have costs that go along with them. There is an associated cost to set up the LLC, and a responsibility to pay an annual fee of up to $500 to the state in which the LLC is organized. You may also have to file a separate tax return for the LLC. But the biggest issue you might have with an LLC is that lenders will consider your real estate ownership as an investment property. Once you fall into the investment-property bucket, the lending rules change and get more expensive.

With an LLC, the financial lender will send you to the commercial lending side of the bank. Generally, the interest rates and costs to finance your purchase are lower on the residential side than on the commercial side. Additionally, you may be able to borrow more against the property on the residential side than on the commercial side of a lender, where the down-payment requirement could be 35 percent or more.

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Despite the additional work and costs, the protection LLCs provide is often worth it for landlords. If you are interested in having our team guide you through this process, reach out to us today!

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How to leverage your Chicago property to expand your Real Estate Portfolio

By | Agents, brokers, Property Managemnt, Real Estate Investment

Buying more Chicago Property using existing owned Chicago Property

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A rental property is a good investment if bought properly. Managing it yourself might not be easy, which is why we advise that you use a Chicago property management company, such as Lofty Real Estate.

Firstly, let’s explain what Leverage in Real Estate is. Leverage in real estate simply means how much money you borrow to finance an investment property compared to the property’s worth. The higher your leverage, the higher your potential ROI. Leveraged real estate investing works best when rents and property values are rising.

As rents and the value of the real estate investment increase, their monthly mortgage for rental property remains constant, creating larger and larger profits. Today’s rents and property values are appreciating at an extraordinary rate to say the least – the ideal environment for real estate investors who know how to leverage real estate investments with borrowed money.

1. Leverage Existing Property to Buy More

Using your rental property as leverage to get another property is the easier way of leveraging property because the rental income paid by tenants can be used to pay up the mortgage on the rental property and gain some equity.

A second mortgage would also involve higher interest loans than the first, so you have to be absolutely sure your primary property has enough equity to cover the expenses associated with taking a second mortgage.

2. Leverage Your Primary Residence to Buy Another

Another way of leveraging property to buy property can be by using the equity on a primary residence to get another mortgage. It can be another house or even a rental property. This route will mean that your primary residence will be collateral to the lender if you default on the second mortgage payments.

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How to Get A Second Mortgage?

  1. Know How Much Equity You Have

Knowing how much equity you have will help you make a quick decision on whether or not to go for a second mortgage and leverage your property to buy property. The more equity you have, the more your chances of success when it comes to your application for a second mortgage.

2. Have a Good Credit Score

This may seem obvious, but it is also another key part of the process. An excellent credit score will also drastically improve your chances of being approved. If you’re interested in leveraging your primary Chicago property to buy another property, then you have to possess a credit score to match.

3. Pick out Your Preferred Second Mortgage Option

There are two options for you here, either you go for a HELOC or a home equity loan. Each option has its own risks and benefits, so be sure to pick one that suits you. If you’re leveraging Chicago property to buy another property, going for a HELOC might be best. On the other hand, if you’re leveraging property to buy a Chicago rental property, then going for a home equity loan where you’ll get a lump sum might prove to be the better option.

4. Shop Around

Once you’ve carried out these three steps, then it’s time for you to explore the options you have with lenders and their rates. Research the terms of each second mortgage with due diligence. Many financial lenders provide free quotes online or by phone after you’ve provided a few details, such as your credit score range, loan amount, term and the type of mortgage you’re interested in. Comparison websites may also offer insights to institutions that are not as well known to the general public. To get a solid rate offer you must get preapproved for a mortgage with each lender. When you apply for a mortgage, a lender verifies your income, finances, employment and credit to determine how much you can borrow and what interest rate you qualify for.

With home prices continuing to rise, it’s better to minimize your costs when possible on the borrowing side — and shopping around for a mortgage is the best way to do that!

Tax Benefits

When you leverage your real estate investment purchase, you get to depreciate the total cost of the property, not just the cash you put into it! This means you receive a significant tax deduction each year which can be a big incentive for a lot of prospective investors. You can write off any interest paid on the loan, which during the first several years is the majority of your loan payment. This provides another substantial tax deduction each year.

Real estate has some great tax benefits, and leverage allows you to take advantage of the interest deduction and depreciation on an amount much greater than what you’ve invested.

Leveraging property to buy property is a smart way of acquiring more property, especially if you have the required equity. With our guide, you have all you need to know about leveraging property to buy property. Reach out to a member of our team to discuss your options or to learn more about leveraging existing property to expand your investment portfolio!

Wondering if a switch might be right for you? Give us a shout and learn more.

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How to find the perfect tenants while Leasing in Chicago

By | Agents, brokers, Property Management, real estate, Real Estate Investment

The best screening process for Chicago tenants & how to avoid bad rental tenants.

At Lofty, we have experienced our fair share of “bad” tenants taken on from other Property Management companies or individual landlords. Unfortunately, there will always be fraudsters, scammers, and dishonest people attempting to get good housing by lying about their financial situation, tenancy history, credit score, or employment status etc. To avoid having to then pursue a costly and time-consuming eviction process of these bad tenants, the first step is to have a good and basically fool-proof screening system in place.

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Every Chicago landlord should know that every successful Chicago apartment tenancy begins with a proper tenant screening and a tenant credit check.  Due to recent changes in Cook County law, landlords and Property Managers have been revisiting their tenant screening procedures in 2020, when a new Cook County anti-discrimination law called the Just Housing Ordinance went into effect. That, on top of concerns in getting stuck with a tenant that then can’t be evicted due to Governor Pritzker’s continued eviction moratorium, has made property owners and managers extra cautious of being vigilant in their screening process.

Some basics to know before we dive into having the best screening process for Chicago Tenants.

  • If you are interested in Property Management services, the company you choose should handle all tenant screenings through a concise and streamlined process that they have perfected through experience so you don’t have to.
  • Tenant Applicants pay for the cost of screening and background checks. There is no cost to the landlord/owner as this is part of the application process.
  • Be warned, that while some applicants may look perfect on paper, this can indicate that it may be too good to be true. Use your good judgement, the advice of real estate professionals, and further research if in doubt. Remember, references are there to be contacted!
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Why Where You Advertise Your Application Matters:

There is no doubt that there are positives to every platform of advertising, and this post is not meant to discredit any of them. However, to find stellar tenants there are platforms that are less likely to receive positive results than others. The likes of Craigslist and Facebook marketplace, while not bad by any means, will undoubtedly receive drastically different results than the likes of via a professional real estate company’s website, word-of-mouth recommendations from trusted people, and those represented by an agent. This is because of the varying target audience and varying degrees of perceived professionalism. Someone applying for a rental via Craigslist may not feel the need to have a 650+ credit score, whereas other platforms will make this a requirement to even apply, nevermind to be considered.

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Do you Need to Know any Chicago/IL/National Tenant Screening Laws?

All landlords should be familiar with applicable tenancy laws. In April of 2019, the Cook County Board of Commissioners voted to pass the Just Housing Ordinance (JHO), with the ordinance scheduled to take effect on December 31, 2019. This requires all landlords in Cook County to assess a potential tenant’s qualifications before looking at his/her criminal history. It prohibits landlords from denying housing on the basis of arrests, juvenile records, sealed and expunged records. If a criminal background check shows that an applicant has a criminal conviction, the landlord must disclose the source of the information to the applicant so that he/she can dispute its accuracy. Landlords must also perform an individualized assessment of the tenant’s criminal history before denying housing.

In addition to concerns about criminal history, most landlords review a tenant’s credit history. Federal law mandates that all three major credit bureaus—TransUnion, Experian, and Equifax—require landlords to undergo a rigorous on-site inspection by a licensed third party inspector before receiving an applicant’s full credit check report. Inspectors check to make sure that reports are stored in a locked file cabinet, that there is a shredder onsite, and that the landlord’s home office is separate from the living area. Inspections can take several days to schedule and incur an additional cost to the landlord. Additionally, many part-time landlords may not pass such an inspection. However, if the applicant initiates the tenant screening process, an on-site inspection is not required, which is ideal for smaller landlords who screen tenants only a few times each year.

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What Questions Should You Ask?

Landlords should ask for contact information of at least 2 previous landlords (not roommates, friends, or significant others) in the tenant’s rental application form, follow up with, and verify them as such. Aside from the obvious questions about eviction and damages in the tenant’s history, landlords should also inquire about complaints from neighbors, cleanliness of the apartment and any other potential red flags in their apartment rental history.

All Chicago apartment landlords should not accept any rental application, irrespective of the results of a credit report, until they’ve examined a bona fide form of photo identification clearly tying the prospective tenant to the name on the report. Careful landlords should check the birthdate on a credit report to the birthdate on a driver’s license to ensure that children who bear the same name as their parents do not attempt to finagle their way into a lease by substituting their parents’ pristine credit for their own. That has been known to happen from time to time, so landlords should themselves a favor when they’re being vigilant in their own “pre-screening” process. For landlords who do not have the time for these steps, it is strongly advised to not cut corners and to be aware that Property Managers are often hired for this exact purpose.

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What Information will a Tenant Credit Check provide you with?

Valuable information such as, does the applicant have outstanding debt, past bankruptcy filings, or other financial obligations? Do they have large balances on credit cards? Do they have any liens taken out against them or their property? These answers could have major implications to a tenant’s ability to pay the rent in full and on time and are included in a full credit report.

Landlords should determine an acceptable range of credit to move forward with a tenant’s application. A healthy credit score should be consistent, similar in range from the three credit bureaus, and ideally are not thin files (less than five sources of credit). Landlords should apply the same credit history requirements to all tenants — remember that in Chicago and Cook County, landlords cannot discriminate based on a tenant’s source of income. Landlords should be familiar with fair housing laws and can read more about how they work here.

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What are the main problems of tenant screening services?

Many tenant screening services conducted by third-parties are beneficial for a number of reasons, namely that they’re efficient. Landlords looking for this may appreciate a quick, cost-effective screening process, however there are some drawbacks associated with this convenience. Namely, the reliability of the aggregated data. These third-party companies are pulling data from a number of public databases, and with a common surname there is an increased likelihood that landlords will see results for a completely different person in their tenant screening report. This is not the norm, but unfortunately it can be quite common.

Another problem with tenant screening reports comes in the form of customer service. Tenant screenings are generally viewed as speedy and quick transactions that follow the typical script of 1) landlord provides email address to screening company, 2) applicant receives email from the company and pays the screening fee, 3) credit report comes back to the landlord, and then the ball is in the landlord’s court. The decision to move forward with an applicant is squarely on them and they (hopefully) hold enough information to make an informed, unbiased decision. If the decision is to not move forward with a tenant’s application because of something on the credit report, then the landlord must inform the tenant that the credit check was the issue. The Federal Fair Credit Reporting Act requires landlords to provide an adverse action letter to tenants to inform them that something in the credit report was concerning and the name and contact information for that credit agency, too, so that the tenant can request a copy.

What Does My Ideal Tenant Look Like?

If you feel uncomfortable accepting credit scores lower than, for example 650, but you want to offer the option of a cosigner, then the same due diligence is required for checking the co-signer’s credit, employment history, criminal history etc. At Lofty, we take the approach that a good rent to income ratio is 30% or higher, a credit score of 650+, and continuous employment of 3 months or longer. Specific landlord requirements can deviate from this, and while tenant applicants do not need a 800+ credit score and earn x6 times the rental cost to be good tenants – if something seems suspicious about an applicant’s details don’t be afraid to ask for further information. Remember that there will be other applicants, and you should never accept just any application for fear of not finding more!

If you are interested in learning how hiring Lofty as your Property Management company can eliminate the stress from the tenant screening process, reach out to a member of our team today!

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(844) 355-6389

Is it time to Hire a Chicago Property Management Company?

By | Agents, Property Management, real estate, Real Estate Investment

When is Property Management worth the Investment?

If you’re already a landlord managing your own rental property, you are probably already aware of the headaches that can be caused by property management. If you are an aspiring or soon-to-be landlord, be warned that property management can be an unpleasant experience at times.

While it is true that there are worst-case scenarios out there of tenants squatting, refusing to pay rent, destroying a property, sub-letting to strangers without owner approval etc., these are honestly rare and few and far between. That is not to say that this won’t happen to you or your property, but just that it is very statistically unlikely. The first way to improve your chances of preventing this type of behavior in a tenant is to have a great screening system in place. This is where a Property Management company can first come in useful. A professional Management company will have their screening process streamlined to be supportive of finding you the very best tenant in terms of income, credit score, landlord/employment references, and tenant history.

Inserting some distance between yourself and the tenant(s).

Property managers are built to tackle the dreary aspects of real estate leasing and administration. It’s basically like paying someone else to have your headaches. Among other things, property management firms have ready access to maintenance contractors, familiarity with local renters law, experience with the tenant application process, and financial reporting software. Additionally, property managers shield landlords from tenants, making it wonderfully easy to refuse a request for rent relief. The landlord simply says “no,” while the property manager is hired to be the bad guy.

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What do property manger’s do?

The services performed by a property manager typically include:

  • Managing the tenant application process with a thorough screening process
  • Holding security deposit funds in escrows and ensuring compliance with local law
  • Renewing, ending leases, re-renting vacant properties, managing evictions.
  • Collecting and accounting for rent, including the assessment of late fees
  • Addressing routine maintenance problems
  • Periodically inspecting the property, including at the termination of the tenancy
  • Cleaning and re-keying property at the conclusion of the lease
  • Financial Bookkeeping, Providing Tax Reporting Documents
  • Liaising with tenants over disputes and issues
  • Overseeing Property Renovations

How much is a property manager?

The cost of hiring a property manager is typically a percentage of the monthly rent, plus various fees for incidental services. There may also be a vacancy fee (in case the apartment is not generating any income), a lease renewal fee or even an initiation fee. Typically, the base fee ranges from 8% to 12% of the monthly revenue (the cost is tax deductible.) At Lofty however, we charge a flat rate fee dependent on the number of units in a building so that owners are not limited by their rental value.

Landlords who live in a different city or even country to the property they rent to tenants, travel regularly, own multiple properties, or simply lack free time are all ideal candidates for property management assistance. If you’re a landlord, and you’re considering hiring a property manager, be sure to find out the following information while doing your research, to find out if they are the company for you:

  • What makes you different from other management companies?
  • Who will be assigned to manage my property? (It’s nice to meet/speak to the person you’ll soon be spending considerable time with)
  • How responsive will you be? Can you be reached 24/7/365?
  • What is your proposed fee structure? What functions are included within the fee and what functions entail additional expense?
  • What types of relationships do you have with vendors? Do you have preferred contractors? If so, in what areas? Do you have any financial arrangement or understanding with any such contractors that is not disclosed to your clients?
  • What software tools do you use and are they user friendly?
  • Are you and your employees properly licensed under Illinois law?

At the end of the day, hiring a Property Management company is a personal/business decision that is intended to make life easier for the property owner. When problems outweigh the positives of owning property, or you want to proactively prevent this from happening, Property Management will be worth the investment. If you need help managing your property, there are plenty of high quality companies out there, like Lofty, to help you manage your investment to ensure you get the best returns out of it!

What to learn more about property management? Give us a shout and learn more.

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Time to Invest in Chicagoland Real Estate

By | Agents, home buyer, home buying, real estate

Is Now the Time to Buy Property in Chicago?

First-time buyers, recurring real-estate investors, or acquisitions companies; no matter who you are, investing in real-estate is once again becoming more popular following on from the infamous 2007 Global Financial Crisis. With digital platform growth, there is an increasing accessibility to education on the topic creating an invigorated awareness to increase financial gains. Investing can be a great way to prepare financially for the future, and to help shelter against future economic recessions or declines.

Last year saw a complete shutdown of Chicago’s hospitality, entertainment and tourist industries. Many streams of property owner’s income like Airbnb or Vrbo dried up, leaving many landlords grappling for financial stability. With states and countries alike now starting to re-open and allow travel, this may be the chance to get a head start on what is sure to be a boom in the tourist industry. Property owners can get in on this by making their properties available for short term stays in between long-term leases, or even solely focus on this particular market of renting.

With the Chicago society and economy set to fully open in July, and the rest of the United States and beyond following suit/preceding this move, an increase in the need for short-term, long-term and seasonal housing is imminent. This demand is reflected in the steadily increasing prices in the market compared to the same time last year, indicating that now is a great time to invest in Chicago real estate before prices climb back to their pre-pandemic rates – or even surpass them!

With real estate representing a dangerous and burdensome investment during the 2020 pandemic, this sense of trepidation is finally receding. Whether you are looking to invest in a personal home, downsize, upsize, purchase a single family or multi-unit building to rent for additional income, or begin a commercial business investment, 2021 is set to be a great year for making these types of purchases in Chicago!

Get started & learn how Lofty Real Estate can help you invest in Real Estate?  Let’s Chat!

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Chicago Renting Trends Post-Covid

By | Agents, brokers, Property Management, Property Managemnt, real estate, Real Estate Investment

After-effects of the Pandemic on Chicago’s Rental Real Estate Industry

It should be a surprise to nobody that this pandemic has caused a ginormous shift in almost every industry known to the modern business world. While the world stood still early last year, many industries took a detrimental hit financially. Real estate was not spared, and now, as things slowly but surely begin to gleam a light of hope to the return of normalcy, rental trends are once again pointing upwards.

As more and more people get the vaccine and leave remote working behind, the return to the office is beginning to reinvigorate big cities like Chicago. Bars, restaurants, beauty salons and gyms are all open, albeit with mask-mandates, capacity limitations and increased cleaning processes. Commercial space that has laid vacant for months is starting to become occupied once again.

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Leases are being snapped up quickly as downtown apartment units are once again becoming more expensive to rent thanks to the ending of a stretch during the pandemic when tenants enjoyed flat or falling rental prices and widespread landlord concessions such as first month free, no move-in fees or included utilities.

Higher rents could contribute to an anticipated rise in inflation, accrued by multiple federal stimulus checks, low borrowing interest rates and pent-up demand after months when the pandemic damped consumer spending. Rent typically accounts for about one-third of the consumer-price index, which economists expect to increase in the months ahead. Renters can therefore expect to see a noticeable rise in their outcome, and are being encouraged to plan accordingly.

Looking for a Property Management Team that can help navigate you through post-Covid? Give us a shout and learn more.

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Chicago Affordable Housing 101: Tenants & Landlords

By | Agents, brokers, Property Management, Property Managemnt, real estate, Real Estate Investment, tenants

A basic guide to Chicago Affordable Housing Options for both renters and owners

The Chicago Housing Authority is the third largest public housing agency in the nation. CHA serves more than 20,000 low-income households, by providing safe, decent and affordable housing in healthy, vibrant communities. Public housing provides homes for families, the elderly and those with disabilities from scattered single family houses to apartments for elderly families.

There has long been a stigma against those on the Affordable Housing scheme. Now, with a significant portion of Chicago’s population still financially reeling from the pandemic, the market for affordable housing has increased dramatically in the past year.

For tenants seeking information on how to apply for this affordable housing, they are advised that CHA’s Housing Choice Voucher Program (previously called Section 8) allows low-income families to rent quality housing in the private market via federal funds.

Through this Program, CHA pays a portion of eligible families’ rent each month directly to the property owner. Families can use their vouchers to rent a house or apartment in the private market throughout the city of Chicago.  Because there are more families who need rental assistance than there are funds available, CHA uses a waiting list to administer the program to eligible families. Names are selected for the waiting list randomly using a lottery process. Participants in the HCV program pay approximately 30% of their income for rent and utilities. Applicants are advised to check the eligibility requirements to qualify for the HCV Program before applying.

For landlords interested in having their private property being leased to Affordable Housing applicants, the following steps summarize the process to become an HCV property owner:

  1. Attend Owner Briefing (Recommended)
  2. Market your property
  3. Complete and submit a Request for Tenancy Approval (RTA)
  4. Pass Housing Quality Standards CHA owner eligibility screening (HQS) Inspection
  5. Accept CHA rent offer
  6. Execute lease and Housing Assistance Payment (HAP) contract
  7. Comply with HUD and CHA’s rules and regulations

Every Regional provides a resource center that includes a wide range of information, internet access, property listings.  Each resource center is open Monday through Friday from 8:00 a.m. – 5:00 p.m. No appointment is necessary.

For more information see the Property Owner Guidebook.

While this route is not for every landlord/property owner, it may be an option for some who have never thought to consider it before. As with non-HCVP tenants, there are pros and cons to this decision that may not be for everyone. This is simply an informative guide meant to explore the many options available to Chicago property owners.

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Some advantages/incentives include:

In order to provide an incentive for property owners to rent units to CHA voucher holders in “Mobility Areas,” the Chicago Housing Authority is implementing a program that provides new HCV property owners an additional lump sum payment equal to the monthly contract rent if they lease a unit to a voucher holder in these designated areas. Effective March 1, 2018, a Mobility Area is defined as a Chicago community area with 20% or fewer of its families with income below the poverty level and a below median reported violent crime count (normalized by the community area’s total population). Some community areas with improving poverty and violent crime rates along with significant job clusters are also designated as Mobility Areas.

Under state law, Illinois property owners who rent to participants in the Housing Choice Voucher (HCV) Program may receive property tax abatement (“tax savings”) in an amount up to 19% of a property’s Equalized Assessed Value (EAV). The actual amount will depend upon tax rates, the state equalizer, EAV and the number of qualified units rented to HCV Program participants. This however, is dependent on meeting certain criteria.

CHA portion of rent is guaranteed on-time income so long as inspections are passed and the property is kept in good condition for the tenant(s).

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Some consequences/disadvantages include:

The CHA requires regular inspections of the property to maintain its habitable condition for the tenants. This involves planning, paperwork and if an inspection fails, owners will not receive rental income until the failing items have been corrected.

As this program is for low-income residents, there may be maintenance issues that a financially independent tenant would deal with but a HCVP tenant can not afford. Some of those items are the ones that often crop up in the county inspections.  Others are lease obligations a HCVP tenant can’t cover

Learn More About Chicago Affordable Housing. Give us a shout today.

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Chicago Real Estate is on Uniquely Solid Ground

By | Agents, brokers, Property Management, real estate

Chicago Real Estate Boom: Simply Unlike the Last One

Last week, the Wall Street Journal addressed a topic that’s been on the back burner for some time: the likelihood (or not) that the steady rise in housing prices might be a precursor of a future bust like the one that racked this century’s first decade. Real estate reporter Nicole Friedman’s piece presented a persuasive case for differentiating the two sets of circumstances—a welcome backdrop for this season’s home sellers and buyers (and for Chicago real estate in general).

“It’s Different from the Last One” was the top-line verdict regarding what the Journal called “the current housing boom”—a characterization based on the nation’s home sales, which “are hitting peaks last seen in 2006.” Some of the statistically verified reasons:

  • Mortgage-lending standards are stricter.
  • Down payments are higher.
  • Tight inventories are nearly certain to continue to support prices.
  • Economists say there are more barriers to entry—making buyers less prone to default.
  • Demographics indicate a number of long-term trends “that will keep the housing market hot,” enabling even debt-ridden homeowners to sell at a profit rather than slide into foreclosure.
  • New buyers are being attracted by historically low-interest rates rather than easy access to credit.

With new-home construction continuing to lag demand—and as millennials age into their prime homebuying years—the demographic picture is substantially different from that which preceded the 2007 collapse. If this is anything like a bubble, it’s more like a cast-iron one!

With winter behind us, the Chicago real estate market is entering its busy spring season—one that you might want to join. No matter if you are looking to buy, sell, or looking for a property manager, give us a shout.  We will be standing by to help you explore the possibilities!

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Chicago Real Estate and Five Major Trends for 2021

By | Agents, brokers, home buying, Property Management, real estate, Real Estate Investment

Finance Guru’s Five Real Estate Trends for 2021

Dave Ramsey is a standout among media finance coaches. It’s hard to disagree with his brand of commonsensical counsel that eschews shortcuts and paths to riches that depend on newly concocted strategies. Chicago real estate investors, potential homeowners, devoted readers and listeners who rely on his consistently risk-averse advice learn to avoid high-interest debt while building a solid financial base—a footing typically anchored by the equity most real estate investors and homeowners build through their greatest investment, their home.

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As the old year came to a close, Ramsey’s website laid down five trends that are likely to emerge in the coming year. Chicago homeowners and investors who have been tracking the national real estate crosscurrents would not have been surprised by any of the five—but would likely be reassured by the continuity they exhibit:

  1. In the coming year, inventories of homes for sale will continue to be thin. As a result, buyers may need to be more flexible than usual in the features and locations they can insist upon—while sellers may find themselves increasingly in the driver’s seat.
  2. Prices should continue to rise, which would make the conservative ‘Ramsey Rule’ (house payments should not exceed 25% of take-home pay) difficult to follow, were it not for—
  3. The continuation of ‘nice and low’ mortgage interest rates, which markedly moderates the effect of the first two trends.
  4. Online and virtual services will continue to expand what you can accomplish via mouse-clicks rather than actual, in-person activity. Ramsey does have a warning for sellers about the advisability of resorting to cut-rate virtual services: “Your home is your biggest asset, and you get what you pay for!”
  5. Likewise, increasingly popular “Risky Buying Options” (like down payment loans or overly expensive rent-to-own offers) rate his one-word review: “beware.”

The Ramsey vision for 2021 is also in line with a projection voiced by government-sponsored Freddie Mac—continuing price rises make a real estate market crash unlikely. Both foresee that sellers in previously less-popular neighborhoods can expect an uptick in buyer interest.

When future trends are continuations of those already in evidence, it’s not particularly earthshaking. More beneficial is the final Ramsey note on how to take control of the trends: “Partner with a top-notch professional real estate agent.

We couldn’t agree more!      

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Looking Back: How did 2020 Fare for Real Estate?

By | Agents, brokers, home buying, Property Management, real estate, Real Estate Investment

New Year’s Retrospective Cheers Chicago Real Estate Watchers

Gather ‘round, people: it’s The Year in Review time again—the week when columnists and TV talking heads line up to chatter and lament over the year’s record-shattering advances and failures. From Washington to Hollywood, Wall Street to Silicon Valley, 2020 provided as rich a trove of talking points as any year in memory.

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Closer to home, for Chicago homeowners and investors, the year in real estate was no exception. When news of COVID-19 first broke, it looked as if the pandemic’s spread might claim Chicago real estate as an early casualty. Yet, despite the persistence of distressing developments in a host of other areas, local real estate watchers watched a much different picture being painted across the nation.

Here’s a selection of a half dozen highlights from The Year that Was in U.S. real estate:

  • The complete numbers aren’t in yet, but as of October, existing-home sales grew by a “spectacular 26.6% compared with last year” (according to reuters.com).
  • 2020 ends the year on track to register 102 straight months of year-over-year median home price increases.
  • For house flippers, the median gross profit per flip increased to its highest in two decades—$73,766—according to ATTOM Data Solutions.
  • The year ends with pending home sales up 20%, buyer traffic up 32%, and mortgage applications up 27% over 2019—signals that, according to NAR Chief Economist Lawrence Yun, “…this winter may be the best ever for the housing market.”
  • By October, median existing-home prices had risen 15.5% compared with a year ago.
  • In a reversal of past age groups’ preferences, 55% of millennials (they outnumber all other generations) are not only stock market skeptics but “are now interested in investing in real estate,” according to realwealthnetwork.com.

For Chicago real estate watchers, those are results that justify putting a bottle of the bubbly in the fridge to chill for seeing in the New Year. And for all our Chicago neighbors, here’s hoping 2021 can hold a candle to this year, real estate-wise—and that it’s a whole lot better where everything else is concerned!

Looking to invest, purchase, sell, or need a property manager? Give us a shout to learn what the Lofty team can do for you.

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Motley Fool Recommends a “Drawback” for Chicago Investors

By | Agents, brokers, Property Management, real estate, Real Estate Investment

Investors Benefit from this “Drawback”

Ever since its founding nearly 30 years ago, investors have been entertained and educated by The Motley Fool—the financial and investing advice company known for its good-humored “foolish take” on stock market matters. The firm started out by publishing a run-of-the-mill newsletter but burst into national prominence through a series of creative April Fool’s messages hyping a fictitious sewage-disposal company’s stock. The series mercilessly mocked penny stock promotions.

Through the years, the company’s output has garnered both champions and detractors. Nevertheless, through thick and thin, the Fool has retained its light-hearted tone.

When to Appeal Your Property Tax Assessment

Real estate investing has long been one of its central topics, even generating a specialized sub-brand called millionacres. Chicago investors who have checked in from time to time on this site have read answers to topics like “Is Real Estate a Good Investment?” (“The short answer is ‘yes’”) and “How to Invest in Real Estate” (there are “dozens of paths”).

Their research can yield solid nuggets that Chicago investors find valuable—like a Federal Reserve paper that shows real estate has historically generated rates of return comparable to stocks and equities but with much lower volatility.

In the same discussion promoting real estate as a “core pillar” of any investment portfolio is a typically “foolish” (and startling) idea—that real estate investments have a hidden benefit: illiquidity!  Normally, the lack of liquidity—that is, that it takes time and effort to turn Chicago real estate investments into cash—is listed as a major drawback. Whereas a Wall Street stock investment can be easily sold at a moment’s notice, the opposite is true for real estate. But the Fools take the opposite point of view—and they have a good point. The financial barriers that are built into real estate investments practically force a long-term perspective. They prevent decisions made in haste, based on fear or greed—thus keeping panicky investors from becoming their own worst enemy. The upshot is to instill real estate investments with “the most powerful wealth-building tool ever imagined: compounded annual returns.”

Chicago real estate offers strategic wealth-building possibilities for end-of-year investors. Call us for more on the current opportunities!

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Buying Chicago Investment Properties

Chicago Rental Properties are Dual-Track Investments

By | Agents, brokers, Property Managemnt, Real Estate Investment

Chicago Rental Properties Have Multiple Growth Opportunities

Chicago rental properties can bring their owners substantial investment income at the same time they are quietly building equity. It sounds clever—and it is clever, as many legendary titans of industry have pointed out.

Nineteenth-century millionaire-philanthropist Andrew Carnegie’s “Ninety percent of all millionaires become so through owning real estate” is typical.

More recently is this quote from wealth-creation expert Robert Kyosaki, author of the mega-bestseller, Rich Dad, Poor Dad:

If you don’t like real estate, all you have to do is make hamburgers, build a business around that hamburger, and franchise it.”

Kyosaki’s sly observation lets us draw our own conclusions about the relative likelihood of becoming a one-in-a-billion entrepreneurial superstar like McDonald’s Ray Kroc…versus choosing a canny real estate investment!

That’s not to say that the road to riches is a simple one-step process—especially when the chosen strategy includes actively managing a rental property.  For Chicago rentals properties to maximize cash flow in addition to their underlying equity growth, the original purchase needs to be made in a market-wise manner—then followed with managerial skill.

Lofty Real Estate property managers and brokers are here to help clients identify and acquire the Chicago property that fits their investment objectives—and right now, Chicago has a number you will probably find worth investigating.

Despite the latest pandemic-related precautionary measures, it’s still possible to explore the current offerings while maintaining maximum safety.

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How Seasonal Shopping Events Support Chicago Homeowners

By | Agents, brokers, home buyer, Neighborhood Guides, real estate, Real Estate Investment

With Thanksgiving Day gatherings behind us, this year’s Chicago holiday shopping action re-focused on the Black Friday sales phenomenon. Early reports were encouraging—but confirmed what Chicago businesspeople expected: a substantial tilt to home-based shopping.

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CNBC’s initial late-night observation was that bargain hunters were ringing up record online sales. This was a result that had been foreseen by retailers, who had prepared for the reluctance consumers might show to in-person shopping.

Even so, the National Retail Federation had projected that this year’s holiday sales would grow by somewhere between 3.6%-5.2%. If that proves accurate, sales will exceed averages reached during the previous five holiday seasons—a shot of good economic news for this seesawing (some would say, ‘whipsawing’) year.

At least as significant for Chicago businesses was Black Friday’s weekend successor—Small Business Saturday—which USA Today called “crucial” for myriads of local U.S. establishments. Many local Chicago businesspeople would probably agree, having spent most of 2020 battling spikes in COVID-19 and the strictures aimed at curbing its spread. For the many Chicago small businesses who succeeded in improving their online sales functionality, this week’s Cyber Monday looked to possibly match the national projections, which were widely expected to set sales records of their own.

Much of the media’s coverage urging patronage of local businesses emphasized the altruistic nature of “shopping local”—but from a local homeowner’s perspective, doing so is equally self-serving. Real estate’s “location, location, location” exhortation includes the attractiveness of the community—which is instantly recognizable by visitors in the energy and vitality on display through its local commercial outlets. That activity attracts further investment—or not. And the whole package winds up being reflected in property values—not just in its commercial sector, but in the residential community surrounding it. Area homeowners who make a point of patronizing our own Chicago merchants don’t just keep their neighbors and neighborhoods humming—they assure that local properties will see their values continue to advance in the years ahead.

For all your own Chicago real estate dealings, do give Lofty a call!

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3 Things Investors Must Analyze When Buying A Chicago Rental Property

By | Agents, brokers, Property Management, real estate, Real Estate Investment

Thinking about investing in residential real estate? Maybe you already own a few residential properties and you are looking to expand? You may or may not already know, there is a lot to consider when determining what kind of property will make an ideal candidate as a rental property. It is important to analyze every property you are considering as an investment; not doing so can be a costly mistake. To help you make the best investment, we have broken down what makes a great rental property.

  1. Crunch the Numbers

When you are digesting all the factors of a property to determine whether it would be a good rental, it does not stop at just the math. But an investment can start or not start depending on the math, so be sure to break everything down and analyze all the numbers as you work towards your decision.

Rent-to-Value Ratio

First and foremost, what is the rent-to-value ratio ratio of the property? Rent-to-value is one year of rent divided by the price of the property gives you the gross rent yield. There is not a hard and fast rule for where the gross rent yield should be, but typically they fall between 3 and 8 percent, depending on the location of the property. Usually the better investment is the property that has the higher rent yield. It is not an absolute law of an investment’s success, but knowing a property’s rent-to-value ratio will help determine which properties may be better suited as rental properties over others.

Cash Flow

Another factor to think about when considering the viability of a property as a rental is its cash flow. This is the monthly rent minus all expenses associated with the property; including mortgage, taxes, insurance, HOA dues, maintenance, vacancies, etc. Once everything is calculated, are you happy with the number you have? If it is much lower than you would like, maybe you should consider a different property.

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  1. Location, Location, Location

Real estate professionals love to say that, but it is true! Location is huge factor when it comes to investing in real estate. Several factors in regards to the property’s location will determine whether your investment is fruitful, so it is crucial to consider all of them and to do your research.

Already Popular Or Still Rising

What is the neighborhood like? Is it well-established, up-and-coming, something else entirely? Established neighborhoods are a great place invest; property values are usually stable so it is less risky of an investment. However, that can also make it more difficult to make money. If the initial cost of the property is higher, there is less room for profit.

On the other hand, though it is more risky, investing in an up-and-coming neighborhood may give you more room for profit. You may be able to get a property at a lower cost, and though initially profits may be lower, as the neighborhood becomes more established, property values and rent prices tend to increase. The payoff can be high, but there is also more risk involved.

Some neighborhoods can take years to become more established and some others never take off as expected. If possible, find out if any building permits were issued nearby? Are there any new businesses moving in or future developments planned? This will help give you an idea of the speed of growth in the neighborhood. To ensure that you make the best investment for you, be diligent in your research and consider talking your plans over with an expert who is well-versed in neighborhood growth and real estate trends.

Education Is So Important

The neighborhood schools may not be important to every potential tenant, but for the ones who find it important, it can be a major importance. The quality of the schools in the area are often a top factor when they choose where to live. Check out the quality of not only the public schools in the area of the property you are considering but also any nearby private schools.

Neighborhood Watch

Nobody wants to live in an area that is a hotbed for criminal activity. The crime rate will play a major role in not only the value of the property you are considering but also the ease in which you will find tenants. You should be able to acquire updated crime statistics for the area you are considering. Pay close attention to violent crimes, vandalism, and theft, and look for any signs of increase or slowdown in criminal activity.

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  1. The Property

Now that you have considered the location and the dollars and sense of the investment, let us now think about the physical property. It is not as cut-and-dry as just choosing a property that looks nice and is in your prices range; there are several factors to consider.

What Type of Property is It?

There are many different types of residential properties available so one of the first things you need to decide is what type of property are you looking for. A single-family home or a condominium is great for any investor, but if you are a first time or beginning investor they are the ideal property.

Single-family homes are nice because they tend to attract long-term tenants such as young families or couples looking to start a family, so you will not have to worry as much about vacancy. Condominiums are nice for a beginner because they tend to be low maintenance. Owners are responsible for interior repairs; this leaves any exterior repairs as the responsibility of the Home Owners Association.

However, that can bring about another issue. HOA fees can be high so it is important to consider those into your figures when determining the potential value of the investment. Also, make sure you look into the financial health of the HOA because you do not want to end up footing the bills for a struggling HOA.

If you are a more experienced investor, you may be thinking about a multi-unit investment. This type of property has multiple tenants in one building and can range from a duplex to an apartment building and anything in between. With this type of property, tenants could solely occupy the units or you could live in one unit with tenants occupying the remaining units. Living in one of the unit could be a beneficial way for you to save money personally and possibly save money on fees involved in financing a multi-unit property.

Whether you are a beginner or an experienced investor, meeting with a real estate professional to discuss what type of property is ideal for your individual situation will help you make the best possible investment.

Skip the Fixer Upper

Many people like to purchase property that needs moderate to major amounts of work, thinking that they can make a lot of money. Properties that require a lot of work can be bought at significantly lower price, but they are best avoided by those new to investing in real estate. Unfortunately, many people end up spending more money than they planned and do not make the kind of money they expected. Do not get us wrong here, there are people that do this and are very successful at it. We have found that, in the beginning, it is better to leave the fixer uppers to those that already do it well.

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There is a lot to consider when purchasing a residential property as an investment and it can require a certain amount of legwork to determine what is best for you. Consulting an expert in the field will help take some of the work out of your hands. Here at Lofty, we do just that—we have the experience and the knowledge at our fingertips to help relieve you of the extra work and help you make the right real estate investment choices. Talk to us and see how we can help you live the life you deserve.

Speak with one of our experts to find out how we can supercharge your investment.

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What Does An Amazing Property Management Company Do?

By | Agents, brokers, Property Management, real estate, Real Estate Investment

Imagine a world where you never have to worry about finding the right tenants, collecting rent, and getting a plumbing call in the middle of the night on one or many of your investment properties. Well, it is possible with the right property management company. Here are a few things an amazing property management company can do for you...

Market Value

Property managers start by evaluating your property. After performing a detailed inspection of the interior and exterior of your property, which includes taking photos and/or videos of the property, a great property manager can make suggestions for repairs both cosmetic and necessary—repairs that can increase the value of your property and make it more appealing to prospective tenants.

Next, a property manager will seek to determine the fair market rate for rentals. They conduct a comprehensive comparison study of the rentals in your area, to discover the amount of rent that is considered “fair market value” in your area, for your property type and features.

When it is time to search for a new tenant, they will handle the heavy lifting of the leasing process. Whether they show the property individually, list it on the MLS with a lockbox, or some combination of both, a great property manager will market your listing in unique ways to find your ideal renters out of many potential renters.

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Creative Marketing

Carrying a great deal of experience when it comes to marketing, a great property management company can easily design effective ads that will really get perspective tenants attention. Utilizing professional photography and graphic design, a great property manager can prepare print ads, digital ads and network your property with other realtors.

As the calls from prospective tenants start rolling in, they can provide additional information about the property, with a keen sense of how to answer questions you may have had difficulty with on your own. When it is time to show the property to prospective tenants, a great property manager will handle it without hesitation—even during “off” hours like regular business operating times when you may be occupied with other responsibilities.

Tenant Selection

A great property management company is likely already outfitted to present your prospective tenants with application materials that are in line with federal and local housing laws. This means that leasing is sound, safe and secure with a great property manager.

Tenants expect to be required to clear certain verifications in order to be truly eligible to rent from you. Professional property managers know this and are well-prepared to run the necessary background checks to ensure that your prospective tenants are qualified. They will meet with the prospective renters on your behalf and collect the necessary background information to run the verifications.

Leasing

Even if you already have a lease to use, a great property manager is sure to have a lease ready-to-go that is at least as secure and safe as yours, and can set up the lease agreement within all the specific local, state and federal guidelines. They will go over the lease agreement with the tenants to ensure that the terms are well understood—especially addressing the lease due date payment and any fees associated with late payments. Property managers also can ensure that all the instruments have been executed correctly and all signatures are received. When the lease is in place, the property manager will work with your new tenant to secure a move-in date.

Moving In

Great property managers will always seek to perform a comprehensive move-in walkthrough of your property with your new tenants. This is an outstanding way to manage expectations and establish accountability. By making careful notes, a great property manager will learn and share with both parties the condition of the property at the time of move-in. The walkthrough provides an arena for your new tenant to voice concerns and request maintenance on items you may have overlooked or forgotten, while you are well-informed of the condition of your property at the time of the move-in. This can be invaluable in the event of difficulty down the line.

Lease Payment Collection

You can count on your property manager to collect the rent, address late payments and collect late fees on your behalf. In the event things take a turn for the worse, they will even send out demand letters, quit and eviction notices.

Provide Legal Support

Expert property managers are equipped to supply and manage all necessary legal forms and documents for eviction proceedings. They can act as the owner’s representative in court, or work with law enforcement when necessary to remove tenants that are unlawfully occupying property.

In the event of a legal action, your property management company can provide advice or qualified attorney referrals. Great property managers can help the landlord to stay in compliance with all legally binding and necessary activities to include proper documentation.

Financial Service Support

In addition to keeping track of you tenant’s rent collection and security deposit, your property management company can provide accounting services, make payments on your behalf and maintain detailed documentation and expense records. Your monthly income and expense reports will be delivered in the form of performance reports.

Count on your property manager to keep historical financial records for easy access when needed. When it comes to contractors, your property manager will provide tax documents like 1099 forms and other records to ensure ease of tax preparation. You may also find your property manager can give you reliable tax advice about which deductions can be taken.

Work Orders

When it is time for maintenance or a service request, your excellent property manager has a crew of fully-vetted contractors ready to work. They will work with your budgets and take responsibility for the project management just as an expert general contractor would. No rehab or remodeling project is too large or small for an expert property management firm.

As the seasons change in Chicago, the need will arise for landscaping in the spring and summer months, as well as leaf and snow removal in fall and winter, respectively. You can count on your expert property management company to cover you so your tenant stays happy and safe. A 24 hour maintenance phone number provided to your tenant will also work to foster trust and peace of mind.

Moving Out

As with the move-in walkthrough, your property manager will perform a detailed move-out walkthrough inspection of your tenant’s unit, noting damages and necessary repairs. Count on your expert property manager to ensure that your tenant’s security deposit is returned or rightfully applied toward necessary repairs. They will also make sure the keys are returned or the locks changed, and that the unit is deep-cleaned and ready for a new tenant. Marketing begins immediately after an availability date is established.

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These are just some of the services that a property management company can provide. If you need or want additional services, contact your property management company to see what they have to say.

Here at Lofty, we are excited about all the ways we can be of service. Talk to us today and see how we can help you live the life you deserve.

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One Overlooked Issue for Chicago Home Workplaces

By | Agents, brokers, home buyer, home buying, Property Management, Property Managemnt, real estate, Real Estate Investment

For those who might be dubious about flexjobs.com’s contention that 75% of employees “are less distracted at home,” a survey from Atlassian, a developer of team productivity software, offers some common-sense confirmation: “Seventy-six percent prefer to avoid the office when they need to concentrate on an important task.”

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Naturally, the rising tide of Chicago home workers creates a corresponding surge in the need for Chicago home workplaces—areas fully or partially given over to business activity. We have already seen an increase in the interest that prospective buyers are expressing (and Realtor® Magazine predicts that home offices “will become a hot amenity for the long term”).

All this points to at least one wrinkle that hasn’t as yet been given much attention: workplace safety. The requirement for things like smoke detectors, adequate lighting and ventilation, and unobstructed walkways are second nature to human resource professionals—but few Chicago home workers have probably given them much thought. The immediate need for a strong Wi-Fi connection and comfortable seating are more likely to have drawn their attention. Yet, according to the government’s telework.gov website, ensuring workplace safety is the remote worker’s responsibility. Given the number of hours now being spent in Chicago home offices, that is worth treating seriously.

At Lofty Real Estate, it is our job to track the latest ins and outs of the everchanging Chicago home marketplace—and to share them with our clients that are buying, selling, and/or looking for property management for their real estate investment.

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When to List: Controversy in This One-Off Year

When to List: Controversy in This One-Off Year

By | Agents, brokers, home buyer, home buying, real estate

Sometimes, the timing for when to list your Chicago home is pretty much dictated by circumstances. Whether they be personal or professional changes that call for a move, when to list is (as politicians say) "baked in." When to list can't be rescheduled.

When that isn’t the case—when the timing is solely up to you—there are two ways to look at the decision. One of them is controversial.

Controversial: timing by season. Although many commentators do seem to come down on the side of listing for real estate’s busy season, there are reasonable arguments that counter it. Statistics do prove that the majority of transactions are initiated during good weather. During the spring and summer months, when the sun shines the longest, buyers tend to have more optimism (and possibly energy, although that’s debatable). There are definitely more prospective buyers during the peak real estate season—and they’re out in the neighborhoods house-hunting.

Yet from the seller’s point of view, it’s also true that there is more competition from other Chicago homes for sale. The peak season nay-sayers can also argue that prospective buyers who do their house-hunting in poor weather are demonstrably highly motivated—making for fewer looky-loos and more committed prospects.

Non-Controversial: listing when you’re ready. If 2020 has demonstrated anything, it is how ignoring the traditional real estate calendar can sometimes work out nicely. This year, the “peak” for national home sales has taken its sweet time getting here. It has been on its own schedule—one that nobody could have predicted a year ago. What hasn’t been debatable is what knowledgeable financial commentators have long recommended: when your house no longer fits your lifestyle and/or your financial circumstances indicate that a move will be advantageous—that’s the calendar you should pay attention to.

After the sale is completed, in retrospect, the right time to list your home will have been when your ultimate buyer was looking for a house like yours. That might be more likely when more shoppers are active—yet the persistent fact that many sales seem to be finalized toward the end of the year argues otherwise. The truth is, when you are ready to move on, emotionally, and financially, it’s always the right time to list your Chicago home. It’s also the right time to give one of Lofty’s real estate agent a call!

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Benefits & Drawbacks of Raising Rent

Buying Multi-Units Vs SFH as Investment Properties

By | Agents, home buying, Property Management, real estate, Real Estate Investment

Real estate in Chicago is a pro’s game. The dilemma of making a decision to buy a multi-unit or a single-family home is not strange to most property investors. Placing the merits and demerits side by side, and considering what works best for you and your investment goals is key to making the right decision.

Investing in Chicago real estate requires a solid discernment of the real estate scene. It’s easy to stare at a few numbers and just decide that single-family homes are better than multi-units and vice versa.

To completely figure out what represents a better real estate investment decision, let’s look at the two types of properties. Then we’ll do a compare and contrast and let you be the judge.

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Single-Family Units- Merits of Investing

A single-family home (SFH) is a property with only one family (unit). It’s a multi-unit when there is more than one family or tenants living in different units of the building.

There are many benefits of investing in Chicago real estate. and even more when you go with a single-family unit. Let’s look at these for size.

1. Ease of Selling Off

It’s easier to sell off a single-family home. This, in fact, means that you can quickly make a profit on the sale of a SFH than when your property is multi-units. There is also less stress in finding interested buyers when you’re trying to sell a single home.

 2. Faster Appreciation of Property

Single-family units appreciate quite faster than multi-units. Although the difference is often not so large, it’s not negligible either. The appreciation value is a reason you might want to consider when buying a single home because you’re likely to sell (if you decide to sell it) for a considerably higher price than you purchased it.

This also depends of course, on the duration between when you purchased and when you decide to sell it off.

3. Lesser Tenant Issues

With a single-family home, you’ll get fewer phone calls about maintenance and issues going on at the house. You may also not bother employing the services of a Chicago property manager. Since you have only one family on your property, you can self-manage on your own. Collecting rent monthly will also be easier.

4. Less Strenuous Maintenance

There is usually less wear and tear in single-family house units, (well, except the tenants are out to destroy you). In a single-family home, it’s easier to track damages and ensure the house in great condition.

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Merits of Investing in a Multi-unit

Multi-units are also profitable, with some advantages over single-units. Let’s see the merits here.

1. Better Security with Covering Operation Costs

With a multi-unit, you have better chances of having all the fees covered by your tenants. The rent from multiple tenants will cover operational costs. With more people, and a better security management system in place, you are less likely to have theft or crime issues.

2. Regular Cash flow

With more than one tenant paying rent and bills every month, you have a regular cash flow. With excellent maintenance and tenant welfare, you stand a chance of never having a unit in your house empty for any long period of time.

3. Less Charges from Property Manager

Chicago property managers give discounts on every unit in a multi-unit property. At the end of the day, you’ll pay less fees to your property manager per unit than you would in a SFH (single family housing unit). That’s because the discounts you enjoy on multi-units are not extended to SFH.

4. Larger Pool of Tenants

When it’s time to put a new tenant in one of your units, Chicago brokerage companies can help you do a good and swift job of filling up your multi-unit. It’s easier for them to handle than SFH because more people are interested in renting a unit in a building rather than a single-family house.

Multi-unit Vs Single Family Home

To make an intelligent decision free of sentiments, let’s compare them under the following headings, using cold hard facts:

  • Investment risk
  • Expansion
  • Tenant Issues
  • Cash flow
  • Sale
  • Maintenance
  • Appreciation
  • Renters pool and Brokerage

Investment Risk

Single-family units are sometimes highly risky as a tenant can vacate any time. If this happens and you can’t find someone to replace them immediately, you’re going to bear all the costs of mortgage, taxes, and maintenance all by yourself.

There’s a certain comfort in knowing that with a multi-unit, you’ll always have someone living on your property and the rent will cover the costs of the mortgage, maintenance, utility, and so on.

Expansion

Expanding a single-family unit is easier. With a multi-unit, you’re more or less stuck with the original architecture forever. Except, of course, you’re ready to bear the cost of nearly tearing the building down and starting again.

Tenant Issues

Issues with tenants are more frequent in a multi-unit. Because there are more people living there, there’s a greater possibility of clashes and the need for conflict resolution.

Cash flow

Cash flow in multi-units is more frequent and dependable. If your property is well managed, you’ll hardly find yourself bearing the costs of maintenance by yourself. In single units, you may not have that level of security. It’s only one tenant paying and that’s it.

Sale

It’s easier to get a large pool of buyers for single-family homes than for multi-units. This means you can find more reasonable Chicago brokerage fees with SFH. Multi-units may not attract 100% brokerage since there’s more work in finding your buyers and keeping up with payment of rent.

Maintenance

For SFH, it’s usually higher. As for Multi-unit properties, due to the fact that more people live in your multi-unit property, maintenance costs may also rise. In fact, you’d have to employ the services of a Chicago property management company to help you keep up with this. A good choice would be Lofty property management company.

Appreciation

Appreciation rates in Chicago real estate have been different over the years. Of course, SFH appreciates slightly faster. But in any case, if your multi-unit is well maintained, it can appreciate just as well. Note however that if your SFH’s location is bad, you may run into serious debt.

The verdict: Single Family Home or Multi-unit?

This is not a clear-cut choice. In a busy location, you may want to trust multi-units more. There’s every chance that the units will always be occupied at every point in time.

Before buying a SFH, consider if you will be able to foot the bills of taxes, electricity, mortgage, and the rest in case there’s ever a long duration between when a tenant leaves and when another comes.

In Conclusion

There is no clear-cut winner. Depending on the location of the property, SFH may be a better option. The merits of multi-units are obvious as well, but if tenant issues and maintenance costs are not for you, you may just be better off with SFH. Either ways, there’s always one that’s more suitable in a particular situation.

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Why Buying and Owning Rentals is Always a Good Investment

By | Agents, home buying, Property Management, real estate, Real Estate Investment

Owning a rental is always good; you get paid for being the landlord. It's a really profitable slice of the Chicago real estate investment market. This is mainly because of two things; the first being the steady stream of passive income it provides, and the second being the opportunity to get tax write-offs.

Of course, owning a real estate rental in Chicago is not an easy feat. The rewards are potentially huge only if you have a keen eye for details, proper preparation, and a sound Chicago property management company in charge of your property.

Managing rentals on the Chicago real estate scene can be done all by yourself, but like most people you may get overwhelmed over time. At this point, you can use the services of a Chicago property manager, such Lofty Real Estate Chicago.

Investing in rental properties is always a good idea, once you know the things you need to know, which we will be discussing.

Buying Rentals: Need to Know

Of course, when buying rentals in Chicago, you can either do it yourself or you can use a Chicago brokerage company. Asides from this, it is usually a sound policy to calculate your expected cash flow on the rental property before you purchase it. Think of it as a business; no one goes into a business to make a loss.

For you as a rental owner, the cash flow your property generates is your profit, so to say. Because of this, your cash flow should be at least at break-even point, when you factor in your expenses on the property.

Buying a property with an expected cash flow level that is below the amount you’d spend on expenses such as monthly mortgage payments, depreciation, etc, is not a good idea, and  we do not advise it.

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What are the Advantages of Owning a Rental Property?

There are a lot of advantages of buying and owning a rental property over other forms of investment (we won’t compare, don’t worry), and they are;

1. Diversification of Investment Portfolio

Investment, no matter the amount of probable gains, always involves a risk. Because of the inherent risk in the world of Investment, it is unwise to put all your money into one investment portfolio, especially stocks.  An unforeseen switch in the market dynamics and all your money might be gone with the wind. Owning a rental real estate property helps you mitigate greatly against the inherent risk involved with the investment. Once you have done your due diligence, your rental property will always be a source of income for you – one you can rely on to a very great degree.

2. Getting Tax Write-offs

The tax system favors owning rental properties a lot, and that’s another perk of buying and owning a rental property.  Owning a rental property means you don’t get to pay tax on your rental income. Owning a rental property means there will be depreciation and other property related expenses.  It is a usual practice to deduct the depreciation and other expenses from the federal income tax, and so this leaves the rental income completely free of any deductions.

3. Steady Stream of Passive Income

Owning a rental property is one of the safest ways to earn a steady stream of passive income every month. It’s your job (or your property management’s job) to ensure you keep renters who pay their rent promptly.

The “steady” in the income hinges on a lot of factors including doing a background check for prospective renters, so you can easily weed out those with a history of causing trouble for their landlords.

The best part is that you do not have to get involved in the background checks exercise or even get involved in the day to day running of the property before you get your passive income. You can simply leave your property to a Chicago property management company and focus on other areas of your life, whilst they manage the property and ensure your passive income keeps rolling in.

4. The Chance to Sell at a Premium

The usual industry practice is that you should try to hold your rental property for at least 10 years, but that rule doesn’t always work for every situation.

Owning a rental property in an area that increases the value of your property means you can sell off the property and make a gain on it at any time.

Even if the market dynamics change and the prices of property plummet, you can still rent out your property and make a rental income that will cover the costs of owning the property. You can do this till you’re ready to sell, and you would not lose any money.

Also, real estate market values generally appreciate over time, and the real estate market is usually one of the first to bounce back in case of a recession. So, the chances of losing money on your rental property investment over time are very low.

5. Growing Your Equity

Growing your equity is a goal for everyone, and owning a rental is a good way to do this. It is always good practice to purchase a rental property with a mortgage. Once this is done, you’ll have to start paying up on the mortgage payments, and you can use the rental income to pay for your mortgage.

This would be especially easy if you’ve accurately calculated the amount of cash flow to expect from owning the property. It would basically be as though your tenants are paying your mortgage for you, and over time, your debt will shrink and disappear, and your equity will start to rise steadily.

Conclusion

Buying and owning a rental property is one of the best ways to not just earn stable, passive income, but to also grow equity. By understanding and calculating just how much you can expect with regards to cash flow from the property, you can forecast how long it will take you to pay off your mortgage and start growing your equity.

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Leveraging Property to Buy Property: A Full Guide

By | Agents, brokers, home buying, Property Management, Property Managemnt, real estate, Real Estate Investment

Is Leveraging a Good Idea?

The unofficial cardinal rule of investing in real estate is that you invest, or buy real estate with someone else’s money, not yours. This is the basis of leverage in the Chicago real estate investment market; by using someone else’s money to invest in real estate, you are making gains from your lender’s money.

Leverage is a well-known strategy in the Chicago real estate market, and it is the most widely used way to acquire real estate. There is a drawback though; when real estate values rise, it is to your advantage. But when they fall, you are at a disadvantage. This is why it is crucial to do your due diligence about a property when you want to use leverage to acquire it.

Leveraging Your Way to the Second Mortgage

Simply put, a second mortgage is a mortgage taken out when you still have a mortgage in effect on your first property. Doing this is only possible if you have enough equity on your first mortgaged property since a second mortgage is a riskier endeavor than the first.

The usual practice is that your first property is used as collateral for the second mortgage, and most lenders will only agree to a deal if you have enough equity on your first property. This is the big risk with leveraging property to buy the property.

The second mortgage can be used for anything, including using them to service personal expenses.

Types of Second Mortgages

There are basically two types of second mortgages available for use in the Chicago real estate market. They are;

  1. Home Equity Loans
  2. Home Equity Line of Credit (also called HELOC)

1. Home Equity Loans

Home equity loans are a type of second mortgage in which you can borrow a certain amount of money in a lump sum, payable over a period not exceeding 15 years at a fixed rate of interest.

Basically, you are using the amount of your home you own (i.e. the amount of mortgage you’ve already paid back on your home) to back up your credit. If you fail to pay, your house is liable to be foreclosed by the lender.

Home equity loans are best for investors looking to leverage their property to buy a rental property, as rental properties usually require a significant amount of down payment.

2. Home Equity Line of Credit

Popularly called HELOC, this type of second mortgage is different from regular home equity loans in that they are payable with adjustable rates.

HELOCs are the credit cards of second mortgages, and they work in a similar manner; there is a credit pool you can repeatedly draw from, it has a set limit and some lenders even give you an actual credit card. HELOCs have draw periods in which you can draw from the credit pool as you need the money, without having to pay back. This draw period is between 5 to 10 years.

HELOCs also have repayment periods, wherein you pay back all the money you have borrowed at adjustable rates, as mentioned earlier.

Investment Real Estate Deductions You’re Eligible

How Do You Leverage One Property to Buy Another?

There are two ways to do this, put simply. They are;

1. Leverage Rental Property to Buy Another

A rental property is a good investment if bought properly. Managing it yourself might not be easy, which is why we advise that you use a Chicago Property Manager, or a Chicago property management company, such as Lofty Real Estate.

Using your rental property as leverage to get another property is the easier of the two ways of leveraging property to buy another property. This is because the rental income paid by tenants can be used to pay up the mortgage on the rental property and gain some equity.

Using a rental property as leverage for buying another property would involve using the rental property as collateral, as mentioned earlier. A second mortgage would also involve higher interest loans than the first, so you have to be absolutely sure your primary property has enough equity to cover the expenses associated with taking a second mortgage.

2. Leverage Your Primary Residence to Buy Another

Another way of leveraging property to buy property can be this scenario; using the equity on your primary residence to get another mortgage. It can be another house or even a rental property. Doing this will mean your primary residence will be at the mercy of the lender if you default on the second mortgage payments.

Requirements for Leveraging Property to Buy Property

Building up a good level of home equity and a great credit score are central to the success of your chances when taking out a second mortgage.

How to Get A Second Mortgage

1. Know How Much Equity You Have

Knowing how much equity you have will help you make a quick decision on whether or not to go for a second mortgage and leverage your property to buy property. The more equity you have, the more your chances of success when it comes to your application for a second mortgage.

2. Check Your Credit Score

This is also another key part of the process. An excellent credit score will also improve your chances of being approved. If you’re interested in leveraging your primary property to buy another property, then you have to possess a credit score to match.

3. Pick out Your Preferred Second Mortgage Option

There are two options for you here, either you go for a HELOC or a home equity loan. Each option has its own peculiarities and benefits, so be sure to pick one that suits you. If you’re leveraging property to buy another house, going for a HELOC might be best. On the other hand, if you’re leveraging property to buy a rental property, then going for a home equity loan where you’ll get a lump sum might prove to be the better option.

4. Look Around

Once you’ve carried out these three steps, then it’s time for you to find out the options you have with regard to lenders and their rates. Check out the terms of each second mortgage very well, and ensure you don’t sign until you’re convinced it’s the best deal for you.

In Conclusion

Leveraging property to buy property is a smart way of acquiring more property, especially if you have the required equity.  With our guide, you have all you need to know about leveraging property to buy property.

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Chicago’s Real Estate Market in 2020

By | Agents, Agents, Brokers, Property Management, Real Estate Investment, brokers, home buyer, home buying, real estate

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If you’re planning to sell a home in the area, you might need to pack your patience. Recent data shows that Chicago is one of the “slowest” housing markets among the major metros when based on median “days on market.”

Despite losing residents at a high rate, Chicago is still America’s third largest city and the economic driver of the Midwest. Although there is not a negative impact of buying a house in 2019 versus 2020, it is strongly advised by experts to purchase a house next year. In 2020, the largest group of Millennials will turn 30, which will be good news for an industry that may need it.

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The National Association of Realtors’ annual home-buyer profile has recorded an average home-buying age of 30 that has stood for decades.

While young people have flocked Downtown, bringing with them corporations seeking skilled workers, Millennials will likely turn back to the suburbs when it comes time to buy. But because so many jobs have moved from the suburbs to Downtown, Millennials will likely look for housing in inner-collar suburbs that have urban amenities like public transportation and walkability.

 

The year 2020: where inflation and financing qualification could hurt prospective buyers. According to Zillow, rising mortgage rates are encouraging homeowners to stay put and discouraging would-be buyers.

Higher interest rates should eventually slow the intense pace of home value appreciation that we have seen over the past few years, a welcome relief for hopeful buyers. Overall, home prices aren’t expected to grow much, and market crashes are highly unlikely. That should make it a safer purchase for buyers and more difficult for sellers to get the best price possible.

 

 

 

 

How to prepare for the next 2yrs in Real Estate

By | Agents, brokers

As 2019 revs up, we are entering into a new phase of real estate. It’s important for real estate brokers, property owners and investors to know where the market is headed in the coming years. Companies are now beginning to leverage new technologies like virtual reality and machine learning to work smarter and sell like never before. To prepare, we’ve outlined our predictions on the upcoming trends and changes that will forever change the future of the real estate industry.

Technology

The real estate industry has gone years without major disruption by technology. Established systems and processes have remained consistent and even outdated. Recently,  $2.7 billion was invested in real estate technology a month by month increase of 132%. This investment in technology has the ability to alter the landscape on how agents are selling and how buyers are searching and buying their ideal homes. Technology will help you reach thousands of more customers while also giving you tools to show homes like never before.

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The buyer

The real estate buyer is now more informed than ever. Buyers now search online to get better insight into the types of properties they’re interested in as well as the neighborhoods. They can also see a home’s estimated value and use tools that tell them if it’s a good investment or not. The buyer will become more independent of the agent which will result in a different sales process all together. Buyers will even be able to get more information about their agent from online rating platforms which will force agents to build a positive online presence if they want new business from online search.

Virtual Reality

The latest trend of VR will soon hit the real estate market.  Buyers will begin to use VR technology to “view” homes without ever having to step foot inside one. This will change the process of open houses. Sellers can even stage their homes using VR. This will help them cut the cost of staging while begin able to show the potential of a home using updated decor. As an agent, it’s important to familiarize yourself with VR to stay ahead of the trend and ultimately save yourself valuable time and money.

Millennials

According to Danielle Hale, the chief economist at Realtor.com, “Millennials will continue to make up the largest segment of buyers in 2019, accounting for 45% of mortgages, compared to 17% of Boomers, and 37% of Gen Xers.” There will be a surge in millennial demand which will change the market to adjust to the needs of millennials. As an agent, it’s important to start researching not only how millennials will buy, but what they are looking for in their first home. Get to know the future buyers and how they navigate buying a home. We’ve compiled a list of tips on our predictions for how millenials will bring their preferences to the market.

  • Online. For millennials, all searches start online. As an agent, you’ll need to create a powerful online presence for yourself and for your listings. Make the extra effort to invest in good photos and a well designed website.
  • Quality over size. Millennials have shown that they are more concerned about the quality of properties over the size. They prefer open spaces with lots of usable space.
  • Location. Make sure to highlight the location of your properties. Even if you think a home isn’t in the most desirable location, get creative and list some notable local spots close by.
  • Low-maintenance. We live in a day where Amazon Prime, Grubhub and Uber make life easier while saving millennials their valuable time. Homes with energy efficient and smart appliances are more appealing.
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At Lofty, we pride ourselves on keeping our agents ahead of the curve through constant proactive research and learning. 2019 offers lots of potential for agents who prepare for the industry changes and use them to their advantage.

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Top 8 Ways to Make a Great First Impression

By | Agents, brokers, first impression, real estate

You've probably heard time and time again the importance of first impressions in career development. In real estate, first impressions are so vital that they can make or break your career and reputation. The customer experience you provide is the one thing in this industry that you have complete control over. Technology will never compare to the human interaction and the value you can bring to the home buying/selling experience.

Prepare

If you have the opportunity to have a call before meeting a client, ask a few quick questions that can give you insights into who they are and what they are looking for. Their answers will help you better prepare for the first in-person meeting. Before your first meeting with potential clients, conduct some brief research on the person you’ll be meeting. With LinkedIn, Facebook, and Instagram you can determine their career and personal interests with a few clicks. Also, it’s not uncommon, that you will find mutual friends which are great for a conversation starter. If they’ve already reached out to you with some information, make sure that you go back and re-read so that you’re prepared and not asking questions that they’ve already given you the answers to. If you’ve had a previous phone call with them, refer to your notes and show that you are an active listener. Try to prepare at least three talking points that you think are important to your client. Top real estate agents never come to meetings empty-handed. Print out ideas, suggestions, information about sites and pricing. This shows you are the expert in the industry and are taking the lead. Without preparation, you can come off as unorganized and unprofessional.

Appearance is also extremely important for first impressions. Dress professional, clean, and polished. Don’t overdo your look with flashy jewelry or accessories that can be distracting. Avoid the fancy attire, and stay true to you. It’s also important to dress for the market. Don’t wear a black suit and tie or a gown to show a beach house.

If clients are coming to your office, create a clean and organized environment that also has character. Local artwork is a great way to get away from the sterile office stigma.

The in-person meeting

It’s game time! You’ve done your prep work and you’re now ready to meet with your client for the first time! Be positive, confident and remember that you are the expert. Always arrive at the location early, because showing up late is a great way to ruin any first impression. Introduce yourself and thank them for taking the time out of their day to meet with you.

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Body language

Some may argue that body language can have more power than words. Try to walk with your chest high and practice sitting up straight without crossing your arms. Be completely open towards them and refrain from closing yourself off.

Build rapport/common ground

Finding common ground is a great way to start off on a positive note. Common ground is something that you both can relate to and can connect on. It could be anything from sports teams, to attending the same college, to kids. This is where your social media research will come in handy! The more information you have on someone, the easier it is to make that initial connection.

Ask the right questions 

By now, you should already know what questions you want to ask your client to ensure that you walk away from the consultation with all the information you need to immediately get started helping them and so that they feel as if you’ve proactively done your part to help them.

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Active listening

If you’re asking the right questions that don’t always end with a yes or no answer, you should be getting your clients to speak with depth on what they need/want. The power of active listening has a positive impact on people. Really listening to what they’re saying and engaging lets them know that you understand them and want to know more. People love talking about themselves and your thought-provoking questions will help you find out more about them on a deeper, mutually beneficial level. Try not to look at your phone or computer unless you are showing them something.

Show how you stand out from the rest

Now that you’ve built rapport and connected with your clients, it’s time to show them your abilities as an agent and the unique experience you bring to the table. Introduce why you’re passionate about real estate and share your background. Highlight your credentials and go into some detail on the markets you’re familiar with and the technology you use to make the buying/selling process easier for them. Clients will pay more for an agent that offers an experience that makes their life easier.

Follow Up 

You should follow up with them almost immediately with a thank you note and outline of next steps. If possible, put in any extra work you can to show that you go above and beyond for your clients. For example, stop by the neighborhood they’re interested in, take pictures and send to them. Anything you can do that shows how you take customer service to the next level is always appreciated.

Great first impressions are a sure way to win more clients and keep them happy. Don’t forget that over 60% of business each year comes from the people you know, past clients, and referrals. One great first impression can lead to countless future clients.

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What To Expect Throughout The Buying Process

By | Agents, closing on a home, home buyer, home buying

Whether it’s your client’s first home, or they’ve been through this process before, every experience is different. However, top real estate agents know the core elements of what to expect during a buying process.

Determine housing needs

In order to deliver the best service to your clients and make the home buying process as enjoyable as possible, it’s important that you get to know them very well. Ask the right questions to find out their motives for buying, what they’re looking for, and what they truly need to be happy in their new home. This will not only help you find them homes to show, but it will also help you tailor your efforts to their needs and wants and create a trusting relationship.

Set a clear budget

It’s important for your clients to know their numbers. As an agent, you never want to put your client in a position of buying a home that they can’t afford and vice versa. You want to be able to show them all the options for homes that they can afford. Show them how to determine the cost of homes they can look at by accessing their financial situation and taking into consideration their current debt and bills etc. If they haven’t already, make sure they are pre-approved for a mortgage.

Begin the home search

Once all the prep work is done and you have a clear understanding of your client’s needs and expectations, let the home search begin! While seeing homes, take note of what they love and what they hate. This will help you narrow down the homes you show in hopes of finding the right home, faster.  Top real estate agents say that their client will know within the first 30 seconds of entering a property if they’re interested or not. Pay attention to your clients during those critical moments. If clients are interested in a certain property, make the extra effort to do repeat tours at different times of the day so they know what the neighborhood is like at night, and they can see the lighting at peak daytime. For pre-construction homes, check the floor plans and get to know the reputation of the developer.

buying a home in Chicago

The offer

Use your expertise as a real estate agent to guide your clients in negotiating a fair offer that they’re happy with and is comparable to homes in the same neighborhood.

Escrow

The hardest parts are over! The offer was accepted and your clients are ready to start getting excited. The home is now in escrow, the period of time it takes to complete all remaining steps in the home buying process.

Home inspection

It’s common for offers to be contingent on a home inspection of the property to ensure there are no signs of structural damage or to take note of things that may need fixing. As a real estate agent, you should have developed trusted contacts who you can refer to your clients to conduct the home inspection. Work with them to schedule the inspection within a few days of the offer being accepted by the seller. Keep them well informed during this process and review the inspection in person with them if possible. Explain to them the power behind the contingency and how it protects them by giving them a chance to renegotiate or withdraw their offer without penalty if the inspection finds any substantial damage. Also, review with them if there’s anything that they want to ask the seller to fix before closing. Once everything is agreed upon, you will do a walk-through with your clients as one last chance to confirm any repairs that were requested. Make sure the seller / previous owner has vacated. If you or your client does find an issue, you’ll need to bring it up to the sellers as soon as possible.

Closing

To avoid any delays, it’s extremely important to properly prepare your clients on what to bring and what to expect during closing. Remind your clients that they must bring proof of homeowners insurance, a copy of the contract, home inspection reports, government-issued photo ID

and the down payment. Make sure that you explain that a personal check will not work and it has to be a wire transfer or a cashier’s check. It’s also common for most lenders to require a title search of public property records to make sure there aren’t issues with transferring the property to your client’s name. There will be lots going on that day and lots of signatures. Set the correct expectations for your client, but also let them know that it’s not uncommon for things to go wrong like a missing document or a misspelled name. As a real estate agent, take all precautionary measures to make sure everyone is prepared and the day goes by as painless as possible.

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How To Write A Killer Property Description

By | Agents, how to, Photography, property descriptions

If you’re in the real estate industry, you’ve probably already experienced the power behind compelling content. Professional photos receive more clicks and great property descriptions can help sell a home faster. Writing a killer property description is also a great way to get creative and have fun with your listings while also creating clear communication that sets the proper expectations for all potential buyers.

Stand out

Many real estate agents think that they need to begin writing their property listings like everyone else. Trying to fit in is one of the worst things you can do when marketing your listing. Making your property sound average and repetitive is an easy way to be forgotten by your reader. Try to think outside of the box and think about your potential buyer. Who are they and what would best resonate with them?

Structure and Plan

To make sure that your listings include all the necessary information and call-to-action without rambling, make sure to structure and plan your listing before you begin to write. Ask any journalist about the hardest, yet most vital part of writing and they’ll tell you it’s creating the headline. It’s the one chance you have to grab the reader’s attention, set the expectation, and compel them to learn more. This first impression has to be short, yet engaging enough to attract the attention of the already distracted reader.  Once readers click on your headline you then present them with an opening statement. This can be a sentence or two and should inform readers on what they are about to see and set expectations. The opening sentence gives readers a reason to keep reading and entices them to learn more. For example, “Come see this charming ranch complete with panoramic views of mountains and only steps from a quaint downtown.” Now onto the property features. This is your chance to get creative and really highlight this home through words. Most property ads are written like “New paint, backyard pool, 1 large master bedroom, new garage door.” To stand out and make it interesting for your reader, you’ll want to tell a story. “You’ll love this 4 bedroom walk-up, perfectly placed in Chicago’s hottest neighborhood. Enjoy the stunning views of State Street while still having the option to escape to the backyard oasis complete with greenery and privacy.” This paints a better picture for the reader and becomes a more attractive way of listing out the house features. Don’t forget to include all the property upgrades. Top real estate agents will tell you that buyers love when homes have recent upgrades. It also makes potential buyers feel like the previous homeowner really took care in keeping the home up to date. While it’s important to paint a picture, try not to get too specific. However, there is a fine line between telling a story, and over exaggerating features to the point where it sounds like you’re lying. If readers detect anything deceptive, you could lose their attention forever.

Promotion

Another great way to step up a property description is to add a promotion (if you can.) Having a promotion can be as simple as stating “For a limited time, offering a small discount from the listing price.” This will be a statement that influences your call-to-action, which should follow next. Call-to-action statements are a way to summarize your listing and tell your readers what to do next. If possible, include a sense of urgency to show that this property could go quickly if they don’t act fast.

As you write more property descriptions, keep in mind of best practices but also take note of what works best for you and your clientele. Recently, Zillow conducted a study and found that around 250 words is the sweet spot for listing descriptions. Strategically use those 250 words to tell the story of your listing and the neighborhood. Be sure to spell check, grammar check, and don’t overuse trendy lingo! It’s important to make sure you appeal to all ages and demographics.

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Mortgage Interest On The Rise, Why You Should Buy Now

By | Agents

For years, interest rates have been at historic lows since 2008. By now, you’ve probably heard from either the media or a real estate agent on how the Fed is raising interest rates. For example, the average rate of a 30-year fixed rate mortgage is around 4.40%, which is the highest rate since April 2014. This upward pressure comes at a time we’re all familiar with, home buying season, which typically lasts spring through early fall. If you ask any real estate agent or market expert, they will all agree on telling you that now is the time to buy. Not only will the higher rates get in potential home buyers way, but also the limited housing supply could allow matters to get worse for those who wait to buy.

The Federal Funds Rate

The Federal Reserve controls the Federal Funds rate which is the interest rate in which banks lend to each other.  According to Financial Samurai, “If a bank has a surplus over their minimum reserve requirement ratio, they can lend money at the effective Federal Funds rate to other banks with a deficit and vice versa. You can see how an effective Fed Funds rate of only 0.15% would induce a lot more interbank borrowing in order to re-lend to consumers and businesses and keep the economy liquid. This is exactly what the Federal Reserve hoped for once they started lowering interest rates in September 2007 as home prices began to collapse.”

The Impact

Although you may not understand how the growing interest rates could directly affect you, they do have potential to impact you in a meaningful way. Mortgage rates are generally known to move in the direction that the Fed Funds rates move. Aside from rising mortgage rates, housing prices are also on the rise. Home prices nationwide are up 48% since 2011, according to the National Association of Realtors. The prices for single-family homes hit record highs in 114 of 177 major metropolitan areas that were tracked. Throughout this time, incomes have only risen 15%.  Real estate agents also advise taking advantage of the low rates by locking in an interest rate now with a 15-30 year fixed rate mortgage if you plan to stay in the home for a long time.

This year’s spring homebuying season has been off to a relatively slow start. According to the Mortgage Bankers Association’s Weekly Mortgage Applications Survey,  mortgage applications have dropped 3.3 percent week over week. Many believe that this is a result of the growing lack of affordable housing.

Nationally, the collective data shows that interest rates and home prices will continue to trend up. However, you do have time to get your finances in order if you feel like you’re not truly prepared to buy. However, to take advantage of the optimum benefits, it’s best to buy sooner than later.

While there are positives and negatives to the rising and falling interest rates, the bottom line depends on what your financial goals are. For those who’ve been thinking of buying a home, it’s best to stop putting it off and take action to buy now before rates get too high.  Many experts say that if people begin to take advantage of the current lower rates, buying homes can lead to more home building, construction, and decor sales and even boost our economy in a unique way.

Next Steps

If you haven’t started already, immediately begin doing your research on homes and neighborhoods where you’re interested in moving.  Look for housing trends in certain areas and take note of the average home listing prices.

The top real estate agents and industry experts recommend that people look for homes that cost around 3 – 5 times their annual household income while planning to make a downpayment of 20% of the home price.

When you think you’re ready to start looking for a home, it’s best to get pre-qualified for a home so you know exactly how much you’re able to spend. Once you provide financial information to your mortgage banker, you can review the price range of homes that you should be looking for. As always, we’re available to support you and answer your questions whenever you may need us.

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Real Estate Agent Tax Tips: What You Should Know

By | Agents

Real estate agents know that this career often requires investing much of your own time and personal finances before seeing the fruits of your labor. Tax season can be rough, but if you stay on top of your finances, document all important deductions, and understand your true profit by year end, you’ll appreciate the savings. It’s extremely important to set up a basic filing system to organize all paper receipts, income documents, checks and credit card statements for all transactions that relate to the business you conduct. It’s also important to keep receipts for property that depreciates for as long as you own them. Documenting all of your eligible tax deductions has the potential to help you save thousands of dollars.

Usually, real estate agents receive a 1099 tax form and receive compensation as an independent contractor, meaning that most agents are considered self-employed. Therefore, a schedule C (profit or loss from business) must be filed. Agents can write off deductions directly from income but may be subject to Self-Employment Tax on profits.

real estate agent tax deductions

Learn about The PATH ACT

The Protecting Americans from Tax Hikes (PATH) Act provides real estate agents and brokers relief when it comes to business-related purchases by changing the IRS Section 179 deduction. The PATH Act was established in 2015 and allows you to deduct all or a greater portion of your business related purchases which translates into bigger savings on taxes. For example, since agents use their cars for showings, you can write off up to $25,000 for the price of a new car the year you purchased it.

Important tax deductions to remember

Aside from large purchases, there are minor costs that add up over the year that can also be deducted. Some may not even be apart of your every day business, but are still allowed. Make sure that you are only deducting things that you pay for personally and not your brokerage.

Take advantage of these common real estate agent and broker deductions:

-Marketing and sales assets. Open house signs, flyers, cards, mailers etc. You can also deduct marketing expenses like website development and maintenance and even the money that you paid to have the assets designed.

-Marketing and advertising spend. This includes all money you put towards digital advertising.

-Internet and phone. Any bill that you pay for and are not reimbursed can be written off.

-Real estate training. Coaching, and education costs including books bought for personal use.

-Real estate licensing. Any renewal fees, licensing fees, association dues, and MLS dues.

-Desk fees.

-Transportation. Automobile maintenance repairs, gas, mileage, auto insurance, parking and new car purchase or lease costs. Tolls, ravel airfare, lodging, meals during real estate education or conducting business with clients. Taxi and uber fare when seeing clients is also included.

-Home office costs.

– Gifts ($25 deduction limit)  & entertainment. Entertaining and client thank you’s can be a large expense of any successful real estate agent. However, be careful here, as you may have a hard time explaining a $2,000 dinner at the Ritz. In most cases, you are able to write off half.

-Cold callers. Sales assistants and virtual assistants also qualify for this deduction. If their earnings come out of your pocket, you can deduct them.

-Prospecting lists. This is often overlooked by agents, but can be deducted if you purchase them using your own money and not by the brokerage or firm.

-Commissions paid.  Absolutely do not forget to list all of the commissions you pay to other agents or brokers. Top real estate agents say that commissions paid on split listings or other arrangements can add up to by the biggest tax deduction.

-Retirement plan contribution. If you haven’t already began this process, you should!

-Insurance. General business insurance and E&O Insurance is deductible. You must have your own policy and cannot be covered by your brokerage, unless it’s covered by desk fees, then it’s deductible.

-Legal services. This includes all lawyer fees that you’ve accumulated from your business over the year.

-Franchise fees.

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Keep in mind that to qualify as deductible, real estate business expenses must be: ordinary and necessary, directly related to your business and a reasonable amount. IRS Publications 463 and 535 can help you determine whether a specific expense is tax deductible (SOURCE: TURBOTAX.COM). 

Be smart about how you claim your deductions and make sure you have the correct documentation to back them. Use your calendar to remind yourself to file receipts or use an app to take a picture of everything and digitally organize it. While there are many ways to cut corners in the tax system, the potential harm outweighs the benefit and may ruin your career.  Stay organized throughout the entire year so that when April rolls around, your prepared to receive the best outcome for you and your business.

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How to Maximize Your Realtor Network

By | Agents

Every real estate training class, article, webinar, or book will introduce to you the power of effective networking in real estate. Having an expansive list of leads and potential clients puts you ahead of the game and gives you the upper hand on where to look for your next deal. Many agents turn to family, friends, and local events to look for clients to add to their pipeline and begin marketing to. However, many agents have not successfully leveraged their own network of realtors that they’ve met or worked with over the years. Your industry peers are equally as important to leverage as potential clients.

Learn From Each Other

The real estate industry is continuously evolving with new ways of marketing, new laws, and changing best practices. Take the time and make an effort to connect with realtors who you admire and look up to. Offer to take them out to lunch or coffee and pick their brain on industry best practices or helpful tools and systems they’ve learned over the years. Top real estate agents share that at one time in their career, they’ve asked someone to mentor to them. By connecting the new with the experienced, both parties end up reaping the rewards. When established properly,  agents can learn news skills under the direction and advice of a seasoned expert and vice versa, the seasoned expert can learn new skills and tools from the person they are mentoring.

Beyond business objectives, it’s important to leverage your network for social well-being purposes. Taking the time to get together and talk for reasons that aren’t related to strictly business is a great way to decompress while strengthening your peer relationships. Sometimes the feeling of competition can put a strain on relationships with your local realtors.

top realtors in Chicago

Collaborate on Marketing

Digital marketing has now become the #1 way real estate agents receive and manage inbound leads. With the power of social media advertising, realtors can target potential buyers and effectively walk them through the funnel. An important aspect in marketing, is marketing yourself! Pair up with other agents who you admire and take a cross marketing approach. You can each leverage each other’s online network to double your exposure. Create a plan on how together, you can establish yourselves as thought leaders in the industry and both add content that is engaging and beneficial for the viewer. Or if one of you is having a hard time getting traction on a property, having other realtors share with their network is a great way to get new exposure. Top real estate agents have also began to group together to create successful podcasts on industry news.

Agents, Brokers, Property Managemnt, Real Estate Investment

Refer Leads to Each Other

Referring leads and clients to other realtors can sometimes be a tough line to cross and make many realtors stay away from the thought altogether. Other realtors find it valuable in helping them leverage their network and strengthen both their peer and client relations. In real estate, there are times when you have done your best with a client, but have been unable to help them any further. Although, it may hurt to give them up, it’s important to place them in good hands  and even help out your industry peers. They may do the same for you one day. However, it is extremely important to asses the situation and only make the referral if you think the client and realtor are a good fit. If things go South between them, you don’t want any responsibility or damage to your reputation. Really be sure to have complete clarity on what the client wants and give detailed notes to the new realtor to best prepare them for the relationship.

Industry Events

Networking within your industry means more than meeting with other agents. Industry networking events are a great way to meet vendors, developers, and designers, who are all important to engage with to diversify your experience and knowledge. Top real estate agents say that building a solid list of vendors is great for client relationships. You can offer solutions instead of sending them to look online, and of course it helps establish trust and commitment with clients which leads to great referrals. Pro tip: A great home inspector is a powerful tool to help you limit your liability and build trust with your network.

Many realtors let the fear of competition get in the way of leveraging their most powerful network; their peer realtors. These fellow industry professionals provide valuable insight and opportunities on new market information and innovations that you may be unaware of.  Working together can also help with your digital content strategy and broaden your online reach. If you’ve been slacking on building your realtor network, use LinkedIn to connect with new peers, join online groups, and learn about local real estate events.

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What is a 100% Commission Real Estate Brokerage?

By | Agents

You’ve completed all necessary certifications and you’ve passed the test. You are officially a real estate agent. You’re hungry, passionate, and ready to dive into your career with full force. Your next step in becoming a licensed real estate agent is selecting a broker to sponsor you. Even though, it may feel as if you work for yourself, you by law need to work on behalf of a broker. This decision can affect the direction of your career, determine your growth rate, and ultimately; your paycheck.

Most brokerages are consistently hiring agents to fill their desks. However, there are important differences among companies in structure, operations, and ethic. Make sure to take the time to find the brokerage that is the best fit for you and will ultimately be the right place for your growing business.

The Traditional Model

In traditional real estate business transactions, a seller would contract to have their property listed for an agreed upon percentage of the selling price. The listing brokerage lists the property in the MLS and shares that commission with any MLS broker member that brings a buyer that completes the purchase. That is considered split #1. Each of the brokers would then split their portion of the commission with the agents involved as split #2.

Until now, the typical real estate brokerage would pay their agents a percentage of the total commissions.  In many cases, a majority of that commission ( sometimes even up to 50%) would go the brokerage in exchange for allowing that agent to work under the brokerage license. The traditional brokerage would provide the agent with some training, leads, and access to MLS information.

This traditional brokerage model may no longer make sense. With the booming digital age, agents have direct access to all data, communication, and contracts; and can support themselves and their clients without much help from the brokerage.

The 100% Commission Model

The traditional model has all changed with the introduction of the 100% commission real estate brokerage. This new concept allows real estate agents the ability to keep full commission value without any splitting.  This makes it even more convenient for agents to manage all transaction documents and truly be in charge of their own finances. Not only do you keep your full commission, allowing you to quickly ramp up your career, but also 100% brokerages have no sales quotas to follow and actually support you in however they can to help you build your book and close faster and more effectively.  This allows agents to set their own base and determine their own personal goals that are best for them and their career.

100% commission model brokerages are also offering marketing programs that can generate leads at a lower cost than if the agent was to do it alone. Instead of letting sales quotas cause unnecessary competition between real estate agents, they help foster relationships between agents that will benefit both of their careers.  

Making Your Choice

When making a decision to choose a 100% commission brokerage in Chicago, compare what services come with what fees. Some brokerages offer digital tools necessary for agents to be competitive in their market. Even if you are keeping 100% of  your commission, you need the tools, support and training to help you sell. The 100% model will continue to evolve in favor of the agent since there is no doubt a paradigm shift occurring.

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how to be a better real estate agent

How To Add The Most Value To A Listing For The Least Cost

By | Agents

While the real estate market has had its changes over the years, there is one thing that most agents can agree on: it takes effort, skill, and strategy to sell a home. Taking advantage of easy home renovations could add value to your home and increase ROI. Not all sellers may be willing to spend the time and money for renovations, so it’s also important to come with a plan to support your claim. The recommendations below come from top realtors in Chicago and have been proven to add the most value to a home, without an intimidating budget.

top kitchen remodels to sell home in Chicago

Budget-Friendly Kitchen Remodeling.

The best real estate training and top agents will remind you that kitchens and bathrooms are key factors on how fast a home will sell. There’s an old saying that everyone always congregates in the kitchen, so naturally people want an impressive one. An old kitchen can be negative to buyers, yet there are many ways to refresh and redo a kitchen to wow potential buyers. Replace black and white appliances with stainless steel and switch out old laminate countertops for granite. (Chose colors that appeal to all home buyers) There are plenty of affordable options for granite and you can find discounted appliances at outlets. Another key feature to any kitchen is the sink.  Upgrading an old sink can really grab the focus of a buyer.

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Refine Your Flooring.

Similar to paint, flooring can also change the look and feel of a home. Top realtor have confirmed that hardwood is always the most appealing to buyers. If you do happen to have hardwood floors in a home, make sure to refinish them if they’re beginning to look dull. A refinish can turn old floors new again and brighten up any room. If the home does not have hardwood floors, there are many high quality laminate options that work beautifully and are affordable. Carpeting may be acceptable in bedrooms if it’s good quality. However, many buyers are beginning to turn away from carpeting altogether. If your sellers are thinking about replacing the carpeting altogether, you may want to opt for hardwood, or basic snap-to hardwood instead.

Add value to your house with the least cost from Lofty Real Estate

Upgrade Fixtures.

Upgrading a home’s fixtures is an easy way to create a modern look at a low price. From lighting fixtures to new hardware, you can chose which fixtures you think have the most impact and go from there. Be sure to make sure that fixtures match to avoid a randomized style look.

Curb Appeal.

The exterior of a home is the first impression on potential buyers. Manicuring the front yard with flowers, new mulch, and a fresh coat of paint on shutters is a great way to enhance your curb appeal on a budget. Make sure the porch is clean and organized and, if it’s a selling point, add lighting to draw more attention to it. If the siding on your home looks dirty or old, take time to power wash and refresh the exterior.

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Top 4 Ways To Tap Your Network For Business

By | Agents

The first thing that any sales or business class teaches is that building authentic relationships is important in any and all business. In real estate, agents are helping their clients with life decisions that may not only impact them financially, but personally and mentally as well. Some clients may be starting a new chapter in their life, while others may be going through enormous life changes. You may be interacting with your clients at their most vulnerable state in life, which forms a connection, unlike many other industries. The relationships that you build with all clients, family, and friends will have an effect on your business. Leveraging your personal and professional network to help build your business is one skill that top realtors live by. The best real estate training will teach you how to use these networks to expand your client base. However, activating your network is not something that can happen overnight, but a process that can take months and even years.

top realtors

Value All Your Relationships

When thinking about your relationships, top realtors recommend immediately starting to add value with every person you interact with.  Examples:

  • Helping co-workers and other agents with resources that you think they’d find helpful
  • Taking friends or family members out to coffee or lunch for the simple sake of “catching up”
  • Sending Christmas cards to past clients and thank you notes to everyone who has greatly helped you this year
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Provide Your Network With The Right Information.

We all have those family and friends who ask what you do every time they see you. Sometimes showing your network what you do can leave a better impression. Always be sure to share your branded web page and social media profiles with your network. Take the time to digitally connect with everyone you know personally and professionally. When creating your content, make sure that it is appealing to a general audience so that more people engage and potentially share your information with their networks. Brand yourself professionally, yet keep the same character and personality that your network knows and loves. Be sure to regularly update your profiles to reflect your recent real estate work and progress so those you may not see often are still updated on your recent business. Avoid posting too much yet post enough to show reminders that you’re ready and willing to help your network buy or sell. Another way to engage them beyond social media is to add them to a once a month email list. Use that email to showcase some fun statistics, gorgeous homes, or honorable achievements on your part. Email newsletters are a great way to get content to your network that they can then forward on.

Successful real estate agents have recommended giving your close family and friends business cards for them to hand out to potential clients. Those who work in industries where they are in contact with many people a day (Uber drivers, hair stylists, bartenders etc.)  are more likely to have personal conversations with people who could be potential clients. If they do happen to produce a referral turned client, make sure to thank them in a meaningful way and timely manner.

networking in real estate

Know When To Leverage Your Network.

Timing is everything. There may never be a perfect moment to ask for leads, referrals, or favors from your network, but knowing these tips may help you choose the best moment for you. There are 3 questions you can ask yourself to help you decide:

  1. Is there an authentic amount of trust built within the relationship?
  2. Are you able to clearly communicate the message in a way that is respectful yet simple?
  3. Is the timing right on their end or do they seem stressed/overwhelmed and preoccupied?

Keep up with your network’s milestones and accomplishments. Social media is a great way to keep tabs on people who you may not talk to every day. For example, use LinkedIn to monitor when people get new jobs. You can strike up a conversation by congratulating them on the transition while seeking out more details on their life. Or use Facebook to monitor life events that may soon follow with a home purchase. Engagements, weddings, babies, and graduation are all great opportunities to follow up with people to learn more.

Ask.

The average person moves every 7-10 years. It’s almost a guarantee that everyone in your network knows someone who is in the process of trying to buy or sell their home. The only thing between you and these potential clients is the ask. After building trust, and deciding on the right time, be confident and ask the simple question. If you don’t ask, the answer is already no. Be clear and specific about what you want. Asking “Know anyone wanting to buy or sell their home?” will receive a completely different answer than “Can you please give me the contact information for anyone you know in the Chicago area who is serious about buying or selling a home?”. Being direct with detail can help avoid confusing follow up conversations or having to ask your contact twice.  Make sure to also be intentional with your requests. Instead of asking 60 people for referrals at once, ask 6 people who you think can provide you with the quality leads you are looking for.

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Creative Ways To Market Your Hard-To-Sell Listing

By | Agents

As a real estate agent, you already know the importance of being creative in marketing your listings. In an industry where much of real estate training teaches you the same marketing tactics as other agents, it’s necessary to always stay educated on new marketing tools to help you differentiate yourself and more importantly; sell your homes faster.

When it comes to that “hard sell”, we know the struggle of watching the days go by with no inquiries or showings. Or maybe you’re having showings, but no offers. Sometimes you’ve exhausted all your resources and marketing tools, and you just need something new to stand out or get the ball rolling. Below, we’ve outlined some creative ways to market that “hard-to-sell” listing that you’ve been worried about for weeks.

top realtors

Show Off The Neighborhood.

In many cases, the neighborhood itself is enough to sell a home. Capitalizing on areas that offer great amenities and/or local flavor is a great selling tactic used by top real estate agents. Potential buyers may not be familiar with the neighborhood and may have a difficult time picturing their life there. Go out of your way to plan a night out at a local favorite. Pick a street that is lively, but safe, and a restaurant that you know will delight. You can use Opentable to make a reservation and even schedule an Uber to pick them up and drop them off. This takes out the frustration of parking or driving in an area that is unknown to them. As passengers, it also allows them to see the neighborhood. The marketing angle here is to create an experience that not only allows them to explore the neighborhood, but it also shows the buyers that you care about more than just selling your listing.

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Look For Investors.

Leverage the internet to find people who may want to buy your property as an investment. With Google, you can find a list of all the properties in your area that sold for cash in the past 1-2 years. Use the list to create an email campaign on Mailchimp and let these people know that you have some properties they may be interested in.

You can also google “We Buy Homes” and the city you’re located in to find property buyers in your area. Similarly, using social media, you can search “Real Estate Investor” on Facebook, LinkedIn, and twitter to search people who have listed that as their job title.

how to market your hard to sell listing in Chicago

Create An Awesome Video.

87% of online marketers now use video to convert their audiences into paying customers. Videos on social media generate 12oo% more shares than text and images together! You can create a video tour with your narration allowing you to touch on all the value points of the house while adding your personal touch to incite emotional reaction within the viewer. If a professional videographer is not in your budget, there are plenty of real estate video apps that will allow you to create a customized video with professional quality features. Get creative and try to tell a story that people want to watch.

Hold An Open House Party.

These days it may take a little more than fresh baked cookies and flowers to win an open house. If your property has great entertaining space and your sellers are onboard, throw a party!  You can include catered food, live music, prizes, and alcohol to lure in local buyers and real estate agents in your area. Any instagram picture opportunities are a great way to get people to post about the property or you! Creating just enough buzz around the party could bring in the right people, or at least get you the exposure that a normal open house couldn’t.

Wondering if a switch might be right for you? Give us a shout and learn more.

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Pros & Cons of Using Professional Photos

By | Agents

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We’ve all seen it before. Real estate home photos that are so small and pixelated that you have to put your nose to the screen to make out exactly what room is shown. If you look at any website that sells a product, you’ll notice the professional product photos. Making your product appeal to an audience is every advertiser’s primary concern. And when it comes to real estate, there is no doubt that photos are a crucial part of the selling process. When prospects see your listing, you want them to follow through and contact you for a showing. However, you always want to provide them with realistic expectations to avoid wasting either parties’ time as well.  We’ve gathered feedback from the top real estate agents and looked at real estate training courses on the pros and cons of professional, high-quality photos for your listings.
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Pros.

The way consumers shop has changed significantly over the recent years. 96% of Americans now shop online.  This means over 88% of potential buyers go online for their property purchase. The first impression you will have on potential buyers is through the photos in your listing. Creating a compelling, yet accurate portrayal of the property is the first step of the selling process. Online marketers know that product photos draw in the customer and are the first thing a customer will see before reading any text. That’s why huge online retailers will spend the time and money to produce excellent product photos of items as small as a $5 fork. Without the visual appeal, the sell is more difficult.

Professional photos can draw more attention to your online listings and even bring more clicks from potential buyers. Since people who use professional photography end up having more photos, that also brings up your click rate. More clicks equals more lead conversions.
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Only 35% of real estate agents use professional photography in their listing, meaning that you’ll be at an advantage if you do decide to utilize this resource.

Listings with professional photographs sell 32% faster, spending only 89 days on the market, compared to 123 days for home without professional photographs. (PR Newswire)

Professional photographers can capture what agents can’t. Experienced real estate photographers are skilled in shooting home interiors in a way that is attractive and professional. They have the knowledge and talent to effectively capture the home’s most notable features. Many may even make staging suggestions that help market the home altogether. They also come prepared with equipment and lighting to capture photos that would otherwise be impossible. Small spaces and basements that lack natural light may have a lot to offer, but without the correct lighting and angle, the spaces can come off as unappealing and push a potential buyer away.
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Cons.

False expectations. While some real estate photography can help show the true character and essence of a home, some photography can produce unrealistic expectations. Photographers may use wide lens cameras that make a room look 10x bigger than it actually is. While it is important to give rooms a great sense of space, unrealistic expectations can lead to showings that actually frustrate potential buyers.

Not worth the price.  Although, some top real estate agents may argue that professional photos will help you boost the sell price of the home, homes listed for $300,000 and under may not be worth the investment of professional photography.  A session can cost upwards of $300, not to mention the editing and time that goes into setting everything up.
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Time. Hiring a photographer and scheduling a shoot with editing and photo transfer can take time. If you’re in a hurry to get a home on the market, you may not be willing to wait 1-3 weeks for professional photos.

In the end, the decision must be made by the agent.  Real estate training and networking can allow you to ask other agents their experiences with hiring a professional photographer. It may be helpful to list out pros and cons for each listing to decide whether photography would benefit the sale. When executed correctly, professional photography can be a powerful tool to advertise a home’s finest assets. Experienced professionals can make an ordinary home look extraordinary while maintaining the home’s integrity. Make sure to read reviews on photographers and take a deep dive into their work to confirm that they convey the look you’re going for, or the look and feel that you think would help your property sell best.
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We’ve all seen it before. Real estate home photos that are so small and pixelated that you have to put your nose to the screen to make out exactly what room is shown. If you look at any website that sells a product, you’ll notice the professional product photos. Making your product appeal to an audience is every advertiser’s primary concern. And when it comes to real estate, there is no doubt that photos are a crucial part of the selling process. When prospects see your listing, you want them to follow through and contact you for a showing. However, you always want to provide them with realistic expectations to avoid wasting either parties’ time as well. We’ve gathered feedback from the top real estate agents and looked at real estate training courses on the pros and cons of professional, high-quality photos for your listings.

top realtors

Pros.

The way consumers shop has changed significantly over the recent years. 96% of Americans now shop online.  This means over 88% of potential buyers go online for their property purchase. The first impression you will have on potential buyers is through the photos in your listing. Creating a compelling, yet accurate portrayal of the property is the first step of the selling process. Online marketers know that product photos draw in the customer and are the first thing a customer will see before reading any text. That’s why huge online retailers will spend the time and money to produce excellent product photos of items as small as a $5 fork. Without the visual appeal, the sell is more difficult.

Professional photos can draw more attention to your online listings and even bring more clicks from potential buyers. Since people who use professional photography end up having more photos, that also brings up your click rate. More clicks equals more lead conversions.

networking in real estate

Only 35% of real estate agents use professional photography in their listing, meaning that you’ll be at an advantage if you do decide to utilize this resource.

Listings with professional photographs sell 32% faster, spending only 89 days on the market, compared to 123 days for home without professional photographs. (PR Newswire)

Professional photographers can capture what agents can’t. Experienced real estate photographers are skilled in shooting home interiors in a way that is attractive and professional. They have the knowledge and talent to effectively capture the home’s most notable features. Many may even make staging suggestions that help market the home altogether. They also come prepared with equipment and lighting to capture photos that would otherwise be impossible. Small spaces and basements that lack natural light may have a lot to offer, but without the correct lighting and angle, the spaces can come off as unappealing and push a potential buyer away.

Cons.

False expectations. While some real estate photography can help show the true character and essence of a home, some photography can produce unrealistic expectations. Photographers may use wide lens cameras that make a room look 10x bigger than it actually is. While it is important to give rooms a great sense of space, unrealistic expectations can lead to showings that actually frustrate potential buyers.

Not worth the price.  Although, some top real estate agents may argue that professional photos will help you boost the sell price of the home, homes listed for $300,000 and under may not be worth the investment of professional photography.  A session can cost upwards of $300, not to mention the editing and time that goes into setting everything up.

Time. Hiring a photographer and scheduling a shoot with editing and photo transfer can take time. If you’re in a hurry to get a home on the market, you may not be willing to wait 1-3 weeks for professional photos.

In the end, the decision must be made by the agent.  Real estate training and networking can allow you to ask other agents their experiences with hiring a professional photographer. It may be helpful to list out pros and cons for each listing to decide whether photography would benefit the sale. When executed correctly, professional photography can be a powerful tool to advertise a home’s finest assets. Experienced professionals can make an ordinary home look extraordinary while maintaining the home’s integrity. Make sure to read reviews on photographers and take a deep dive into their work to confirm that they convey the look you’re going for, or the look and feel that you think would help your property sell best.

Wondering if a switch might be right for you? Give us a shout and learn more.

SCHEDULE A CHAT

or call

(844) 355-6389

how to be a better real estate agent

How To Use Your Open House To Grow Your Business

By | Agents

Real estate agents have begun to debate on the idea of holding an open house. Many agents have abandoned the idea altogether to focus more on digital marketing efforts. Others argue that open houses bring up privacy and security concerns for sellers, while others believe the time and effort is simply not worth it. However, top realtors will attest to the advantage of an open house as an opportunity to showcase and stage the home in the best possible light. Whereas with traditional showings, it can be hard to control since buyers can come by at all times. For some, the more important benefit is the opportunity to interact directly with prospective clients. Even if the home doesn’t sell on the day of the open house, there are key opportunities for agents to grow their pipeline and potentially gain new clients.

top realtors

Prepare.

Conducting open houses can require a lot of effort and attention. Try to avoid having open houses just because the seller demands one.  According to top realtors, open houses that bring in the most traffic are newer listings that are reasonably priced and have easy access from main streets. Use your expertise to assess the situation and lay out all the pros and cons.  If you decide to conduct an open house, set some realistic expectations for prospecting clients. Decide how many guests you would like to attend and how many contacts you’d like to add to your lead list. Creating goals will motivate you to use the open house to its maximum potential. To set realistic goals, you can use the attendance results from other open houses in comparable markets or the local area. Once you are ready to begin marketing the open house:

  • Send invitations to the neighborhood and any community leaders or groups
  • Arrive early on open house day to ensure the house is ready
  • Display signs that highlight special features

Equally as important, make sure the house is in showing shape. Let your sellers know all the hard work you will be putting into marketing the open house to bring potential buyers and that they need to hold up their end of the deal by making sure the house looks its best inside and out. You can forward them these tips on how to stage their listing.

Listen To Feedback.

Open houses are a great way to gain feedback on the property about the price, condition, etc. Ask attendees for the feedback directly, or provide surveys. This information can help you take action with the seller to improve the home and sell more quickly. It’s also a great way to gain perspective of potential buyers. For example, if a family comes by who is looking to buy, but would prefer a home without a basement, you can record these notes to help you sell another home to them that fits their wants. Top realtors make sure to capture the following information from as many guests as possible.

  • How interested (if at all) are they in the property?
  • What kind of homes or properties could potentially be of interest to them? Is there something specific they are looking for?
  • Are they willing to set up an appointment with you? Are they interested in viewing additional homes?
sell real estate

Market Yourself.

Even though there may be others involved in planning the event, take full responsibility. Having your seller present may bring up unwanted emotions that could cause prospects to lose interest. By being at the center of the open house, you are in charge of meeting, talking, and answering all prospects which in turn, will foster relationships and create an open-discussion environment that will benefit both parties. Make an effort to talk to each guest privately and connect with them by asking them questions to gauge how motivated they are to buy or sell. Provide them with something to take away that not only markets the home, but you! Whether it be a flyer or a folder of information, it should promote you and highlight your successes and expertise in the industry. Always include a call to action for them to follow up with you when they are ready to buy or sell a home.

Collect Information

The best real estate training will tell you that follow up can easily make or break a sale. A timely follow up shows prospects that you are proactive, motivated, and eager to help them. A great way to collect contact information is to promise additional information on anything the prospect shows interest in learning more about. Or, place a guest book near the front door and ask each visitor to sign in. In best real estate practices, you will schedule meetings with about 25 percent of prospects who provide you with contact information.
Throughout the beginning of your career, top real estate agents recommend that you hold an open house at least once a week to grow your contact list and build name recognition in the community. When you take the time and energy to plan, organize, and execute a successful open house, you’ll be able to create a dependable flow of leads for current and future listings.

Wondering if a switch might be right for you? Give us a shout and learn more.

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or call

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how to be a better real estate agent

How To Stage Your Listing Like a Pro

By | Agents

Staging has become a strategic marketing process that top real estate agents have taken on in an effort to show their property in its best light possible. Successful staging results in buyers visualizing all the opportunities and inspirations the property offers and sellers closing in faster. Staging also allows you to create trends and designs that buyers may be looking for at an affordable price. The process has gained so much popularity that it has become a profession of its own.

Deep clean

Starting with the outside, remember the importance of curb appeal when your house goes on the market. It’s the first impression your potential buyers will have and the last thing they will see as they leave. Replace worn out welcome mats and sweep debris from the porch and driveway, when possible. Minimal landscaping with bushes and flowers can add a colorful fresh touch to any front yard. Think of your yard as a free advertising platform. Create a landscape that can bring positive attention and lure prospects inside.

A deep cleaning of the inside is also necessary in order to show off the best features of the interior and make prospects feel comfortable.

Agents, Brokers, Property Managemnt, Real Estate Investment

Kitchens and bathrooms

Kitchens and bathrooms can often make or break the sale of a home. For example, buyers are willing to pay 41% more for stainless steel appliances. Conduct some research on your target buyer and look for design inspiration on websites where they shop. Buyers in their 20s or 30s tend to shop at Restoration Hardware and West Elm, so staging your property with those designs in mind can help connect the home with their vision. For bathrooms, top realtors always recommend to stage them like a spa. White towels, bathmats, shower curtains and waffle weave robes set the mood for relaxation and give off a spa vibe.

Repair and Replace

If cleaning appliances and hardware doesn’t make it look new, then it may be time to replace. Replacing outdated fixtures is an easy way to modernize your home design without having to spend too much. Broken home items can lead potential buyers to take caution and can actually hurt your sell time.

De-personalize

The best real estate training will teach you that the key to closing a deal is by inspiring buyers to envision the home as their own. Keep personal items to a minimum or remove them altogether. If you’re worried about holes or spots on the wall where family pictures once hung, head to any craft store to buy inexpensive decor that is modern and genderless. Aside from personal items and pictures, remove all religious or political decor that could offend potential buyers or clash with a clean modern design.

Light

Dark spaces give off the feeling of negative connotations and cold space when it comes to homes. During open houses, walkthroughs, and pictures, keep the curtains pulled back, shades rolled up and allow as much natural light to shine through as possible. Heavy curtains should be replaced with lightweight neutral ones. You’ll also want to enhance dim spaces and corners of the home using lamps. A thought-out lighting strategy allows buyers to see everything they need while making rooms look larger and more inviting. Mirrors can also help reflect lighting and enhance small rooms to appear larger while creating a noticeable ambiance.

Purpose

Top real estate agents believe that rooms should clearly portray their functions. Whether it’s an office for an entrepreneur, or a formal dining room, think of an easy way to differentiate each space.  Many homes tend to have rooms that are used as storage space. Unfortunately, these do not captivate buyers and can often throw off their vision. Outline a clear purpose for each room before you begin the staging process. There are many ways to convey a purpose without spending too much money. You can turn a window nook into a reading spot with a small table and lamp. You can add pillows and curtains to a dark basement to create a private meditation escape. Giving purpose to all your rooms gives the sense of a larger home with more functionable spaces. Remember to not make them too personable but to instead inspire imagination within your buyer.

Staging can give any home life by showcasing its best assets to impress buyers and sell quickly for the highest price. Since not all real estate agents stage their homes, you’ll be at an advantage if you do so. Prospects are looking for more than a structure to live in. They’re looking to create future memories, improve their lifestyle, and build their life.

Wondering if a switch might be right for you? Give us a shout and learn more.

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or call

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100 commission real estate chicago

The Winter Real Estate Market: 4 Ways To Use It To Your Advantage

By | Agents

Winter is coming! A phrase that means so much more to real estate agents than to Game of Thrones fanatics. It’s November 2nd in Chicago and every Chicagoan has begun to prepare themselves for what will be an action-packed, yet bitter cold, holiday season. People become so wrapped up in the everyday madness that communication goes unanswered and business can sometimes go radio silent. Many agents use these next 3 months as down-time and travel. Some even become disengaged with the lack of movement in their pipeline. But top real estate agents use this time to strategize, analyze, and make the moves that will set them up to have a successful and busy start in the new year.

Events/Life changes

The holiday season is known to host more events and parties than any other time of year. Take advantage of this and utilize those networking skills and proven strategies at your holiday office party (link to networking blog). Look for local charitable events to get involved in. Keeping yourself busy with meeting new people will allow you to focus and grow your database of contacts. The holiday season is also known for it’s abundance of “life changes”. Proposals, babies, divorces, retirements, marriage, and promotions. Keep a record and timeline of your network’s life changes and follow up where you see fit. Helping people through these milestones leaves a lasting impact and generates positive referrals.

best real estate brokerage to work for

New brokerages

Take the time to reflect on your career and the progress you’ve made along the way. Are you happy with your bottom line? Do you have the team you deserve to support you through your monthly highs and lows? Are you in an environment of consistent learning?  Look into other brokerage models that may better serve your journey. The Chicago real estate brokerage market is diverse. 100% commission brokerages have been growing in popularity and disrupting the industry by placing the agent in the center. Set up calls and meetings with your top 5 brokerages and feel them out to see if there is potential opportunities. Even if you choose to stay where you’re at,  learning more about the changing brokerage model can only benefit your future decisions. Stay informed.

Marketing / Branding

The holiday season brings more people online than any other time of year. Why? There is a variety of reasons as to why the consumer is spending an average of 2 hours every day online during the holiday. Most stats point to holiday shopping and falling victim to the ever-rotating propaganda of the “Holiday Sale”.  Take advantage of the thriving commerce and plan to post relevant content regularly to get in front of potential future clients. Even if your content is not real estate-oriented, it’s important to connect with your audience in one way or another.

Companies spend months working on their holiday campaigns that will advertise during this season and attempt to attract the active consumer. Take note! These campaigns are filled with proven strategy and mass amounts of money. Analyzing brands’ selling strategy can give you new ideas and insight into how you can plan your own.

We know the average consumer is exposed to around 5-10 thousand advertisements daily. To stand out, branding has become an important component to attracting the buyer. Take the time to reevaluate your branding and if necessary, re-brand yourself to stand out and win your audience in the new year. Pay attention to trends and what kind of ideas and concepts have been attracting your target clients.

Education

Every successful real estate agent has taken the initiative to continue their education in one regard. You don’t have to physically register for classes to continue your education. Online classes and webinars serve as great platforms to expand your knowledge on any given real estate topic. You can also take your learnings to create white papers that will live on your website and serve as an information source to your clients.  For example, if you are selling homes in a city known for its colonial style, it may be beneficial for you to take a colonial design course to learn more about the meaning behind the structures and designs.

With these initiatives, you may find that your “slow season” is in fact not slow at all. Being proactive during the holidays will empower you to set yourself up and hit the ground running in the new year. In a time where others take off, use these tips to motivate you to reflect on your business and expand your strategy.  Use this season to your advantage and enjoy all the cheer it brings.

Wondering if a switch might be right for you? Give us a shout and learn more.

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How to be a better real estate agent

Top 5 Tools Every Broker Needs

By | Agents

A new year means it’s time to identify new tools and technology that could benefit your business in 2018 and beyond. Top realtors will tell you the importance of tools that save time. Time is money in the real estate industry. Tools to help agents become more efficient are becoming easier to use and access every day. Having a stack of effective marketing tools will help you generate more leads and showcase your personal brand in front of potential prospects. Also, staying organized will allow you to stay on top of all your conversations and communications to properly walk prospects through a customer acquisition journey.

Google Alerts

Google Alerts is a content change detection and notification service, offered by Google. Any time that new content is created, or existing content is updated on your chosen topics, you will receive an email notification with a link to access the article, journal, blog etc. Use these alerts to stay on top of industry content that relates to you. For example, you can choose Chicago neighborhoods that you want to learn more about or want to monitor any and all information published about them.  Or on the contrary, you can use google to monitor any mentions of you, your business, or brokerage. This is a great way to find good reviews on yourself that you may not have known about.

top realtors

Mailchimp

Aside from the platform being very user friendly, it’s free! Mailchimp is a great marketing platform that lets you automate email campaigns to segmented groups of clients and prospects. You can create a signup form that lives on your website and promotes interested prospects to sign up with contact information to be contacted by you. You can also target prospects by buying interest and send campaigns and information that is valuable to them. For example, if you create an email list of prospects who are looking to move to Lincoln Park, you can send content on new listings or information on how the neighborhood is improving. After placing a client into a home, stay in touch and ask for referrals by occasionally sending them useful content and maintaining an open relationship.

DocuSign

A major component of every real estate training program is how to stay organized with contracts and appropriate documentation. DocuSign is an online service that provides a  fast and secure way to sign, send and store documents in a cloud. All of your contracts, proposals, and projects can be easily accessible and you can monitor when they are opened, viewed, and signed by clients. You can easily share your documents with anyone involved in the sales process and they are able to access them from any mobile or computer device allowing you get documents to clients, anywhere at anytime.

best real estate brokerage to work for chicago

Accompany (for Gmail)

With the various ways of communication these days, learning to be a better real estate agent means learning to organize and stay on top of your conversations.  Successful real estate agents know that email is a critical part of doing business. Majority of conversation and documents are communicated via email. Accompany for Gmail pulls information from all over the web to give you a detailed profile on every contact in your inbox. Everything you need to know about the sender will pop up right next to their message. You can hover over anyone’s name to learn more about them and help you write better, more personalized emails without having to google and seek out information. Accompany provides info on:

-Bios and links to their social media.

-Where they work, what they do and a brief history of their career

-Their company overview

-Recent news and press coverage on them and their organization

-Shared connections

-Links to email history and meetings you have with them

-Notepad for important facts or details you may want to record about them

Canva

Canva has long dominated the DIY design space.  The web based site offers hundreds of modern design templates for social media, presentations, online ads, flyers and just about any other marketing material you can think of or need. They also give you graphics and fonts to design your own from scratch. Whether you need content for Instagram or a long-form asset, like an ebook or guide, Canva can help your brand design remain consistent, yet unique without paying for a designer.

Learning to become a better real estate agent means finding what works for you and creating your own best practices. These tools have been recommended from top realtors, but ultimately it comes down to you incorporating them into your business to become more effective and close more deals. Identifying your goals and business objectives can help you best pick the tools that may be most useful for you.

Wondering if a switch might be right for you? Give us a shout and learn more.

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(844) 355-6389

how to be a better real estate agent

5 Tips to Crush Your Next Networking Event

By | Agents

You will quickly learn from top realtors, that networking is an integral part of driving your business. Although to most, events filled with strangers chattering over free cocktails can seem daunting and even a tad overwhelming, being more strategic about these events can lead to effective career development networking.

There is more to networking than just showing up to an event with some business cards to have a drink.  When you prepare for your networking events with intent and drive with action, networking becomes a powerful way to learn and understand this business better, and also a doorway to new opportunities. Pursuing new education and learning opportunities is a part of any growing career, however with real estate, learning alone will not necessarily create opportunities. Tapping into a network of investors, agents, potential clients, and community leaders will be extremely beneficial to the growth and development of your career. These 5 tips can help you maximize your next networking event.

top realtors

Have a plan.

Before you embark into any networking event, you should always have a gameplan. Even if it’s a quick brainstorm on how to maximize your time or a mental note on the list of people you want to meet and transform into customers, mentors, and referral sources. Many events have groups where you can see attendees and speakers. Be sure to do your research and take note of any notable people you want to connect with. When thinking about your potential conversations, rather than trying to impress or overshadow people, focus on your area of expertise and provide insight on what you know best.

Build rapport.

Top real estate leaders follow the principle of elicitation. Elicitation is the act of gathering intelligence and detail by getting people to talk and more importantly; learning to listen. Being able to capture details and open them into greater context will help you form a relationship with the potential client and also help you refine your selling strategy to target their interests and needs. The more that you know about them, the better you can help them. It will also help you build rapport. Successful real estate agents define rapport as a prerequisite for closing deals. Rapport defines as “a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well”. A real estate client can not be defined by any single type of personality. Which is why in the real estate industry, building rapport is vidal in helping you learn how to communicate with every personality type and walk of life.

how to be a better real estate agent

Don’t ignore other industry professionals.

Successful agents not only build a pipeline of clients, but also a strong network of peer agents that they can learn from and work with. Engaging with other real estate professionals at networking events can open up opportunities to learn about new marketing information and innovations or tools your industry peers are using to find success. Make it a point to follow your new connections online presence to analyze their strategies and learn from them. Making a point to meet up for coffee or drinks is also a proactive way to stay connected and strengthen your relationships with the people in your industry.

Make a point to locally give back or get involved.

Being an active participant in your community has benefited the career growth of top realtors. Community involvement can expand your pipeline and grow your knowledge of neighborhoods and the type people who live in them. While networking, seek out community leaders that may be part of or run local organizations and charities.
Ideas on how to get involved:

  • Volunteer: Spending time with local groups and organizations is a great way to give back while meeting leaders of the community. You can even keep it within the industry and seek out a local chapter of Habitat for Humanity. People appreciate positive community work and it also serves as great content to share your initiative on your website or social media.
  • Education: Whether partnering with schools for career days or attending local colleges to speak at real estate classes, engaging with students who are interested in learning about real estate is a powerful way to become a thought leader in your space and community. Even hosting online tutorials and live Q and A is a great way to engage potential clients.

Follow Up.

After the handshakes, well drinks, and weather talk you’re left with a stack of business cards. When you accept someone’s card try to write down an important connection on the back for follow up.  After the event, turn your networking efforts and notes into an accessible database of valuable contacts. Timing is everything. The longer you leave your new contacts unattended, the harder it will be to stay top of mind with them.

Wondering if a switch might be right for you? Give us a shout and learn more.

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(844) 355-6389

100 commission brokerage chicago

Rise of The 100% Brokerage: Is It For You?

By | Agents

Whether you’ve just passed your real estate test or you’ve been working in the industry for years, choosing the right brokerage is a decision that will require you to determine how you envision your career unfolding and what resources you want and need to help get you there.

The new generation of 100% commission brokerages have made their presence known in the industry and are beginning to attract top tier talent with their favorable model, a model that has put the traditional brokerage into question and has begun to define the future of the industry and its agents. Before, real estate agents were joining brokerages to rely on their powerful marketing tactics to bring in leads. Now, the shift to social media and online marketing has given new power to the agent to create their own successful sales.

Traditionally, real estate agents and brokerages agree to a percentage split of the gross commission earned. The split is dependent on variables that reflect the services the broker or agent provides. It’s not uncommon that real estate agents give up to 60% of their commission to their associated brokerage. With the 100% commission model, the agent receives their entire commission earned. The agent then is only responsible to pay a monthly set fee that is agreed upon with the brokerage. This model has not only allowed agents to keep the majority of their commission, but these 100% commission brokerages are concurrently providing their agents with the training, resources, and networking they need to close more deals, meet more people, and become more effective in doing so.

100 commission brokerage chicago

For the agent looking for their first brokerage:

Until now, it has been common knowledge that agents usually do not stay with their first brokerage for very long.  Reasons vary from low commission agreements to lack of support. Many agents do not fully understand brokerage expectations and regulations before signing on and end up spending more time trying to fit into their mold rather than growing their sales pipeline. 100% commission brokerages have been taking the steps to develop the best real estate training programs that can guide new agents to success. After all, the model is most successful when the agent is consistently closing deals, growing their commissions, expanding their networks and referring new brokers into the model with them.

best real estate brokerage to work for chicago

For the experienced agent thinking about making the switch:

When deciding on making the switch to a 100% brokerage there are many factors to take into consideration. By now, you’ve built your client base up to where referrals are an important part of your business. With the 100% brokerage model, your full commission will go in your pocket, allowing you to benefit most off of your growing deals. You are able to run business with your client as you see fit without having to stress about the percentage your brokerage will be claiming.  As a seasoned professional, you understand your business best. With 100% brokerages, you are your own boss and are in control of making the decisions that affect you without policies and procedures to hold you back. For example, many traditional brokerages claim to take a percent of their earned commission to use towards advertising and lead generation. However, with social media and online marketing platforms, agents are able to generate their own, highly targeted leads at a fraction of the price. Take the creative control and brand yourself instead of trying to fit within a brokerage’s brand guidelines and rules.

best real estate training

Independence

Whether you are new to the industry or a tenured professional, independence is key to an agent’s success. Many traditional brokerages mandate weekly sales meeting and office hours that create a standardized work environment for agents. This can impede the agent’s independence and ability to build their pipeline. With the 100% brokerage, agents are given the tools they need to continually learn and grow, and the freedom and independence to build the workday that works best for them. The training provided is not a one size fits all, yet a real estate training that will teach you how to market yourself, fill your pipeline and maximize your close.

Today’s real estate consumer expects to be treated like an individual. Traditional brokerages have systemized processes and procedures that create a worn out, outdated experience for the client. As an agent, your role is more important in creating personalized service for your clients. 100% brokerages allow you to do this without obliging you to follow predated guidelines.

Choosing the right brokerage is important because it will not only have an effect on your bottom line, but your career and your future within the industry. Finding the best real estate brokerage to work for means looking for a hybrid of modern real estate training that not only gives you the education and best practices, but teaches you to leverage your network through technology and smart networking.

Wondering if a switch might be right for you? Give us a shout and learn more.

SCHEDULE A CHAT

or call

(844) 355-6389

The Ultimate Guide To Finding The Right Tenant

By | Agents, Leasing

 

Ultimate Guide To Finding the Right Tenant

When it comes to renting your property, selecting a tenant is the most crucial step, as it directly relates to profitability. However, there is a fine line between filling a vacancy to maintain cash flow and finding your ideal tenant. At times, it may be necessary to turn away some applicants who do not meet your criteria.

Importance of PhotosHere at Lofty, we know there are two ways to learn: from the experience of others or from our own mistakes. Since we don’t really like to make mistakes, let’s focus on how best to apply the lessons learned!

There are five basic qualities to look for in your tenant assessment:

  1.     Rent payment is affordable
  2.     Historically pays rent on time
  3.     Stable employment history
  4.   Will treat your home like their home
  5.   Meets or exceeds your verification standards

Getting The Word Out

The right tenant will make your life easy, pay their rent in full and on time, keep your property well maintained, and keep your neighbours happy. There are a lot of renters in your city, so finding the ideal tenant is always possible.

The first point of engagement is the listing you post for the vacancy. Write a listing that speaks to your ideal tenant. Put yourself in their position and try to imagine what might stand out for them about your property, and make it really stand out. Support your well-written listing with photos, and a floor plan if available.

Keep in mind, some renters will not even read the listing if there are no photos. In some cases, they may assume there is something you are trying to hide. Again, think about it from your audience’s position: no one wants to waste their time on a unit in poor condition. In short, bad photos can hurt but not worse than no photos, and good photos are the best kind of all!

Throughout the process, no matter what happens, the key to choosing the right tenant is to pay attention to the facts and be patient—try to avoid acting out of emotion. There are lots of nice, friendly people that may not fit your well thought-out criteria.

Set Criteria That Will Stick

When choosing criteria for your new tenant, there are many things to consider. From local laws to the area of town in which your property resides, the list will vary greatly. The best advice is to keep an open mind and stay aware of the opportunities around you. For example, if you own real estate for rent near a college, consider some of your strongest applicants may not have any credit or employment history so co-signers may be an option.

It is up to you to determine your screening guidelines and consistently apply these for all applicants. On average, applicants are required to earn a gross income of three times the monthly rent. This can be verified via pay stubs, tax returns, bank statements, etc.

Other verifications may include the minimum acceptable credit score, criminal background check, and a check for previous evictions.

Follow A Formal Process

An application form is the most effective way to gather all the information necessary to assess a potential tenant’s suitability. It allows you the opportunity to request the key pieces of data in an organized fashion, which will save both you and your applicants time and annoyances from multiple requests for further info as you process the application. After all, it is your aim to make the selection process as simple as possible, so an online application is highly encouraged.

Vital information includes:

  • personal details of everyone over the age of 18 who will be living in the property
  • the name and contact details of their current and previous landlord
  • and the contact details of their employer.

Make sure to state that only fully completed application forms will be considered to avoid unnecessary follow-ups. One of the benefits of utilizing a property management service like Lofty is paperless applications and record-keeping that saves you time and money. Removing yourself from engaging the entire process directly can also aid your ability to make a rational decision based on evidence.

Due Diligence

While we always want to take people at their word, it is imperative that all pertinent information has a data point to backup the information listed on their application. Remember, the success of your investment over the time period of this lease, is directly tied to this tenant selection process.

Verifications

In order to perform the necessary credit, criminal and eviction verifications, you will need to obtain personal information and employ a very reputable resource to run these reports. Those with a less than desirable past may try to hide it so make sure you verify the details they give you with valid identification to ensure the details are correct.

Make Contact

Your best opportunity to find out how your current applicants might be as tenants may be found by contacting their current landlord. Provided they are honest in their responses, this will be a great insight into your future year with your new tenants. Do they pay their rent on time every month? Has their behavior ever resulted in receiving noise complaints from neighbors? Have they caused any damage apart from general wear and tear to the property? If their landlord could do it all over again, would they rent to them again or for another year? These are the questions you want to ask.

When It Comes To Pets

Dogs and CatsIf you are on the fence regarding an applicant with a pet, it never hurts to ask to meet the animal. An in-person meeting may not always be possible, but with the various methods of communication afforded by technology, there may be a way to set your mind at ease. Pet rent, pet fees and pet deposits will also help you out in safeguarding against damage caused by negligent pet-owners.

Send A Rejection Letter

When you have completed the process and selected your tenant, notify those not chosen in writing. Make sure to provide the reason they were denied in reference to your original criteria. Perhaps it was based on too low of a credit score or not enough income to qualify.

Lofty Goals

free-your-timeSuccessfully leasing a rental property is not always an easy or efficient process. However, you can save a great deal of time and money down the road by doing it right.

Here at Lofty, there are two guidelines we are highly focused on:

  1. Rent gets paid on-time, consistently
  2. Tenants who will treat your home like their home

Our goal in assessing tenants is to ensure they are best suited to meet and exceed these two overarching points—then everything else seems to fall into place. As such, our owners are delighted with the tenants we have found for them. Join the club with Lofty, Chicago’s top Property Management service.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

Popular Interior Design Changes in Rentals

By | Agents, Property Management

Popular Interior Design Changes In Rentals

All owners of rental property share the same main goals: keep vacancy to a minimum while maintaining or increasing property value. Besides a clean space and working appliances, there are several more factors that contribute to an ideal situation for owners and renters alike. Interior design can be a big help and won’t cost too much with a little preparation. Though trends come and go, it is important to be aware of what is popular when designing your property for rental.

Experts Are All Around You

experts all aroundWith sites like Pinterest and Houzz, there is no shortage of “expert” advice and influence to be found on the internet. Maybe you have a Facebook friend that has their finger on the pulse of the trends and can help you make some informed decisions. There is a balance between making some popular interior design adjustments to enhance your condo/apartment’s aesthetics and spending countless dollars on a full makeover. Knowing your market can really help to find that balance. With the right touches you can easily enhance your condo and make it much more marketable.

When it comes to upgrading rental property, Owners can also learn a lot by looking at other listings in the area. Making yourself aware of the finishes that renters in your market are looking for will set you up to make the right decisions on your own investment.

Even with the advice of the “experts” on the web, sometimes time just isn’t as plentiful as one may need it to be. Savvy owners turn to Lofty, one of the top property management companies in Chicago. Lofty has apartment management in Chicago down to a science.

Want to increase profits and cut down on your time spent managing your properties? Contact us and we’ll show you how to do just that. We provide free market analysis, consultations and professional photography for all our new clients. We will ensure you never have to worry about renting out your condo again.

Some Tips from Lofty

Through their experience leasing condos in Chicago, the Lofty professionals have refined their list of what does and does not work in rental property design elements.

improvements cleaning

Here are a few tips you can use as a sort of guide or checklist when you are ready to make some changes for the better:

Hire a professional service to clean the apartment really well so you can expect to have your unit returned to you in the same pristine condition it was given.

A good place to invest a bit of money is in matching, stainless steel, energy efficient appliances. Otherwise, make sure whatever is there is cleaned like new and operating without issue.

Choose interior design materials that are timeless. Hardwoods, natural stone, and stainless steel are all good options.

When painting or decorating with wallcovering, opt for neutral colors. A neutral color palette will please the majority of potential applicants.

Avoid costly, over-the-top customization as adding too many details may limit the appeal or price you out of the market.

Built-in storage and shelving can be a big hit. Bookshelves in a flat wall can add some extra space; closet or cabinet organizers in bathrooms and bedrooms will help maximize storage.

Simple bathroom updates like a new mirror, faucet, towel rods and light fixtures make a big difference.

improvements stainless

Depending on marketplace expectations, blinds—especially wooden blinds— are a great investment as they offer more control and class than a pull-down shade. Remember to instruct tenants on proper operation.

Here at Lofty, we provide free market analysis and consultations. We would be happy to come out and take a look at your space to help you determine what interior design touches can help you get more income out of your rental. The right interior design elements will get your property rented for top dollar and keep it rented. We want your time spent where it should be, enjoying life.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

 

Time: the Missing Link in Property Management

By | Agents, Property Management

Time: the Missing Link in Property Management

The American dream of owning a nice home (or condo) with a white picket fence has changed over the years. The current morph looks something like this: owning a few properties with the tenants covering the mortgage by way of rent payments, leaving the owner free to pursue other wealth-generating activities. This new version of the dream is slightly more expensive based on the time needed to care for and maintain multiple properties, while also increasing value and communicating with tenants—a bit more than a weekend afternoon out in the garden or straightening up around the house.

There are simple ways to increase your property value, but simple only matters if the time investment is available. Time is the missing link… the investment on the investment.

Save Time Make Money

Time is money

Many first-time or inexperienced landlords can get caught up spending way more time than the investment may reasonably allow or even call for. These are called “smart people mistakes” and everyone on the path to financial success is both susceptible and prone to making them: Taking on too much alone, rushing through projects to save time, and cutting corners on projects to save money.

Making some or all of these mistakes can result in shabby looking improvements. In the worst case, that can actually cause depreciation of your property value. In the best case, you can end up attracting tenants that also operate like that. If property ownership is the shortcut to accomplishing your financial dreams, don’t try to shortcut the shortcut.

“You can always make another dollar…”

Experienced property owners know that having a Chicago property management company manage their property and handle all the “simple steps” will afford them a lot more time and only marginally affect their real estate profitability. The right property management company in Chicago will take care of the three simple ways to increase your property’s value for you!

Applying all the great advice found on the internet and even in motivational talks takes time. The simple steps that will add value to your property take time to execute. Even if you want someone else to take care of all the simple steps for you, it takes time to find the right person or people to do the work, supervise the work, ensure the work is done correctly and with your property value in mind.

“… but you can’t make another minute.”

Time is a precious and expensive commodity. When you begin taking time away from your core business to manage your own property, it can cause frustration. At some point, some folks may begin to wonder if rental properties are even worth the aggravation.

Before you get too frustrated and stick a for sale sign in the front yard, consider using Lofty, the real estate management company in Chicago that has the experience to effectively manage your property and free up your time.

Experienced, Professional Partners

Lofty's Experienced Property Management ProfessionalsHere at Lofty, we take pride in developing a reputation of excellence. This means your tenants are treated with the utmost respect and care to ensure our service does not reflect poorly on you, the owner. Our automated systems track every request, phone conversation and email so we can succinctly and accurately inform you of the happenings.

You likely have enough on your plate, trying to find time for home improvements that can increase your property value is likely not something that you can find time for. Does that mean that your property does not need to have these simple improvements done? No! it means that it is time to get some help on board from a property management company in Chicago that is experienced and has a contact list full of vetted, reliable vendors ready to serve.

Like any other business, the rental property business is one where you need to reinvest to keep it humming along and know when you need assistance to ensure success.

Time to Play

Turning over your property to the professionals at Lofty will mean more free time, less worry, and a better maintained property. It is simply the right choice for most experienced landlords.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

 

3 Simple Steps to Increase Your Property’s Leasing Value

By | Agents, Leasing

3 Simple Steps to Increase Your Property’s Leasing Value

While it is true that updated bathrooms and kitchens sit at the top of the list when it comes to valuable improvements, there are plenty of other ways to improve the value on a rental property. As an owner, there are three goals: Maintain value, increase value when possible, and keep it rented. From landscaping to painting to fixture replacements, we are excited to list some inexpensive home improvement options.

There are three main goals for a rental property:

  • Maintain the value
  • Increase the value when you can
  • Keep it rented

While maintaining your rental property’s value in some markets can be a challenge, increasing your property value should consistently be top of mind. There are 3 simple ways to increase your property value and make it more appealing to tenants, even while it is occupied. When a property is more appealing to tenants the leasing process is quicker.

Landscaping to Improve Curb Appeal

A really simple way to increase your property value is to spruce up the curb appeal with some great landscaping.

Improve Outdoor Appeal

Landscaping the exterior of the property makes the property more welcoming and enhances value two-fold.

First, by directly increasing your property’s value based on improved impressions. Secondly, by improving the overall look and feel of the neighborhood, which, in turn, increases the value of your property. Remember the old adage, “ K-I-S-S”, Keep It Simple Savvy investor.

Exterior/Interior Paint

For those with a single unit detached property, an exterior coat of paint can go a long way towards improving your property’s value. It is like a facelift for your property, able to transform the look from a run-down rental to a revitalized dream home. Plus, it will compliment your newly landscaped yard!

Fresh Interior Paint

A quick coat of interior paint can go along way to securing your next renters. Along with making your space feel fresh and clean, it also allows your future applicants, during their showing, to focus on where they will be placing their furniture, instead of whether it is worth living with all the scuffs and imperfections on the walls.

While you’re at it, a fresh coat on the windows and sills might not be a bad idea depending on their condition. Bottom line, painting inside and out can add the value to your property that you hoped for and ultimately lease your unit faster at a potentially higher price.

Low Cost Fixes With Large Returns

This is all about the little details! There are several simple fixes that can add a nice return on your investment, from upgrading the outside lights and hardware on the doors to updating the interior light fixtures.

Faucet Change Boosts Value

Changing out old faucets and handles with modern updates can increase the desirability of your unit. Though inexpensive and relatively simple to do, it may allow your future tenants to feel more comfortable moving forward with you. If they assume you take care of even the smallest details, it implies you’ll take care of any bigger issues that may arise. Falls right in line with the saying, “ How you do anything, is how you do everything.” Remember to highlight these little improvements during your showings, or ensure your Chicago area leasing agency knows of your improvements to effectively communicate them.

Time is Money

Though anyone can do all three of these steps in a few weeks to improve the value of their property, there is a missing link that leads property owners from successfully achieving their desired results.

Whether you just need to find the right tenants for your investment property, or you want everything managed from top to bottom, live the life you deserve and let Lofty handle the rest.

 

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